Senior Director of Marketing & Digital Media

Job description

Senior Director of Marketing & Digital Media

Tracking Code693-674 Job Description

The Senior Director of Marketing and Digital Media will lead in the development of social media strategy and tactical execution with an emphasis on reaching prospective student audiences. This position will work effectively with the IMC team and external constituents, leveraging digital analytics and market trends to improve Valparaiso University's awareness and perception with key audiences.

  • Coordinate paid media placement with external partners and internal team.
  • Work closely with Admissions slate communications and coordinate campaigns.
  • Stay current with latest digital and modern marketing trends and make recommendations to enhance Valparaiso University's awareness and perception.
  • Lead both tactical conversations with day-to-day contacts and strategic conversations with IMC leadership (CMO & CCO).
  • Identify marketing opportunities that create value for the university.

Required Skills
  • B.S. or B.A. in Marketing, Business or Communications (Master's preferred)
  • Strong aptitude for strategic thinking and tactical execution.
  • 3-5 years experience in social media management and digital advertising.
  • Previous higher education experience

Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.

Employment at Valparaiso University will require a criminal background check.

To be considered for this position you must upload:

  • Cover letter
  • Resume
  • List of 3 professional references
  • Answer all the application questions

Please address cover letter to:

Nicole Niemi, Chief Communications Officer
Valparaiso University
Integrated Marketing and Communications
Valparaiso, IN 46383

Job Location Valparaiso, Indiana, United StatesPosition TypeFull-Time/Regular




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Job No:
Posted: 9/9/2020
Application Due: 12/8/2020
Work Type: