Digital and Social Media Specialist

Location
Haverhill, MA
Posted
Aug 27, 2020
Institution Type
Community College
Category:: Professional
Department:: Marketing and Communications
Locations:: Haverhill, MA
Posted:: Aug 26, 2020
Closes:: Sep 18, 2020 - 11:59 PM EDT
Type:: Full-time
Ref. No.:: 216496


Job Description:


Digital and Social Media Specialist: Marketing Communications; 37.5 hours per week; Non-Unit Professional Position

Position Summary: The Digital and Social Media Specialist is responsible for the day-to-day management and strategic development of the college's social media presence. As part of a strategically aligned integrated approach, this individual is responsible for developing and posting new content, monitoring and growing engagement, and crafting consistent and appropriate responses to incoming inquiries when necessary. A major focus of this position will also be to utilize innovative push and pull strategies to enhance all marketing messaging and promotional activities, as well as to consistently grow our engagement numbers. This individual is responsible for reviewing and analyzing available data to make adjustments and enhancements to our social media approach. Developing and managing a team of strategically aligned social media content providers and brand ambassadors from across the college is also a key priority. The community college story is a unique one within higher education and requires a powerful and innovative approach to convey its benefits in an effective way. The ability to manage timelines, shifting departmental priorities, and stakeholder expectations are key responsibilities.


Reports To: Chief Marketing Officer


ESSENTIAL JOB DUTIES:


Social Media Strategic Development and Coordination 65%:


  • Work with the Chief Marketing Officer and the Creative Director to develop a strategically aligned vision for the college's social media presence.
  • Understand business, project, and institutional expectations to continue to develop and refine the college's social media strategy.
  • Stay current with industry best practices to insure the college is maximizing all social media opportunities.
  • Work as part of the Marketing Communications team to manage all day-to-day social media responsibilities, including: posting new content, responding to follower and visitor questions and inquiries, reviewing key analytic data, and making recommendations for continuous improvement of all institutional channels.
  • Work with the Chief Marketing Officer, the Director of Public Relations, and the Creative Director to insure all social media activities are aligned with institutional and departmental strategic goals.
  • Develop and continuously refine a set of institutional social media guidelines and policies.
  • Manage timelines, budget parameters, and constantly changing priorities to insure all project deadlines are adhered to and all quality standards are met.
  • Manage internal stakeholder/client expectations to insure both strategic alignment and customer satisfaction.

Digital Production 25%:


  • Utilize video production and editing skills to better integrate dynamic content into our institutional social/digital promotional activities.
  • Review and maintain all existing archived institutional digital and video assets.
  • Take photos of students, staff, events, facilities, etc. that can be shared via appropriate social media channels.
  • Assist with the coordination and production of a bi-weekly institutional e-newsletter that is disseminated to an internal and external audience.

Manage Content Providers 10%:


  • Develop and direct a growing list of internal social media content contributors and brand ambassadors.
  • Provide training for content contributors and ambassadors as necessary.

Overarching Goals:


  • Increase the volume and quality of engagement on all social media channels.
  • Increase the level of dynamic content shared via our social media channels.
  • Work with internal content providers, brand ambassadors, and smaller departmental social media sites in an effort to unify the institution's overall social media approach.
  • Continuously improve the college's social media presence by developing and posting strategically aligned content and responding to incoming inquiries with a consistent institutional voice.
  • Insure that all social media communication activities are strategically aligned with overarching departmental and institutional goals.
  • Insure the college's social media activities are effective in helping the community we serve understand our story, our mission, and our intended marketing goals.
  • Focus on continuous improvement by reviewing and using analytics to make informed data driven decisions.


Requirements:


MINIMUM QUALIFICATIONS:


  • Bachelor's degree in a related field such as Multi-Media Design or Marketing Communications, as well as a minimum of three years of professional social media coordination experience
  • Experience managing day-to-day social media-related responsibilities for a professional organization or business
  • An ability to generate engaging content and maintain a consistent and compelling institutional voice.
  • A proven track record of strategic development and follower/engagement growth
  • An ability to use video production and editing tools to produce engaging video content
  • An ability to effectively manage a team of internal social media content contributors and ambassadors
  • A proven ability to use data analytics to drive continuous improvement
  • Strong project, organizational, and time management skills with excellent attention to detail and follow through
  • Excellent interpersonal skills to work effectively, and in a collegial and professional manner, with students, faculty, staff, and internal/external stakeholders

PREFERRED QUALIFICATIONS:


  • Bilingual (Spanish/English)
  • Experience in higher education marketing


Additional Information:


SALARY: Anticipated starting is $50,000.00 annually with complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance,
long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.



Application Instructions:


TO APPLY: To be considered for this position you must submit a cover letter & resume online


DEADLINE: September 18, 2020 POST#: 216496







Northern Essex Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, creed, religion, color, gender, gender identity, sexual orientation, age, disability, genetic information, maternity leave, military service and national origin and any other protected class in its education programs and activities as required by Title IX of the Educational Amendments of 1972, the American with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and college policies. The College prohibits sexual harassment, including sexual violence. The following person has been designated to handle inquiries regarding Americans with Disabilities Act, the Rehabilitation Act and related statutes and regulations, Affirmative Action, non-discrimination policies, and Title IX compliance/sexual harassment: Assistant Director of Human Resources, Elizabete Trelegan B-219, 978-556-3928/ [email protected]. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College's Affirmative Action Officer/Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.


Prospective employees are encouraged to review the College's Annual Security Report (ASR), in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which can be found on the disclosure page of the College's website at: http://www.necc.mass.edu/clery




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