Posting Details

Position Information

Position TitleDigital Media SpecialistPosting NumberSta00563Recruitment TypeExternal - Open to All ApplicantsEmployment TypeFull-TimeBenefits Available Yes Position Summary Information

Nature of Work

The College of Coastal Georgia seeks qualified applicants for the position of Digital Media Specialist. Under the general supervision of the Director of Marketing and Public Relations, the Digital Media Specialist will implement the institution’s digital media marketing strategy and oversee all social media and website platforms.

Essential Duties

• Responsible for user experience of the College of Coastal Georgia website and other interactive media as assigned.
  
• Responsible for ensuring the appropriate and consistent use of the College’s brand on online platforms.
  
• Takes the lead in scoping and shaping the evolution of Coastal Georgia’s website, ensuring that best practices are implemented and a customer focus is maintained.
  
• Implements and administers the content management system (CMS), communicating with and managing key stakeholders.
  
• Ensures website meets all regulatory and state policies for accessibility, which includes meeting the Web Content Accessibility Guidelines for desktop and mobile access.
  
• Implements the social media marketing strategy for Coastal Georgia’s primary sites, focusing on LinkedIn, Twitter, Facebook, Instagram, Snapchat, and YouTube.
  
• Executes all digital media activities (i.e., making web updates, posting, sharing, engaging, liking, etc.)
  
• Creates, curates, and manages all published content (images, video and written) in collaboration with Director of Marketing and PR.
  
• Oversees creative design (i.e. Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  
• Completes internal audit of all college-related social media platforms.
  
• Monitors trends in digital media tools, applications, channels, design, and strategy.
  
• Keeps abreast of all activities surrounding the university including student life, athletics, administrative, alumni, etc. and attends many of those activities.
  
• Accountable for developing appropriate analytics and evaluating performance.
  
• Conduct regular content analysis of all interactive media with relevant stakeholders to determine intended audiences and content needs as well as relevancy and accuracy.
  
• Coordinates with Technology Services team to resolve any technical issues that affect execution of web marketing plans, web properties, and social media strategies.
  
• Perform other duties as assigned.

Minimum Qualifications and Training

• A Bachelor’s degree
  
• At least two years of experience with designing, building, and maintaining websites and social media platforms.
  
• Excellent oral and written communication skills, interpersonal skills, a collaborative teamwork approach to work projects and a strong service orientation
  
• Experience with Search Engine Optimization (SEO) and Content Management System driven websites.

Preferred Qualifications and Training

• Knowledge of graphic creation software such as InDesign, Photoshop, Fireworks, or Illustrator is a plus
  
• An up-to-date understanding of Web-related trends in higher education and previous experience in higher education are highly desirable
  
• Experience with Google Analytics.

Work HoursSpecial Instructions to Applicants

The College of Coastal Georgia is an Equal Opportunity Employer. The College supports equal employment opportunities for all persons without regard to race, color, creed, ethnicity, sexual orientation, religion, gender, national origin, status as a war veteran, age, disability, or any other status protected by law.

CCGA Information

College of Coastal Georgia is an undergraduate college in the University System of Georgia. Located on Georgia’s coast, the College campus is in Brunswick with additional outreach through the Camden Center in Kingsland. The vision of the College is to be a college of choice for students within Georgia and beyond, providing an outstanding education for tomorrow’s leaders and citizens through service-learning, global awareness and engaged entrepreneurship. With a strong emphasis on student retention, progression and timely graduation, the College offers baccalaureate degrees in American Studies, Biological Sciences, Business Administration, Criminal Justice, Education, French, Health Informatics, Interdisciplinary Studies, Mathematics, Nursing (BSN), Psychology, Public Management, Spanish, and Workforce Management and Leadership, as well as career associate degrees in Culinary Arts, Hospitality Management, Nursing (ASN) and Radiologic Science. A veterans-friendly campus, the College is a designated Yellow Ribbon School. Approximately 3,000 students are served by more than 200 staff members and a teaching faculty of whom 52% hold doctoral degrees. CCGA is an active participant in the Complete College Georgia initiative designed to support community partnerships and develop the critical thinking, problem-solving and communication skills necessary to address the challenges of 21st century economic development and community wellbeing. For more information, visit the College website: http://www.ccga.edu

Posting Detail Information

Open Date10/24/2019Close DateOpen Until FilledYesPosting Specific Questions

Required fields are indicated with an asterisk (*).

1. * How did you first learn of this job opening?
   • Brunswick News
   • Chronicle of Higher Education
   • Coastal CareerLink
   • College of Coastal Georgia website (www.ccga.edu)
   • Current/Former College Employee
   • Personal Referral
   • www.higheredjobs.com
   • University System Applicant Clearinghouse
   • Other
   • Indeed.com
   • InsideHigherEd.com
   • Georgia Department of Labor
2. * Are you currently employed by this College? If yes, enter the department name. If no, enter "No".

   (Open Ended Question)

3. * Are you legally eligible for employment in the United States?
   • Yes
   • No
4. * Will you now or in the future require sponsorship for employment visa status?
   • Yes
   • No
5. * What will your highest level of education be as of the anticipated start date?
   • GED
   • High School Diploma
   • Associate Degree
   • Bachelor's Degree
   • Master's Degree
   • Doctoral Degree

Applicant DocumentsRequired Documents

1. Cover Letter
2. Resume

Optional Documents