Bryan School Director of Marketing and Communications

Job description

Posting Details

Position Number002602Functional TitleBryan School Director of Marketing and CommunicationsPosition TypeAdministration - StaffPosition EclassE2 - SAAO II 12 Month Leave EarningUniversity Information

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit

In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

Position Summary

The Bryan School of Business and Economics is seeking applicants for a full-time Director of Marketing and Communications position.

The primary purpose of the position is to develop, execute, manage, and measure the effectiveness of an integrated, strategic, and sustainable marketing program to elevate the brand of the UNCG Bryan School, overall. As the lead marketer for the School, in coordination with the Assistant Dean of External Affairs, this employee is granted independence to make decisions, strategic and financial, specific to the position’s responsibilities. In addition to managing a program budget, this position supervises multiple direct reports and the work of external service providers.

Minimum Qualifications
  • A master’s degree OR a bachelor’s degree plus equivalent, relevant experience in the field of marketing, communications, and/or public relations.
  • 7-10 years of direct marketing experience is required.
Additional Required Certifications, Licensures, and CertificatesPreferred Qualifications
  • Experience working in higher education.
  • 10+ years of direct marketing experience.
Special Instructions to Applicants

Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application.

Required documents to upload:

  • Resume
  • Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
  • List of references

The list of references must detail at least three (3) professional references including:

  • Name
  • Company Name
  • Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor.
  • Email Address
  • Contact Phone Number

Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment RangeCommensurate with experienceOrg #-DepartmentDean's Office - BE - 11801Job Open Date06/26/2020For Best Consideration DateJob Close DateOpen Until FilledYesFTE1.000Type of AppointmentPermanentIf time-limited, please specify end date for appointment.Number of Months per Year12FLSAExemptKey Responsibilities


Percentage Of Time20Key Responsibility

Employee supervision

Essential Tasks

Provide supervision and oversight to two full-time employees, a Marketing Assistant and a Webmaster. Duties include coaching, training, delegating work assignments, and conducting performance appraisals.

Percentage Of Time25Key Responsibility

Satisfy marketing and promotional needs of the Office of External Affairs.

Essential Tasks

Serve as an expert resource for the Bryan School’s Office of External Affairs, furthering the unit’s key initiatives: building the Bryan School brand, growing graduate enrollment, and enhancing relationships with community partners. Identify opportunities for improving engagement with key constituents and develop/implement marketing strategies for elevating the School.

Percentage Of Time20Key Responsibility

Lead in integrating marketing efforts for all Bryan School departments/programs

Essential Tasks

Ensure brand consistency for the Bryan School through staying apprised of marketing efforts and promotional needs for six academic departments and various program offices. Advise departments on marketing best practices. Help departments with larger marketing initiatives through facilitating relationships with external service partners. As appropriate, integrate marketing needs of individual departments into cohesive School-wide campaigns.

Percentage Of Time15Key Responsibility

Develop and lead the implementation of an annual marketing plan for the School

Essential Tasks

Research and implement best practices for marketing, staying abreast of industry trends in higher education. Through understanding of the School’s priorities and strategic initiatives, develop multi-channeled marketing plans. Demonstrate an awareness of consumers’ needs and interests. Develop and track metrics for gauging the efficacy of marketing strategies. Allocate resources as appropriate.

Percentage Of Time20Key Responsibility

Manage relationships with UNC Greensboro external service partners.

Essential Tasks

Provide supervision and leadership with regards to project requests for external service partners. Responsibilities include communicating vision, clarifying expectations, project management, monitoring the quality of outputs, and issue resolution.

ADA Checklist

Physical EffortHand Movement-Repetitive Motions - F, Finger Dexterity - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - FWork EnvironmentInsideApplicant DocumentsRequired Documents
  1. Resume/CV
  2. Cover Letter
  3. List of References
Optional Documents
    Supplemental Questions

    Required fields are indicated with an asterisk (*).

    1. * Please specify the highest level of education you have achieved.
      • High School Diploma
      • Associate's Degree
      • Bachelor's Degree
      • Master's Degree
      • Doctoral Degree
    2. * How many years of direct marketing experience do you have?
      • 0-3 years
      • 4-6 years
      • 7-9 years
      • 10-12 years
      • More than 12 years
    3. * Do you have work experience in a higher education setting?
      • Yes
      • No
    4. * Please indicate how you learned of the vacant position for which you are applying:
      • UNCGjobsearch Website
      • Greensboro News & Record
      • Carolina Peacemaker
      • Other Newspaper
      • The Chronicle of Higher Education
      • Inside Higher Ed
      • Other Professional Journal
      • UNC System Job Board
      • Other Online Job Board
      • Personal Networking
      • Other
    5. If you selected "Other", please provide the name of the resource here.

      (Open Ended Question)

    6. * Are you eligible to work in the United States without sponsorship?
      • Yes
      • No




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    Job No:
    Posted: 6/30/2020
    Application Due: 12/28/2020
    Work Type: