Senior Social Media Strategist

Job description

Senior Social Media Strategist

Date Posted: 09/14/2020
Req ID: 566
Faculty/Division: UofT Mississauga
Department: UTM:Office of Communications
Campus: University of Toronto Mississauga (UTM)


About us:

The university’s second largest division, U of T Mississauga has 17 academic departments and offers 156 programs in 92 areas of study. Home to approximately 15,000 students and over 1,000 faculty and staff, the campus houses the Mississauga Academy of Medicine, Centre for Medicinal Chemistry and Institute for Management and Innovation. With its distinctive interdisciplinary programs such as forensic sciences and biomedical communications, U of T Mississauga offers a broad array of continuing education programs and professional masters programs. Established in 1967, the campus features award-winning architecture, robust community partnerships and a dynamic student environment set amongst 225 acres along the Credit River in Mississauga.

Your opportunity:

The Office of Communications is the proactive voice of the University of Toronto Mississauga. It handles all broad-based marketing initiatives on campus including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga nationally and internationally.

The Communications team seeks a Senior Social Media Strategist who understands the value of strategic social media engagement, and can use that approach to oversee high-quality, timely and effective social media content and practices that support the campus’s strategic communications objectives. Reporting to the Director, Content, this individual will oversee social media strategy for the central UTM social media accounts, identifying emerging opportunities to increase follower and engagement metrics, maintaining a social media editorial calendar, and analyzing metrics and industry trends to make recommendations on new platforms, tactics and campaigns. Using critical thinking and professionalism, this individual will act as a key campus resource, handle competing deadlines and build strong relationships with internal and external colleagues.

Your responsibilities will include:

  • Advising on social mediatrends and platforms to enhance digital communication strategies
  • Advising on strategies to maximize social media presence and growth
  • Keeping well-informed on social media trends, technologies and best practices
  • Advising and coaching clients on handling crisis management and issues affecting public relations
  • Tracking and monitoring social media analytics
  • Directing the activities of a single ongoing staff-appointed employee

Essential Qualifications:

  • Bachelor's Degree or acceptable combination of equivalent experience.
  • Minimum five years.
  • Proficiency with all relevant social media platforms (e.g. Instagram, Twitter, Facebook, etc.)
  • Proficiency withonline media management systems (digital media bank, YouTube, etc.)
  • Familiarity with workflow management software (e.g. Asana, Basecamp, etc.)
  • Familiarity with design software (e.g. Adobe Creative Suite, Canva, etc.)

Assets (Nonessential):

  • Experience with post-secondary environment is an asset

To be successful in this role you will be:

  • Goal oriented
  • Motivated self-learner
  • Multi-tasker
  • Proactive
  • Team player
  • Thoughtful

Closing Date: 09/23/2020, 11:59PM EDT
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $74,041 with an annual step progression to a maximum of $94,687. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement
The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see

Accessibility Statement
The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [email protected].
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

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Job No:
Posted: 9/17/2020
Application Due: 9/24/2020
Work Type: