Coordinator, Customer Relationship Management

Bowling Green, Kentucky
Sep 10, 2020
Institution Type
Four-Year Institution

Founded in 1906, Western Kentucky University (WKU) is located in Bowling Green, Kentucky, an ethnically and racially diverse city of just over 68,000 people, situated approximately 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY. More than 50 different languages are spoken in and around Bowling Green and people from 35 nationalities call the area home. Core to our mission, WKU strives to foster a sense of community where people of all backgrounds, identities and perspectives feel welcomed and enriched, and is committed to employing a diverse and inclusive workforce. We seek to attract research- and teaching-active faculty, as well as staff members, from academically and culturally diverse backgrounds.

The university's population of approximately 18,000 students includes 33% first generation university/college, 16% underrepresented minority and 2% international students. A regional comprehensive university, WKU is student-centered and focuses on applied research that expands knowledge; improves learning; and serves the region, state and nation.

We proudly offer a comprehensive benefits package to employees and their family, including domestic partners and other qualified dependents. In addition, we offer generous vacation, medical and holiday paid-time-off and an outstanding tuition discount program for employees and dependents.

Job Description:

This position serves as the Coordinator of all Customer Relationship Management (CRM) based recruitment communications to students in support of WKU's goal for strategic enrollment management and student success. The primary tool managed is WKU's CRM software, currently Slate by Technolutions. The Coordinator, CRM Applications reports to the Associate Director for Applicant Services and coordinates all communications via the CRM application. The Coordinator also serves as the chief liaison between end users and the vendor as well as overseeing the day to day operation/management of the application, maintains the system fields and prompts, creates/modifies email templates, develops, reviews, and edits communications to ensure accuracy of facts, correct language, message and consistent narrative, and serves as the system expert developing and providing user training and support at all levels of expertise.


  • Bachelor's degree
  • Three years of higher education experience in Admissions or three years of experience in Marketing, Information Technology, or related field
  • Demonstrated experience with customer relationship management system administration; administrative experience with student information systems, database administration, or electronic file management may be substituted
  • Experience developing and implementing communications strategies
  • Literacy of Mac and Windows operating systems including Microsoft Office Suite
  • Knowledge of web-editing software and basic knowledge of HTML and CSS Software
  • Knowledge of SQL

Additional Information:

Salary Grade:   107    Salary:  $36,000

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy of providing equal employment and educational opportunities to all candidates. Western Kentucky University will not discriminate on the basis of race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices in accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO) at (270) 745-5121.

Application Instructions:

The following items must be submitted through the electronic talent management system:  

  • Cover Letter
  • Resume

You will receive email confirmation that your submission has been received. The candidate review process will generally begin as materials are received. The expected hire date is on or about November 1, 2020.