Associate Marketing Manager

Stanford University

Job Number: 85241

JOB DESCRIPTION

Marketing Specialist 1

Job Family: Marketing

Job Series: Marketing Specialist

Job Code: 4892

Grade: G

Exemption: Exempt

Note: Not all unique aspects of the job are covered by this job description

JOB PURPOSE:

Stanford Travel/Study, a program of the Stanford Alumni Association (SAA), annually offers more than 60 unique travel opportunities to Stanford alumni, family and friends. The marketing team within Travel/Study is comprised of two marketing specialists who report to the senior marketing manager and is responsible for scheduling, managing and executing both digital and print marketing of trips from start to finish. This team works closely with the program operations and client relations teams and senior management within Travel/Study, as well as externally with digital producers, graphic designers, freelance writers and other external partners, to reach sales and marketing targets. The marketing manager is primarily responsible for digital marketing but also provides support with print projects.

We are looking for an exceptional writer and project manager who can juggle multiple projects in a detail-oriented and deadline-driven environment. Travel/Study is an effective and cohesive team of twenty; the marketing manager must be an enthusiastic contributor and team player. Members of the Travel/Study staff escort trips, both domestic and international—managing all aspects of travel and of the participant experience. SAA staff also participate in activities that enhance the department and team mission, support the endeavors of other departments and promote SAA's commitment to the Stanford community.

CORE DUTIES*:

• Develop, publish and maintain content for the Travel/Study website: oversee workflow for annual launch of 60+ trip pages, build new pages and edit existing pages
  

• Develop email campaigns, including content development (copywriting and image research), selection of target audience, scheduling and coordination with the SAA Digital and Data team
  

• Implement trip marketing plans to meet business objectives, including collaboration with internal and SAA stakeholders and vendor partners
  

• Write and edit marketing copy for trip brochures, email and the web, adhering to the Travel/Study brand and SAA style guidelines
  

• Perform analysis of digital marketing efforts to increase reach and effectiveness
  

• Conduct image research and assist with management of digital assets
  

• Develop and document efficient process work flows
  

• May plan and execute events to support marketing objectives
  

• Trip escorting and management: Execute program's daily schedule; coordinate with vendors and program partners; solve problems and make decisions independently; manage expenses; engage participants; introduce faculty and special guests; and maintain a high profile representation of Stanford University and SAA
  

* - Other duties may also be assigned

MINIMUM REQUIREMENTS:

Education & Experience:

Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities:

• Exceptional oral and written communication skills
  

• Previous experience in product, program and/or services marketing
  

• Digital marketing experience preferred
  

• Ability to work independently to meet expected deadlines and schedules
  

• Experience with managing projects
  

• Detail oriented and extremely organized
  

• Creative minded with problem solving ability
  

• Demonstrated team player
  

Certifications and Licenses:

None

PHYSICAL REQUIREMENTS*:

• Constantly perform desk-based computer tasks.
  

• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  

• Occasionally grasp forcefully, writing by hand.
  

• Rarely sort/file paperwork.
  

• Occasionally lift and carry 10-20 pounds of marketing material and office supplies.
  

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

WORKING CONDITIONS:

• Occasional work on evenings and weekends.
  

WORK STANDARDS:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  

• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  

• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, https://adminguide.stanford.edu.
  

Additional Information

• Schedule: Full-time
• Job Code: 4892
• Employee Status: Regular
• Grade: G
• Requisition ID: 85241

Job:

Location: Alumni Association, Stanford, California, United States
Schedule:
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.







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