Digital Marketing and Communications Specialist

Job description

Digital Marketing and Communications Specialist

LocationGalesburg, Illinois

Employment TypeFull-Time Benefited

DepartmentCommunications

Knox College is looking for a talented communications professional to help guide the development and implementation of our digital marketing strategies. The digital marketing and communications specialist will play an important role in strengthening the awareness and visibility of the College through our social media channels, website, digital advertising, and marketing campaigns. This person will use listening and analytical tools to monitor and assess digital campaigns and social media, produce content, and converse directly with users via these various channels.

In this role, you can expect to:

  • Develop, write, and design a variety of digital communications, including social media, digital advertising, web content, marketing emails, news, and features
  • Develop and implement a social media strategy for the College’s core audiences and continually evaluate its effectiveness
  • Play an important role in building and maintaining a digital community through social media channels, blogs, and the web
  • Work with faculty to develop digital content to convey the distinctive strengths and opportunities available through individual academic programs
  • Analyze and make recommendations on content performance, including emails, social media, and digital advertising
  • Build and publish web pages and assist in maintaining web content
  • Ensure all content is consistent with college messaging, best practices, policies, and procedures

Qualifications:

  • Bachelor’s degree, preferably in communications, English, or journalism
  • Superior writing skills with the ability to craft multimedia content that can be used across a variety of channels
  • Strong command of creating and maintaining web content within a content management system (CMS) and editing HTML
  • Ability to use graphics applications, especially Photoshop
  • Experience in at least three of the following:
    • Developing and implementing social media or digital advertising campaigns in a professional setting
    • Creating content targeted at student recruitment or solicitation of donors
    • Working with PPC (pay-per-click) advertising
    • Using web optimization tools
    • Using Google Analytics to assess performance of content and make recommendations for improvement
    • Experience collaborating on video, gifs, social media memes, and digital storytelling
    • Experience establishing and adhering to organizational brand standards
    • Working in a highly collaborative and multicultural environment

Application
Submit your application, including a letter of application describing your qualifications, resume, and list of three references by selecting Apply for this Job on our career site at https://knoxhr.bamboohr.com/jobs/ Review of applications will begin immediately and continue until the position is filled. Finalists will be subject to a background check.

For more information about Knox College, please visit knox.edu/about-knox. Or check us out on film at knox.edu/knoxmade!

Knox Notice of Non-Discrimination


In keeping with its commitment to equal rights since it was founded in 1837, Knox College particularly welcomes applications from members of underrepresented groups. Knox College does not discriminate on the basis of sex, pregnancy, gender identity or expression, race, color, creed, national or ethnic origin, religion or religious affiliation, sexual orientation or preference, age, marital or family status, disability, veteran status, or other status protected by applicable federal, state, or local law in admission, financial aid, employment, athletics, or any other aspect of its educational programs or activities. In addition, Knox College is prohibited by Title IX of the Education Amendments of 1972 and its accompanying regulations from so discriminating on the basis of sex.


The College official responsible for coordinating compliance with this Notice of Non-Discrimination is Kimberly K. Schrader, Title IX Coordinator. Any inquiries regarding Title IX or the College's policies that prohibit discrimination and harassment should be directed to the Title IX Coordinator identified below. The Coordinator will be available to meet with or talk to students, staff, and faculty regarding issues relating to this Notice of Non-Discrimination and the College’s policies and procedures.


Title IX Coordinator

Kimberly K. Schrader

Old Jail 12 | Campus Box K-209

337 South Cherry Street

Galesburg, IL 61401

Phone: 309-341-7751

Email: [email protected]


Inquiries about the application of Title IX to Knox may be referred to the Title IX Coordinator, the United States Department of Education’s Assistant Secretary for Civil Rights, or both. Individuals may also contact the U.S. Department of Education's Office of Civil Rights for additional information.


Office for Civil Rights

U.S. Department of Education-Chicago Office

500 W Madison St., Suite 1475

Chicago, IL 60661-4544

Phone: 312-730-1560

Email: [email protected]


Inquiries regarding the College’s policies regarding the Americans with Disabilities Act of 1990 (“ADA”), or Section 504 of the Rehabilitation Act of 1973 (“Section 504”) should be directed to either the Assistant Vice President of Human Resources or Director of Disability Support Services identified below.


For Employees:

Assistant Vice President of Human Resources

Amy Chambers

Administrative Services Center 109 | Campus Box K-200

368 South Prairie Street

Galesburg, IL 61401

Phone: 309-341-7200

Email: [email protected]


For Students:

Director of Disability Support Services

Stephanie Grimes

Umbeck Science and Math Center E111 | Campus Box K183

340 South West Street

Phone: 309-341-7478

Email: [email protected]


 

 

 

Diversity Profile: University

 

AAUP COMPENSATION SURVEY DATA

View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 7/17/2020
Application Due: 10/30/2020
Work Type:
Salary: