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Associate Director of Enrollment Management Marketing

Job description

Associate Director of Enrollment Management Marketing

Job no: 506447
Position Type: Staff Full Time
Campus: UMass Boston
Department: VC-Enrollment Management
Pay Grade: 32
Date opened: 24 Sep 2020 Eastern Daylight Time
Applications close: 16 Oct 2020 Eastern Daylight Time

General Summary:

Reporting to the Director of Enrollment Management, the Associate Director of Enrollment Marketing will work in support of the Division of Enrollment Management’s overall enrollment strategy for both new and continuing students. The Associate Director will help develop and execute multiple marketing campaigns for a broad spectrum of student types including, but not limited to, first-year, transfer, international, continuing, and veteran students. The incumbent requires strong creative and communication competencies and a general understanding of the enrollment process from prospective student to commencement.

Examples of Duties:

Develops marketing, communications and promotional plans and materials to recruit and yield first-year, transfer and international students, including email, printed material, social media content, digital advertising, and website managementCollaborates with various university constituents, as well as departments within the Division of Enrollment Management to develop strategic and integrated marketing campaigns for undergraduate prospective students and continuing studentsManages the day-to-day content development (write, edit, proof, design), execution and measurement, and uses data and industry best practices to recommend ways to optimize campaigns in order to meet stated enrollment goalsActively utilizes CRM system for the purpose of developing email and SMS campaigns, and analyzing campaign resultsIdentifies KPIs and metrics that support assessment and progress towards goals and objectives set by the Division of Enrollment Management; provides regular and ad hoc reports with insights and recommendations Serves as the enrollment marketing liaison to various recruitment teams and campus partners, as well as external vendors/partners, and leads the strategic development, design, execution, analysis, and management of multiple communication campaignsActively seek out student, faculty, alumni, and staff stories that support the strategic messages that are central to both university and divisional marketing/brandingEmploys a wide range of media including email, social media, web, video, and print to ensure that all forms of media are fully and effectively utilized and coordinated with all campaignsStays abreast of industry developments, regulations and technology – in the fields of both higher education and advertising/marketing – to maintain professional competence, knowledge and skillsServe on ad-hoc committees as required;Perform other duties as assigned.


Bachelor’s Degree, Master’s degree preferred, and a minimum of three to five (3-5) years in managing communication projects and/or marketing campaigns. Demonstrated experience in professional level writing (i.e. marketing copywriting, journalism writing, advertising copywriting. Familiarity with CRM systems and basic web editing abilities required. Knowledge of Adobe Creative Suite or a similar product and video post-production, preferred.

Ability to deliver services in an environment with an emphasis on customer service, both internally and externally;Ability to work effectively as a team member, as well as independently with minimum supervision;Ability to multi-task and prioritize tasks while respecting multiple deadlines and using time efficiently; Ability to establish and maintain professional working relationships with colleagues, as well as departmental staff, and be thoughtful of a multicultural environment; Strong oral and written communication skills;Strong organizational skills and attention to detail;Strong commitment to customer service.

Application Instructions:

Please apply online with your resume, cover letter and list of three professional references.

Review of candidates will begin following the application closing date.

Only Internal candidates in the Professional Staff Bargaining Unit will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.

Salary Ranges for the appropriate Pay Grade can be found at the following link:

Salary Ranges

All official salary offers must be approved by Human Resources.

Applications close: 16 Oct 2020 Eastern Daylight Time




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Job No:
Posted: 9/25/2020
Application Due: 10/16/2020
Work Type: