Director of Public Relations

Hawkins, TX
Aug 31, 2020
Institution Type
Four-Year Institution
Department:Office of Human Resources Salary:Commensurate with ExperienceCity/State:Education:Master’s DegreeType:StaffExperience:3 to 5 YearsWork Schedule:Contact Name:Contact Email:Date Posted:03/18/2020Description:DESCRIPTIONThe Director of Public Relations oversees the operations of the Office of Public Relations, and develops/monitors articles for the College’s website, newsletters, press releases, magazines (fall and spring magazines). The Director is also responsible for developing creative concepts and messages to achieve desired objectives and College branding. This is a twelve-month position, which reports directly to the Vice President for Institutional Advancement and Development.KNOWLEDGE AND SKILLS REQUIREMENTS:Bachelor’s degree required in journalism, political science, marketing, public relations, communications or related field; master’s preferred;Five years of progressively responsible, professional experience related to area of assignment, including two years of supervisory experience;Ability to develop public relations strategies;Ability to develop and maintain relationships with members of the community, media, business and industry;Exceptional oral, written and digital communication skills; andAbility to multi-task.PERFORMANCE RESPONSIBILITIESIn collaboration with the other College Advancement managers, provides leadership for the media and public relations components of the College’s Integrated Marketing and Communications Plan.Manages media relations for the College, developing and implementing a strategic media relations campaign to ensure a positive public image for the College. Works with both traditional news media and “non-news” media, such as talk shows, advertorials and bloggers to obtain coverage for the College. Plans external audience special events for the College, aggressively seeking opportunities to “make news” that generates coverage. Provides guidance and support to departments and campuses planning events and other public relations activities. Represents College administration at public relations strategy meetings with business and industry, education, other partners and with media outlets for shared promotional efforts. Represents College administration at public events, press conferences and meetings, and assists leaders with public appearances.Develops and disseminates public relations materials, including press releases, media packets/advisories, blog posts, feature stories for the college website and magazine, social media content and internal communication pieces.Researches and helps develop communications and talking points for College leaders.Serves as the College’s public information officer and principal spokesperson to the public and the media.Confers with department directors, committees, managers, and staff teams to provide public relations consultation. Develops related strategies and provides training on how to implement strategies.Develops creative concepts and messages to achieve desired objectives and College branding;Works with diverse academic, cultural and ethnic backgrounds of community college students and staffCommunicates effectively with all levels of management, staff and external individuals and groups, including media representativesUtilizes computer technology for communication, data gathering and reporting activities.Other duties as assigned Salary Commensurate with Credentials and ExperienceEFFECTIVEImmediateAPPLICATION PROCESSApplication materials must include the following: a resume, cover letter and references.All application materials and/or inquiries should be directed to:Mrs. Latoya Griffin, Interim DirectorOffice of Human ResourcesJarvis Christian CollegeHwy. 80 E, PR 7631P.O. Box 1470Hawkins, Texas 75765Phone: (903) 903-730-4890, ext. 2903Electronic submissions are encouraged and should be sent to [email protected] accordance with College regulations, finalists for any position will be subject to criminal background investigation.As an Equal Employment Opportunity Employer,Jarvis Christian College is committed to diversity in our faculty, staff and student body.