Creative Director of Marketing and Brand Strategy-CFAD (17729)
- Employer
- University of Central Oklahoma
- Location
- Main Campus - Edmond, OK, 73034
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- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Institution Type
- Four-Year Institution
Job Details
- Develop, implement, and manage marketing programs and activities on brochures, press releases and websites.
- Facilitate the planning and creating of innovative marketing and branding strategies, tactics, messaging, and materials.
- Conduct and use research data and analysis to inform positioning, branding, and messaging.
- Provide subject matter expertise with regard to leading practices in marketing.
- Serve as the primary liaison between the university and its constituents, partners, outside vendors, and media audiences.
- Plan and manage budgets relating to marketing activities.
- Collaborates with University Communications, faculty and department chairs in developing targeted promotions.
- Works directly with departments to coordinate and promote student recruitment strategies.
- Acts as writer and editor for CFAD and oversees content including images.
- Develops innovative and well researched marketing strategies that include print, social media, web, and news outlets.
- Oversees development of e-marketing campaigns, including email blasts.
- Negotiates all advertising rates and cooperative advertising buys for the college.
- Conducts market research for all of CFAD as needed.
- Highlights and coordinates targeted CFAD stories to send to the media to generate coverage of events, performances and exhibitions.
- Schedules campus photographers to take pictures of events, performances and exhibitions.
- Maintains Budget for Marketing division.
- Oversees all requisitions and credit card charges for advertising, printing etc.
- Manages and makes connections through community outreach efforts and seeks community engagement from inside and outside the university.
- Manages and oversees a small staff.
- Performs other related duties as assigned.
- Requires a bachelor’s degree in a related field or appropriate professional equivalency.
- 2+ years of marketing experience required or appropriate professional equivalency.
- Experience successfully leading a team and planning innovative marketing and branding strategies.
- Candidate must have a marketing/branding portfolio and writing samples
- Graphic Design
- Marketing
- Branding
- An ambassador and advocate for the arts
- Facilitating social media campaigns
- Delegating and working efficiently with a team
- Excellent interpersonal communication and collaborative skills
- Troubleshooting and timely problem solving
- Excellent written, oral, and interpersonal communication skills.
- Experience working effectively with a variety of constituencies including students, faculty, staff, philanthropic, arts community and government leaders.
- Excellent computer and technology skills.
- Superior organizational and time management skills and an acute attention to detail.
- An ability to multitask, addressing and pursuing several projects simultaneously.
- A high degree of energy, creativity and initiative ideation.
Organization
The University of Central Oklahoma prepares future leaders in an opportunity-rich environment, ideally located in the Oklahoma City metropolitan area. Central offers an innovative learning community to its more than 17,000 students, where teaching comes first, a commitment seeded in the university's roots as a teaching college. Students at Central develop personal relationships with more than 450 full-time faculty, 450 adjunct faculty and over 850 staff, like 2008 U.S. Professor of the Year, Dr. Wei Chen, who are committed to transforming lives.
With 117 undergraduate majors and 59 graduate programs, Central is a smart investment for students dedicated to their future success. Notable academic programs include Forensic Science, Music Theatre, Mass Communications, Accounting, the region's only accredited Professional Golf Management program, Jazz Studies and the Academy of Contemporary Music at UCO, located in downtown Oklahoma City's Bricktown district.
Central's appealing 210-acre campus is on track to become a certified botanical garden, offering both a pleasing learning and living environment and a source of pride for students, employees and alumni. In fact, Central is ranked among the top universities nationally in residence life and as one of the top universities to work for by the "Chronicle of Higher Education." Central is also an official U.S. Olympic and Paralympic Training Site, and hosted the 2010 World Sitting Volleyball Championships on campus. Founded in 1890, Central is the state's first public institution of higher learning, and continues to cultivate creativity and innovation in every corner of campus, bringing to life its core values of Character, Community and Civility each day.
Check out the - UCO Virtual Tour!
MISSION
The University of Central Oklahoma (UCO) exists to help students learn by providing transformative education experiences to students so that they may become productive, creative, ethical and engaged citizens and leaders serving our global community. UCO contributes to the intellectual, cultural, economic and social advancement of the communities and individuals it serves.
VISION
UCO will become one of the Top 10 metropolitan universities of our kind in the United States by providing a transformative education as well as development experiences that help learners achieve their highest level of leadership potential.
CALL TO ACTION
The University of Central Oklahoma transforms each student by focusing our resources on the Central Six tenets of transformative learning.
All students will be transformed with:
- Discipline Knowledge
- Leadership
- Research, Scholarly and Creative Activities
- Service Learning and Civic Engagement
- Global and Cultural Competencies
- Health and Wellness
Transformative learning is a holistic process that places students at the center of their own active and reflective learning experience.
About Edmond/Oklahoma City Metro
The University of Central Oklahoma is located in Edmond, a part of the growing, thriving Oklahoma City metropolitan area. At Central, our students, faculty and staff get the best of both worlds - the "small town" feel of Edmond, with the big city excitement of the Oklahoma City metro. Both the Edmond and the Oklahoma City metro consistently rank nationally among the safest, most affordable and most exciting places to live. In fact, Edmond recently ranked among the best places to live in the nation by Money Magazine and Family Circle magazine, and Oklahoma City ranked sixth in the nation for the "Best Places for Young Adults" by Portfolio.com. From year-round arts, music and theater offering, to exciting sporting events like the NBA's Oklahoma City Thunder, to first class shopping, dining and more, Edmond and the Oklahoma City metro offer a diverse, active, culturally enriched lifestyle that's on the move to even bigger and better opportunities.
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