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Social Media Manager

Employer
Loyola University Chicago
Location
Chicago-Water Tower Campus

Job Details

Position Details

Position Details

Job TitleSocial Media ManagerPosition Number8101122Job CategoryUniversity StaffJob TypeFull-TimeFLSA StatusExemptCampusChicago-Water Tower CampusDepartment NameUNIV MARKETING & COMMUNICATIONLocation CodeUNIVERSITY MARKETING & COMMUNICATIONIs this split and/or fully grant funded? NoDuties and Responsibilities

Reporting directly to the Director of University Communication, the Social Media Manager collaborates with the University Marketing and Communication team to identify major PR and partnership opportunities to develop social media campaigns in support of priority initiatives. The individual manages the University brand channels (Instagram, Twitter, Facebook, and LinkedIn) and all social media operations, and directs staff in promoting content that engages targeted audiences. This individual also oversees the development and ongoing analysis of a strategic social media framework that engages key stakeholders, highlights the University’s impact on the communities it serves, and aligns with the University’s mission. Specific accountabilities include:
- Develop and execute innovative social media strategies and expand social engagement opportunities.
- Direct social media contributors across the University to execute effective campaigns developed to align with a broader communications strategy.
- Collaborate with team members across departments to develop innovative ways to create social content and programs that provide users with a seamless experience.
- Define metrics to measure success and determine key performance indicators (KPIs) related to audience development and brand awareness.
- Ensure content is optimized across all channels to maximize growth and awareness while highlighting community impact.
- Lead the development of scalable and repeatable processes for all aspects of social media operations, from multi-channel strategy development to content mapping to ongoing execution, reporting and optimization.
- Ensure a seamless, on-brand experience across all social media channels.
- Monitor the social media landscape, incorporating best practices and technologies into ongoing processes.

Minimum Education and/or Work Experience

Bachelor’s degree (or equivalent) in communications, marketing, or a related field.
5-7 years’ experience building and engaging social audiences on multiple platforms.
1+ years’ experience developing social media strategies and execution plans, including testing and KPI development.

Qualifications

- Bachelor’s degree in communications, marketing, or a related field.
- 5-7 years experience building and engaging social audiences on multiple platforms.
- 1+ years experience developing social media strategies and execution plans, including testing and KPI development.
- Ability to develop social media strategies to meet organizational goals and direct creation and promotion of content that aligns with strategy.
- Exceptional project-management skills.
- Demonstrated ability and willingness to work across multiple departments.
- Proven success in the creation and implementation of social media content for large, complex audiences.
- Detail-oriented, with strong written and oral presentation skills.
- Proficient with common social media publishing tools, such as Hootsuite, Sprout Social, and CoSchedule.
- A familiarity with the project management tool Wrike is desired but not required.
- Demonstrate a high level of integrity and a passion for the Jesuit, Catholic mission of Loyola University Chicago.

Certificates/Credentials/Licenses

Bachelor’s degree in communications, marketing, or a related field.

Computer Skills

Proficiency with MS Office Suite, Internet and email applications.

Supervisory ResponsibilitiesNoRequired operation of university owned vehiclesNoDoes this position require direct animal or patient contact? NoPhysical DemandsRepetitive MotionsWorking ConditionsNoneOpen Date01/10/2020Close DateSpecial Instructions to ApplicantsQuick Link for Postinghttp://www.careers.luc.edu/postings/13121Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you possess a Bachelor’s degree in communications, marketing, or a related field?
    • Yes
    • No
  2. * Do you have 5-7 years’ experience building and engaging social audiences on multiple platforms?
    • Yes
    • No
  3. * How did you hear about this employment opportunity?

    (Open Ended Question)

  4. * Why do you want to work for Loyola University Chicago?

    (Open Ended Question)

Applicant DocumentsRequired Documents
  1. Resume
  2. Cover Letter/Letter of Application
Optional Documents
  1. Writing Sample
  2. Multi Media

Organization

Working at Loyola University Chicago

Loyola University Chicago, a private university founded in 1870 as St. Ignatius College, is the nation’s largest Jesuit, Catholic University and the only one located in Chicago. Shaped by our city and our Jesuit traditions, Loyola University Chicago offers students an educational environment unmatched for its diversity of thought and experience.

Loyola University Chicago comprises four campuses: Lake Shore (LSC), Water Tower (WTC), Health Sciences (HSC), and the John Felice Rome Center in Italy, and is home to eleven schools and colleges: Arrupe College, Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, and Graduate School. Loyola also features course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois.

With three campuses spread throughout the greater Chicago area, students have access to hundreds of cultural institutions as well as thousands of internships and networking opportunities with the city's Fortune 500 companies. Study-abroad programs at our Rome and Beijing Centers provide engagement with the global community and economy.

While rigorous programs of research and study are one hallmark of a Jesuit education, we're not just preparing students for a career, we're preparing them for life. We challenge our students to learn broadly, to think critically, to serve generously, to lead with integrity, to respect diversity. We come from all faiths and ethnic and economic backgrounds, with a common purpose of building a better society.

Recognizing Loyola’s excellence in education, U.S.News and World Report has ranked Loyola consistently among the "top national universities" in its annual publications, and named the University a "best value" in its 2008 rankings.

Our faculty take a person-centered approach to education. They’re not just here to teach students what they know, they’re here to teach them to think critically and creatively and to reach for their own discoveries.

More facts about Loyola University Chicago:

  • Total enrollment: 15,902
  • 80+ undergraduate majors and 80+ minors
  • 140+ graduate, professional, and graduate-level certificate programs
  • More than 4,000 faculty and staff members 
  • 14:1 Undergraduate student/faculty ratio 
  • 150,000 alumni; 85,000 in Chicago 
  • One of only eight percent of all American colleges and universities to have a Phi Beta Kappa honor society chapter

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