Strategic Writing for Public Relations Adjunct Instructor (64529)

Remote (USA)
Sep 19, 2020
Position Type
Institution Type
Four-Year Institution
Strategic Writing for Public Relations Adjunct Instructor (64529)

Remote (USA)
Open Date:
Sep 17, 2020

Join the faculty of U.S. News and World Report’s 6th ranked U.S. public university at an exciting time of growth and opportunity. The online graduate program within the College of Journalism and Communications (UF CJC Online) seeks a qualified adjunct instructor to teach MMMC 6936: Strategic Writing for Public Relations starting in the Spring 2021 semester and every semester or every other semester thereafter.

UF CJC Online transforms lives through graduate education founded in theory and influenced by industry. We offer the most comprehensive, digitally focused online graduate programs in the world. Students choose from eight master’s specializations and four graduate certificates that offer unparalleled opportunities for professional growth and advancement. UF CJC Online’s flexible programs are demanding by design and competitive by nature. Equipped with the skills needed to move communication forward, UF CJC Online graduates are an unstoppable force for the Gator Good. Learn more at:

Ranked #1 online Master’s in Communications Programs and #1 online Master’s in Media Communications Programs by The Best Schools. (2019)

Ranked #1 in the Top 40 Master’s in Communications Degree by (2019)

The College of Journalism and Communications understands the importance of diversity as a contribution to the industries of journalism and communication in our increasingly multicultural nation and globalized marketplace. We value diversity and the development of competence in intercultural communication and behavior for all who are a part of our College, industry and society. We are committed to incorporating diversity and inclusiveness in our faculty, staff, students, curriculum, research, immersion properties and culture.

MMC6936 Strategic Writing for Public Relations is a required course for all students in the Master of Arts in Mass Communication Public Relations specialization. After completing this course, students will be able to:

  • Determine the most appropriate medium(s) to achieve specific objectives with target audiences.
  • Apply Associated Press style and write clear, concise, direct and syntactically correct deliverables.
  • Use storytelling to support client and employer goals.
  • Create documents including press materials (news releases, pitch letters/emails, media alerts, letters to the editor, opinion pieces), emails, presentations, reports, social media posts and blogs.
  • Apply the classic PR writing process to the goal of becoming a skilled PR writer.
  • Use writing skills to solve complex strategic and business challenges and/or achieve organizational goals.
  • Implement best practices for inter-cultural/international communication

Basic Instructor Expectations:

  • Prepare all course materials prior to the start of each semester
  • Take ownership of course material and make updates to content and assignments to ensure the information is current and accurate
  • Proactively engage with students throughout each week through meaningful activities that promote student academic growth
  • Engage with students in a professional and respectful manner. Promote a positive learning environment
  • Provide individualized, supportive and meaningful assignment feedback to further student learning
  • Provide students with clear assignment expectations including directions, rubrics and samples if necessary
  • Follow Quality Matters (QM) standards with all course materials and participate in the UF + QM processes
  • Reply to student and staff inquiries within 48 hours
  • Grade all student work within 10-days of the assignment’s due date or within 10-days of the submission date if the assignment was submitted late


    Preferred Qualifications:

    • Bachelor’s degree required, Master’s Degree strongly preferred
    • APR certification a plus.
    • Instructors should have substantive subject matter expertise in the content area of their course(s). Minimum 3 years professional experience in a directly related field. 5+ years preferred.
    • Experience teaching PR writing at the undergraduate or graduate level.
    • Previous teaching experience at the university level is a plus. Online teaching experience preferred.
    • Experience with Canvas LMS preferred.
    • Diversity and inclusion make our program stronger, and so we seek applications and nominations from a broad spectrum of individuals, including women, veterans, persons of diverse backgrounds and persons with disabilities.

    Application Instructions:

    To Apply
    Submit a Cover Letter, Resume/CV and list of three references through Interfolio. Review of applications will begin October 1, 2020 and continue until the position is filled. 

    Final candidate will be required to provide official transcript to the hiring department upon hire. A transcript will not be considered “official” if a designation of “Issued to Student” is visible. Degrees earned from an education institution outside of the United States are required to be evaluated by a professional credentialing service provider approved by National Association of Credential Evaluation Services (NACES), which can be found at

    The University of Florida is an equal opportunity institution dedicated to building a broadly diverse and inclusive faculty and staff. If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800/955-8771 (TDD).