Associate Director, Search Engine Marketing

Job description

Job location: Coral Gables, FL

Employment Type: Full-time
Posted data: 2020-08-12
Req: R100040303
Current Employees:

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Transforming Lives

The University of Miami is among the top research universities and academic medical centers in the nation, and one of the largest private employers in South Florida.

With more than 16,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.

The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.

The University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. At the U, we are committed to attracting a talented workforce to support our common purpose of transforming lives through teaching, research, innovation, and service. Through our values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) we strive to create an environment where everyone contributes to making UM a great place to work. We are one of the largest private employers in Miami-Dade County; home to more than 16,000 faculty and staff from all over the world.

The Division of Development and Alumni Relations supports and promotes the mission, purpose, and priorities of the University of Miami through fundraising and engagement by building and nurturing strategic philanthropic relationships to improve and transform the lives of individuals and communities. We are committed to values central to the Division—Service, Gratitude, Trust, and Partnership—which guide our strategic thinking, decision-making, and day-to-day interaction with each other and our stakeholders.

General Overview:
Reporting to the Director of Digital Engagement within the office of Philanthropic Giving + Digital Engagement, the Associate Director, Search Engine Marketing is responsible for utilizing digital analytics tools, social media mining, as well as the creation, management and analysis of paid digital advertisements.

The Digital Engagement team’s objective is to execute a digital marketing engagement strategy to target audiences with the right messages, via the right vehicles, at the right time, to increase the effectiveness of solicitations and engagement.


The Associate Director will assist the Director of Digital Engagement with the management of the University of Miami digital ecosystem, including alumni mobile applications, and will assist in enhancing a digital volunteer program, as well as other digital community platforms.

The Associate Director will perform ongoing keyword research, including discovery and expansion of keyword opportunities, research, and implement content and web tracking recommendations for organic SEO success. The Associate Director will recommend changes to the institution's giving and engagement pages to the Director of Digital Engagement and colleagues across the Division.

The Associate Director executes, tests, collects and analyzes data and results, and identifies trends and insights to achieve maximum return-on-investment in paid search campaigns. The role also tracks, reports, and analyzes website analytics and pay-per-click (PPC) initiatives and campaigns. In partnership with the Digital Engagement team and office leadership, the Associate Director is responsible for creating and placing content and selective keywords for paid search advertising (Google, Bing, etc.) and establish key performance indicators for each campaign for ongoing measurement (click-through rates and cost-per-click) towards future advertising activities.

The Associate Director will also oversee various additional social listening technology software (Awario, Agorapulse, Campus Sonar, Sprout Social, etc.).

Bachelor’s Degree in a relevant field required. Minimum of five years of progressive experience in SEO/SEM.

Demonstrated experience with Google Analytics and AdWords, and JavaScript. Google AdWords certification a plus.

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Understanding of performance marketing, conversion, and online customer acquisition.

Up to date with the latest trends and best practices in SEO and SEM.

Experience with A/B and multivariate experiments.

Experience with LP and UX Design a plus.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

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Job No:
Posted: 6/7/2020
Application Due: 10/9/2020
Work Type: