Executive Director, Integrated Marketing & Communications
- Employer
- Texas A&M University-San Antonio
- Location
- San Antonio TAMUSA
View more
- Executive Administration Jobs
- C-Level & Executive Directors
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Job location: San Antonio TAMUSA
Employment Type: Full-time
Posted data: 2019-11-06
Req: R-025730
Job TitleExecutive Director, Integrated Marketing & CommunicationsAgencyTexas A&M University - San AntonioDepartmentOffice Of University Advancement and External RelationsProposed Minimum SalaryCommensurateJob LocationSan Antonio, TexasJob TypeStaffJob Description
Reporting to the Vice President of University Advancement, the Executive Director of Integrated Marketing and Communications leads a team focused on the development, implementation and assessment of marketing and brand strategies to enhance institutional reputation, priorities and key areas of an institution-wide brand and marketing strategy including admissions and advancement. Working closely with the Vice President, institutional partners and the University’s Marketing and Communications leadership team, the Executive Director leads a creative, technology-savvy, metrics- driven and progressive team responsible dedicated to serving the institution’s interests and diverse external and internal audiences including influencers.
SUPERVISORY RESPONSIBILITIES:
Direct reports include creative services team comprised of designers, content producers, digital producers, photography, web and marketing project managers, student employers and contractors. Demonstrates and inspires a team-building work environment, motivates staff and cultivates productive relationships across the University to innovate, collaborate, and reach and exceed goals.Oversees the institution’s paid advertising strategies, leading the team through concept, messaging, and development of campaigns that reinforce the University’s goals while building brand awareness and affinity with key audiences to influence brand equity, admissions and advancement priorities.
RESPONSIBILITIES:
- Collaborates with Admissions, Enrollment Management, Advancement and Information Technology to ensure consistent and high availability of infrastructure supporting essential web-based communications applications and with emergency management to develop communications plans.
- Directs the development, implementation and assessment of integrated marketing and communications campaigns including creative and messaging across multiple platforms including digital with an outcomes focused strategy designed to influence diverse audiences and influencers.
- Leads a team of creative in-house and external resources to consistently provide high quality, effective strategies and deliverables to support institutional priorities, in-house clients and initiatives.
- Oversees project teams and external resources ensuring clarity of overall University positioning to meet institutional goals through digital literacy, proficiency in project-management software tools, and willingness and ability to keep abreast of the emerging marketing and communications technology.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in marketing, public relations, journalism, mass communications or related field with Master’s degree desirable.
- 10+ years of professional experience including direct marketing and/communications, 6+ years of supervisory experience with direct reports and change management experience; demonstrated experience in recommending and making administrative decisions, providing effective counsel on marketing and communications.
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong understanding and proven record of brand development and multi-channel marketing concepts.
- In-depth understanding of strategically sound design concepts and best practices in a variety of media.
- Proven ability to develop strategic ideas and transform those ideas using conceptual writing and art direction in measurable and metrics-driven branding campaigns designed to meet established goals.
- Effective interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures.
- Demonstrated ability to manage and work effectively with a wide variety of people across multiple units and contractors to develop strategies, maintain quality within budget and the effective use of resources to achieve goals.
- Ability to demonstrate tact and diplomacy and manage confidential or sensitive information and issues responsibly.
- Commitment to and experience with promoting and enhancing diversity, inclusivity and equity.
Please make sure to provide the following documents:
1) Application
2) Cover Letter to include three professional references
3) Resume
For detailed instructions on how to apply for any positions on our website, please use the following link:
http://www.tamusa.edu/humanresources/job-opportunities/index.html
Summary of Employee Benefits
http://www.tamusa.edu/documents/hr/summary-of-employees-benefits-2019.pdf
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.
Organization
Texas A&M University-San Antonio (A&M-SA) is a contemporary university that reflects the diverse and heritage-rich community it serves. Founded as the first upper-division institution of higher education in South San Antonio in 2009, A&M-SA today is a comprehensive four-year university offering high-quality, affordable education.
From fall 2008 to fall 2017, enrollment has grown 340 percent. The University currently serves nearly 6,500 students and has graduated more than 8,000 alumni. The student body is 60 percent female and 72 percent Hispanic. Approximately 77 percent of students are the first in their family to attend college.
Since becoming president of A&M-SA in 2015, Dr. Cynthia Teniente-Matson has forged an audacious strategic plan for the University to fulfill its mission and bring to life its core values while achieving several important goals, including becoming a national model for student and academic success.
Through the University’s 26 undergraduate degrees and 13 graduate degrees, students can pursue a wide variety of in-demand fields, such as education, business, information technology and cyber security, criminology and biology. A&M-SA equips students with the knowledge, marketable skills and high-impact educational experiences that prepare them for rewarding careers, responsible global citizenship and lifelong learning.
With unprecedented enrollment growth, small classes, flexible schedules and in-demand degrees, A&M-SA is making the dream of higher education a reality for students in the San Antonio community and beyond.
Fast Facts:
- A&M-SA offers the lowest undergraduate tuition among four-year universities in San Antonio: $8,216 average cost per year (tuition and fees for spring and fall semesters for 15 credit hours/semester)
- A&M-SA is a Military EmbracingTM university; 1 in 6 of our students is military connected (veterans, active-duty, spouses or dependents)
- The National Security Agency (NSA) designated A&M-SA as a National Center for Academic Excellence in Cyber Defense Education (CAE-CDE) through the year 2022. This prestigious designation puts the University among a select group of institutions nationwide meeting rigorous federal standards.
- 20:1 student to teacher ratio
Accreditation
Texas A&M University-San Antonio (A&M-SA) is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, call 404-679-4500 or visit http://www.sacscoc.org for questions about the accreditation of A&M-SA.
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