Marketing Specialist
- Employer
- Worcester Polytechnic Institute
- Location
- Worcester
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Institution Type
- Four-Year Institution
Job Details
Job location: Worcester
Employment Type: Full-time
Posted data: 2020-09-23
Req: R0001088
JOB TITLEMarketing SpecialistLOCATIONWorcesterDEPARTMENT NAMEMarketingDIVISION NAMEWorcester Polytechnic Institute - WPIJOB DESCRIPTION SUMMARYThe Marketing Specialist is a critical team member on the graduate studies marketing team, collaborating with cross-functional teams such as recruiting, development, and student success, to develop and implement promotional assets that help to attract and recruit students to the various graduate programs at WPI. This position focuses a significant portion of their time on developing materials to address the challenges of the full-time professional/part time graduate student. Our ideal candidate will possess a creative, entrepreneurial spirit and be a thought leader, both internally and externally. You will be a technical expert, the know-how to develop and expand the effectiveness of our campaigns, showcase our suite of programs, and make data-driven decisions.
You will join an established, high functioning marketing team and will report to the Associate Director of Marketing for Graduate Studies.JOB DESCRIPTION
Responsibilities include:
- Active participant on cross-functional teams within the department. This role will determine needs and execute materials for the purpose of lead generation, conversion of target audience, and overall brand awareness.
- Utilize various marketing channels such as social media, Pardot (CRM), digital and print design, blogs, and newsletters to produce compelling content
- Create email campaigns, forms, and landing pages within Pardot while following our established automation processes’ in order to maintain the health of our database
- Assist in web page maintenance/updating (using CMS, Drupal) and corporate microsites (Wordpress)
- Play a role in research, development, and design of content marketing materials such as infographics, ebooks, and podcasts/videos
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Assist with other marketing projects as assigned (i.e. events)
Requirements:
- BA/BS degree in marketing, web design, media design, communications, or applicable fields desired.
- 3+ years of experience updating websites, developing campaigns, and creating digital assets.
- Experience within higher education, B2B or service-oriented industries preferred.
- Proficient with the Adobe Creative Suite (ie. Photoshop, Illustrator, Premier Pro) and Microsoft Office (Word, Excel, PowerPoint).
- Experience in marketing automation platforms such as Pardot, Marketing Cloud, Salesforce.
- Familiarity in CMS platforms: i.e. Wordpress and Drupal
- Basic knowledge of HTML.
- Demonstrated aptitude for quickly learning new software tools
- Ability to write compelling content that fits a specific medium
- Excellent interpersonal skills, strong attention to detail, communication, and customer service skills.
- Ability to work in a deadline driven environment with the ability to be flexible and multitask to successfully deliver materials to stakeholders on time.
- Excellent project management skills, sharp attention to detail, and organizational skills a must.
Organization
Founded in Worcester, Mass., in 1865, WPI was one of the nation's earliest technological universities. From our founding days, WPI has taken a unique approach to science and technology education.
Our undergraduate and graduate students emerge ready to take on some of the most difficult challenges in science and technology. More important, they understand how their work can truly impact society and improve our lives.
Great Minds at Work in the classroom and around the world
WPI's academic departments offer more than 50 undergraduate and graduate degree programs in science, engineering, technology, management, the social sciences, and the humanities and arts, leading to the BA, BS, MS, ME, MBA, and PhD.
At sites as close as our home city of Worcester and at over 40 other locations in 25 countries,WPI’s Global Projects Program immerses students in new cultures to tackle unstructured problems in ways that are meaningful to local sponsors in real communities. This is not your typical study abroad.
WPI faculty members and students are engaged in advanced, multidisciplinary research across a broad range of fields—from cutting-edge work in tissue engineering and regenerative medicine, to explorations of the technological and policy issues surrounding cybersecurity, to studies of issues as diverse as firefighter health and security and the fire safety challenges of green buildings.
A highly regarded institution
Among recent honors for WPI are the 2016 Bernard M. Gordon Prize for Innovation in Engineering and Technology Education and the No. 1 ranking for “faculty who best combine research and teaching.” (Wall Street Journal/Times Higher Ed, 2016)
A beautiful campus in a central location
WPI’s compact 95-acre campus is set atop one of Worcester’s “seven hills” on the residential outskirts of town. Old English stone buildings are focal points of the architecture, but modern facilities have moved in to claim their own space on the immaculately kept grounds. WPI’s newest building, the Foisie Innovation Studio, is slated to open in Fall 2018 and will house high-tech classrooms, makerspaces, labs, and a residence hall for 140 students.
Learn more at wpi.edu.
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