Marketing Specialist 2

Job description

Marketing Specialist 2

Stanford University

Job Number:

Marketing Specialist 2
Job Code: 4893
Grade: I

If you're a top-flight communications professional, a creative storyteller, a prolific, multi-channel content creator, an innovative comm strategist and counselor, an inspired people person, a confident presenter, a resourceful, collaborative, flexible teammate, you're perfect for us.

This position is part of the University IT Communications team, a 800-person strong Stanford University technology department located on campus and responsible for developing and delivering on communication strategies that support the organization's mission and 100+ services. It includes curating, creating, and delivering content in traditional and innovative ways.

Still interested? Here are more specifics of what we're looking for.

  • A prolific content curator, creator, editor, and strategist
    • The ideal candidate must be skillful at:
      • finding and identifying relevant and meaningful content;
      • working with subject matter experts to understand the intricacies of topics that are often technical or dry;
      • shaping messages so that they are engaging, action-oriented, broadly consumable or specifically directed;
      • seeing the big picture and devising communication action plans that drive toward specific and measurable goals;
      • counseling and leading others to the best communication approaches and strategies for the particular circumstances and goals.
  • A strong verbal communicator and presenter
    • The ideal candidate must be proficient at clearly articulating important information (general and instructional) in all types of scenarios, from individual meetings with peers, to small discussions with senior leadership, to presentations with large client audiences.
  • A multi-channel specialist
    • The ideal candidate must value and leverage all available approaches to enhance communications, including a combination of text, graphics, animation, and video.
  • A people person
    • The ideal candidate must be comfortable walking over to see a colleague, initiating meetings, and interacting with others you don't know well or at all.
    • The ideal candidate must be relationship oriented and focused not just on the immediate task at hand, but on long-term collaboration with colleagues, partners, and clients.

You don't necessarily have to be able to “do” all the work…we're a team. But the more you can do, the more powerfully you can contribute to the team.

Following is the standard Stanford job description for this type of position. It provides some additional general information that might help you decide. If it sounds like a good fit, please apply. We're a great team doing great things.

Stanford Job Description: Marketing Specialist 2

Marketing Specialist 2
Job Family: Marketing

Job Code: 4893
Job Grade: I

Under the guidance of senior management, participates in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives. Vendor management. Drives cross-functional collaboration across the organization.

  • Recommend and execute marketing strategies to meet business objectives.
  • Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
  • Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
  • Oversee design and production of marketing materials from inception to deployment.
  • Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
  • Plan and execute events to support marketing objectives.
  • Manage vendors/consultants on specific projects.
  • Manage project/program budget(s) and coordinate invoice processing.
  • May oversee interns and other contingent staff; provide staff training.


Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities:
  • Previous experience in product, program and/or services marketing.
  • Ability to drive cross-functional groups toward a common goal.
  • Experience with project management and the ability to manage multiple projects simultaneously.
  • Understands how to implement integrated marketing programs across channels including digital and print.
  • Experience with market research and data analysis.
  • Demonstrated problem solver.
  • Excellent written and oral communication and presentation skills.

Certifications and Licenses:

  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

  • Occasional work on evenings and weekends.

  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information


Location: Business Affairs: University IT (UIT), Redwood City, California, United States
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link:

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

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Job No:
Posted: 9/25/2020
Application Due: 10/7/2020
Work Type: