Web Content Coordinator (SEO & Web Writing Focus)
About Touro College & University System
The Touro College & University System (TCUS) is an institution of higher education, comprised of Touro College New York schools, New York Medical College, Touro University California, Touro College Nevada, and Hebrew Theological College. We are one of the largest provider of health care education in the US, and have schools and programs granting undergraduate and graduate degrees in areas such as dentistry, physical therapy, medicine, education, technology, law and business.
About Our Department
The web department services the various entities of TCUS, with a primary focus on the Touro College New York schools. We value your skills as much as your ability to be a good fit for the team. We’re a small team, each with their own tasks to accomplish, so as important as working well together is self motivation and your ability to work independently.
About This Position
This job is a jack of all trades for web content: Part quality control manager, part digital marketer and web writing wiz, part analytics and optimization superhero. We’re looking for an organized, detail-oriented person who can write for the web, optimize for search, help manage our google presence, and ensure consistency and quality.
You will be responsible for:
SEO and analytics. Review site to make sure structure, design, text is optimized for both SEO and site visitor usability. Manage Google My Business profiles. Review analytics to make sure we stay on top of things and can leverage our traffic, and report on content performance and opportunities.
Posting / approving content for the website. This means reviewing titles and event content for SEO, consistent keywords, great titles, correct image sizes. It means making sure that we’re consistent across sites and making sure everything posts as it should.
Writing. Helping to write web copy for various sites and pages, with an eye towards organic search (meta descriptions, titles, subtitles)
Overall quality assurance of the site. We are looking for consistency and continuity. You will help make sure the user experience is consistent, as well as keep an eye out for accessibility concerns and broken links.
This is the right job for you if:
- You have a keen eye for details
- You have a mind for marketing
- You are a stickler for consistency
- You are borderline obsessively organized
- You can back up content and design decisions with data
- You're reading this and editing it – for consistency, content, appeal, format – because you just can’t help it
Bonus points if you’re a good photographer and posting to instagram is second nature, and can improve the web team’s time on our Escape Room adventures (when we hopefully can get back to it).