Advertising Coordinator

The University of Southern Mississippi is currently accepting applications for the position of Advertising Coordinator.

Position Details LocationGulf Park

730 East Beach Boulevard
Long Beach, Mississippi, 39560
United States DivisionUniversity Communications Position TypeStaff Employment StatusFull Time Grant FundedNo Salary Range36,568.00 - 36,568.00 Posting Close DateOpen Until Filled

Special Instructions to Applicants

Applicants should submit a current resume, cover letter and three references. Applicants should only apply for either req1354 or req1355; only one Advertising Coordinator position will be filled. Primary campus location will be determined in the final stages of the selection process.

Job Summary
The Advertising Coordinator manages overall University advertising efforts, including negotiating advertising rates and contracts, producing reports on advertising spending, managing advertising traffic, contributing to creative development, and researching advertising and media trends to inform media strategy. This position is also responsible for reviewing data, analyzing results, and recommending changes to the advertising strategy. The Advertising Coordinator reports to the Associate Director for Marketing Communications.

Primary Job Duties and Responsibilities

Negotiates advertising rates and contracts for all advertising originating from the Office of University Communications in all target markets, tracks spending, initiates accounts payable functions and manages advertising traffic.

Conducts in-person and phone meetings to develop and maintain positive relationships with advertising sales representatives, including traveling to other locations for meetings when necessary.

Coordinates digital advertising efforts, including social media ads, by identifying appropriate ad formats and audience targeting. Analyzes data directly from social media platforms, Google Analytics, and Sprout Social to evaluate results. Coordinates the development of related digital assets including ad content and landing pages.

Produces detailed reports on Office of University Communications’ advertising spending and results.

Researches existing and emerging media to inform ongoing media strategy development.

Works with a team to produce advertising content. Ensures creative assets are finalized and implemented by established deadlines, and completes other duties as assigned.

Minimum Qualifications

Bachelor’s degree in marketing, public relations, advertising, communications or related field

Professional or personal experience with a variety of social media and digital media platformsValid driver’s license

Knowledge, Skills, and Abilities (KSA)

Demonstrated ability to pay close attention to detailsExcellent written communication skillsAbility to work with diverse teams to accomplish goals

Ability to complete occasional day travel to other locations as needed to fulfill job responsibilities

Efficient computer skills, particularly in the use of email, digital calendars, task management software, and the internet as a research tool

Proficient Microsoft Excel skills for completing tracking and reporting tasks, including the creation of formulas, pivot tables and charts

Ability to work effectively under deadlines

Ability to work independently and as a member of a team

Ability to synthesize information and express complex thoughts concisely

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations

Ability to define problems, collect data, establish facts and draw valid conclusions

Preferred Qualifications

Experience with traditional and/or digital advertising (professional experience or an internship)Experience using Facebook Ads Manager, Google Ads, and Google Analytics

About The University of Southern Mississippi
The University of Southern Mississippi (USM) is a comprehensive public research institution delivering transformative programs on campuses in Hattiesburg and Long Beach, at teaching and research sites in central and southern Mississippi, as well as online. Founded in 1910, USM is one of only 130 universities in the nation to earn the Carnegie Classification of Institutions of Higher Education's "R1: Doctoral Universities - Very high research activity" designation, and its robust research enterprise includes experts in ocean science and engineering, polymer science and engineering, and sport venue safety and security, among others. USM is also one of only 40 institutions in the nation accredited in theatre, art and design, dance and music. As an economic driver, USM generates an annual economic impact of more than $600 million across the state. USM welcomes a diverse student body of approximately 15,000, representing 71 countries, all 50 states, and every county in Mississippi. USM students have collected four Truman Scholarships and 36 National Science Foundation Graduate Research Fellowships, while also leading Mississippi with 24 Goldwater Scholarships, an honor that recognizes the next generation of great research scientists. Home to the Golden Eagles, USM competes in 17 Division I sports sponsored by the National Collegiate Athletic Association (NCAA). For more information, visit www.usm.edu.

As an Affirmative Action/Equal Employment Opportunity employer/Americans with Disabilities Act institution, The University of Southern Mississippi encourages minorities, women, veterans and persons with disabilities to apply.