Marketing Manager

New York City, New York
Oct 07, 2020
Institution Type
Other Organizations

Marketing Manager

Job Description — September 2020

Who we are

At Rah Rah, our mission is to simplify student life in Higher Education. We believe that every student deserves a personalized campus experience, and that every student affairs professional should be able to focus on helping students succeed without being limited by technology.

We are building an enterprise-grade SaaS platform (B2B2C) for higher education professionals and students at Higher Ed institutions. Our first-of-its-kind Community Engagement System will bring higher education technology into the twenty-first century by creating a unified software platform that connects students, faculty, and administrators all in one place for student life activities.

What We’re Looking For

As a small team, we’re searching for someone mission-driven to help strengthen the brand identity and market awareness of our company and product. We want to find someone truly looking to push the envelope and bring state of the art innovation to the Higher Education space.

Who you are

You have 3+ years of marketing experience focused toward Gen Z, SaaS B2B platforms

You have experience leading strategy and execution of marketing objectives.

You have experience in higher education and can speak the language of our market.

You have a knack and desire for copywriting.

You're a team player and thrive on collaboration.

You have an awesome portfolio of marketing collateral you’re ready to tout.

You have experience managing a marketing budget, and can evaluate the financial return on marketing campaigns.

You have experience using common tools within Marketing stacks including Google Analytics and digital advertising tools.

You are a social media wizard!

What you’ll do

Manage Rah Rah’s brand identity, messaging, and voice including executing marketing campaigns to brand awareness and educate the market on the value of Rah Rah.

Write copy for materials produced for the market at large and specific for our customers.

Work directly with our Product team to assist with copywriting for the product itself.

Lead the creation of any sales or go-to-market materials including brochures, implementation guides, and marketing emails.

Approach problems critically and holistically, and come up with a breadth of ideas on how we might solve them.

Be autonomous and accountable. You’ll take ownership of your initiatives end to end, and you take responsibility for every last detail.

Work closely with a small team to quickly figure out what works based on feedback.

Contribute to our values and culture that will help us grow.

Bonus points

You have experience working in early-stage startups.

You have experience driving user adoption of early-stage products.

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