Assistant Director of CRM, Office of Admission

Job description

The Enrollment Division at the University of Denver works to attract and enroll an optimal mix of qualified students who will enrich the composition of our learning community. The division, which consists of Undergraduate Admission, International Student Admission and Financial Aid, seeks to enroll students who will become leaders, scholars, artists, entrepreneurs, and public servants uniquely qualified to live in and shape a global society. Our vision is to serve with exceptional quality as we assist students making the transition to the University and ensuring their persistence to graduation. In our daily work, the enrollment team is guided by these values: excellence, innovation, engagement, integrity, inclusiveness, fair and consistent decision making, responsiveness, fiscal responsibility, open communication, collaboration, and professional development. Our enrollment goals, recruitment strategies and the admission and financial aid processes are designed to enroll a diverse, ethical and intellectually vibrant student body that can be successful at the University of Denver and go on to lead lives of meaning and purpose.

Position Summary

The Assistant Director of Constituent Relationship Management (CRM) Operations for the Enrollment Division will be responsible for managing the Slate CRM system on a day-to-day basis. This position will report to the Director of Communication and work closely with the Director of Admission, Director of Enrollment Services and Director of Enrollment Research & Analysis to utilize the Slate CRM platform to execute strategic enrollment initiatives. The ideal candidate will be process-oriented, pay close attention to details, and have strong writing and analytical thinking skills. Additionally, this role will require in-depth knowledge of admission, marketing and business processes.

Essential Functions

CRM Management: Responsibilities include managing and leading the use of the Slate CRM platform, serving as a central point of contact for ensuring accuracy of company data; maintaining control of access rights, security settings and user privileges; process enhancements, change requests and system alterations; generating detailed process maps for workflow; responsible for executing campaigns from conceptualization through to analysis this includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution. Work with the campus visit team and diversity and access team to ensure effective and accurate forms and procedures related to registering for and communicating about campus visits and events.

Training and Development: Creating or updating training manuals, policies and procedures; provisioning all new users and providing system training to all staff members; communicating future releases and enhancements.
Analysis: Building custom reports and dashboards specific to job functions; produce regular reports on Slate CRM campaign data, system usage and new functionality to relevant stakeholders across the University.

Strategic Project Management: Work with senior leadership of the division to help plan the goals, strategies and tactics in relation to the Slate CRM platform.

Knowledge Maintenance: Working with staff to know and understand their various programs and workflows to ensure that all content and data is consistent, accurate and on brand; regularly evaluate and update content to reflect the changing dynamics of both the programs/information and the audiences we interact with on a regular basis; attend admission counselor staff meetings, enrollment services meetings and actively participate in division-wide communication team.

Competitive Research: Analyzing strategies being implemented by market leaders across industries and recommending changes to keep us ahead of the curve. Keep abreast of communication trends, especially as it relates to recruiting and admission.

In addition to the general duties listed above, the Assistant Director of CRM Operations will be a member of our Communication team. They will work closely with the team to help execute marketing and communication initiatives, manage all email and text communications sent out of Slate and oversee email campaign development, management and optimization of digital marketing strategies. The Communication team supports the mission and goals of the Enrollment Division by ensuring consistent and relevant messaging to empower, educate and excite prospective and current members of the DU community through creative and innovative strategies. The Communication team is responsible for creating and/or reviewing all communication touch points across a variety of platforms (website, social media, video, print, electronic, digital marketing, text messages, etc.) and works collaboratively to envision and execute campaigns in all of these areas.

Required Qualifications

  • Bachelor's degree or an equivalent combination of education and experience.
  • 3-5 years of work experience in admission office environment.
  • Prior experience with Slate CRM.

Preferred Qualifications

  • Bachelor's degree.
  • Prior experience with Banner and Parchment.
  • Basic knowledge of Power BI and/or Tableau.

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on Thursday, September 10, 2020.

Special Instructions
Candidates must apply online through to be considered. Only applications submitted online will be accepted.




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Job No: 493231
Posted: 8/28/2020
Application Due: 10/7/2020
Work Type:
Salary: Negotiable