Associate Director, Search Engine Marketing
Job location: Coral Gables, FL
Employment Type: Full-time
Posted data: 2020-08-12
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Reporting to the Director of Digital Engagement within the office of Philanthropic Giving + Digital Engagement, the Associate Director, Search Engine Marketing is responsible for utilizing digital analytics tools, social media mining, as well as the creation, management and analysis of paid digital advertisements.
The Digital Engagement team’s objective is to execute a digital marketing engagement strategy to target audiences with the right messages, via the right vehicles, at the right time, to increase the effectiveness of solicitations and engagement.
The Associate Director will assist the Director of Digital Engagement with the management of the University of Miami digital ecosystem, including alumni mobile applications, and will assist in enhancing a digital volunteer program, as well as other digital community platforms.
The Associate Director will perform ongoing keyword research, including discovery and expansion of keyword opportunities, research, and implement content and web tracking recommendations for organic SEO success. The Associate Director will recommend changes to the institution's giving and engagement pages to the Director of Digital Engagement and colleagues across the Division.
The Associate Director executes, tests, collects and analyzes data and results, and identifies trends and insights to achieve maximum return-on-investment in paid search campaigns. The role also tracks, reports, and analyzes website analytics and pay-per-click (PPC) initiatives and campaigns. In partnership with the Digital Engagement team and office leadership, the Associate Director is responsible for creating and placing content and selective keywords for paid search advertising (Google, Bing, etc.) and establish key performance indicators for each campaign for ongoing measurement (click-through rates and cost-per-click) towards future advertising activities.
The Associate Director will also oversee various additional social listening technology software (Awario, Agorapulse, Campus Sonar, Sprout Social, etc.).
Bachelor’s Degree in a relevant field required. Minimum of five years of progressive experience in SEO/SEM.
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Understanding of performance marketing, conversion, and online customer acquisition.
Up to date with the latest trends and best practices in SEO and SEM.
Experience with A/B and multivariate experiments.
Experience with LP and UX Design a plus.
The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.Job Status:Full timeEmployee Type:StaffPay Grade:c106