Rice 360° Digital Communication Specialist
- Employer
- Rice University
- Location
- Houston, TX
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Institution Type
- Four-Year Institution
$37,100 – $49,200
Work ScheduleMonday through Friday, 8 a.m. to 5 p.m. Occasional weekend/evening work.
Benefits EligibleYesEligible for OvertimeNoPosition SummaryThe Rice 360° Institute for Global Health offers innovative programs to engage undergraduate students in the design and implementation of new technologies to solve real global health challenges. Through a Global Health Technologies minor, international summer internships, and post-baccalaureate fellowships, these early stage technologies are prototyped, evaluated, refined, deployed and scaled across the world.
Rice 360° has become a leader in global health education, research and implementation, focused on experiential and problem-based learning, and recognized as a model of excellence by Science magazine and the US National Academy of Engineering.
The Rice 360° digital communication specialist, under the supervision of the director of communications, will build, cultivate, advocate for, respond to, monitor, and grow a digital community on behalf of Rice 360°, including for the NEST360 project. The digital communication specialist will also maintain and revise the Rice 360° and NEST360 websites.
The ideal candidate has superior writing skills with the ability to craft written and multimedia content and a demonstrated sensitivity to low resource settings.
Degree in marketing, communications, or related discipline.
Substitution for Education RequirementExperience may not be substituted for the education requirement.Education PreferredExperience Required1 yearType of ExperienceExperience in at least three of the following:
- Experience in developing and implementing social media and digital media campaigns in a professional setting
- Experience in content marketing, content growth and SEO (Search Engine Optimization)
- Experience with web optimization tools
- Google Analytics experience
- PPC (pay-per-click) experience
- Experience producing written and multimedia digital content on global health or related field (e.g., public-facing scientific, health, or public-health communications) topics
- Experience designing for low- or under-resourced settings, preferably sub-Saharan Africa
- Experience working in a highly collaborative and multi-cultural environment
- Previous internship or work experience at a digital agency
- Experience establishing and adhering to organizational brand standards
- Experience collaborating on video, gifs, social media memes, and digital storytelling
None
License/Certification PreferredGoogle Analytics certification
Skills Required- Strong oral and written communication skills
- Familiar with technology, social platforms, current and future trends
- Organized and creative
- Analytical and problem-solving skills
- Ability to take direction and work to meet expected deadlines and schedules
- Demonstrated team player
- Superior written and verbal communications skills, including the ability to craft written and multimedia content
- Working knowledge of social media platforms such as Twitter, Facebook, Instagram, and LinkedIn, as well as scheduling tools such as Hootsuite, Buffer, and Sprout
- Clear understanding of social media KPI’s
- Ability to use social media for brand awareness and impressions
- Good understanding of web standards and usability methods
- Ability to design and implement web services
- Working knowledge of search engine optimization best practices
- Current knowledge of both white hat and black hat SEO strategies to stay within search engine guidelines
- In-depth knowledge of HTML, CSS, JavaScript, and related website development technologies and software
- Working knowledge of Adobe creative suite, including Illustrator, Photoshop and InDesign for PC
- Demonstrated ability to communicate complex information with clear and compelling graphics
- Ability to work under deadline with flexibility, tact, good judgment, discretion, and take initiative
- Demonstrates Rice 360° Core Values: Trust, Respect, Accountability, Innovation, Teamwork, and Service
- Demonstrated sensitivity to low resource settings
Internal: Frequent contact with Rice 360 staff, faculty, and Rice partners in public relations and other departments
External: Contact with NEST collaborators in Malawi, Kenya, Tanzania and Nigeria
Physical DemandsRequires extended periods of work at a computer (up to eight hours per day).
Working Conditions- Monday – Friday 8 a.m. – 5 p.m.
- Occasional weekend/evening work
- Potential domestic and international travel
Position is not considered essential during a campus emergency.
Rice University Standard of CivilityServes as a representative of the University, displaying courtesy, tact, consideration and discretion in all interactions with other members of the Rice community and with the public.
Security SensitiveAs defined under the Texas Education Code and Rice Policy No. 425, this position is security sensitive and employment in this position is contingent upon the successful completion of a background check.
Special Instructions to ApplicantsFor “Other Document” requirement, please provide:
-Social media campaign sample
-Social media, digital marketing or SEO metric report sample
- Participates in the development of the digital communication and brand strategy for a program(s), department or unit
- Writes, designs, and coordinates the production of digital communication and marketing materials
- Recommends integrated communications and/or marketing plans to meet objectives
- Assists in building and / or maintaining a digital community through social media channels, blogs and the web
- Assists in the design and development of graphics and web pages
- Drafts content used to engage constituents and grow channels
- Curates digital content
- Implements social listening efforts and reports back to management
- Provides customer service to constituents across digital channels
- Represents the organization to constituents
- Compiles data, analyzes and reports metrics
- Performs all other duties as assigned
- Consults with management and staff to maintain web sites and digital media channels
- Ensure content is in line with university initiatives, best practices, policies, and procedures
- Optimizes critical SEO content to increase CTR
- Analyzes keywords and SEO techniques used by competitors
- Monitors SEO and user engagement and suggests content optimization
- Prepares detailed strategy reports for social media and other digital platforms
- Measures results of your strategies with tools like Google Analytics and Google Search Console
- Runs PPC campaigns
- Researches ideas for new content to drive social media campaigns
- Compiles and presents SEO guidelines
- Updates web pages to ensure site accuracy and currency; performs light web design
- Assists with the compilation and/or preparation of illustrations, photos and pictures for graphic design of communications materials, particularly as relates to web site content development
- Develops link building strategies
- Writes powerful calls-to-action to convert visitors
- Performs website administration duties
- Monitors and reports on website traffic and performance
- Identifies powerful keywords to drive the most valuable traffic to site
- Writes effective SEO content for blogs, website updates, newsletters, posts, etc.
- Communicates with industry professionals and influencers via social media to create a strong network
- Conducts market research and analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting
- Assesses market opportunities and track market trends
- Recommends marketing improvements based on findings
- Cover Letter
- Resume
- Other Document
- Media Sample
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor's degree or higher in marketing, communications, or related discipline?
- Yes
- No
- * Please briefly describe your year or more of experience with three or more of the following: experience in developing and implementing social media and digital media campaigns in a professional setting; experience in content marketing, content growth and SEO (Search Engine Optimization); experience with web optimization tools; Google Analytics experience and/or PPC (pay-per-click) experience.
(Open Ended Question)
- * How many years of experience do you have in website management and/or design?
(Open Ended Question)
- * How many years of experience do you have in digital media campaign management?
(Open Ended Question)
- * Please provide the salary or range that you would require or consider for this position.
(Open Ended Question)
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