Duke Connected Care, a community-based, physician-led network, includes a group of doctors, hospitals and other healthcare providers who work together to deliver high-quality care to Medicare Fee-for-Service patients in Durham and itssurrounding areas.

DIR, MARKETING COMMUNICATIONS & MARKET DEVELOPMENT, POPULATION HEALTH

• Plan, develop, manage, analyze and implement innovative (e.g., Prezi, podcasts, video) and traditional (e.g., direct mail, MyChart, print, Web) strategic marketing programs designed to support the success of Duke PHMO & its services within Duke University Health System and in the broader physician & payer community. Track efficacy of campaigns including open rates, click-through rates, and other metrics of engagement.
• Implement traditional and innovative consumer marketing and communications methods to publicize Duke PHMO services to patients and value-based care across the Duke Health network. Oversee DukeWELL consumer-facing website. Work with business partners to define content of advertising, promotional and educational messages and communicate Duke PHMO’s goals and objectives via brand management. Work with PHMO senior management on strategic initiatives relative to patient, payer, physician and employee communications and provide tactical support for those directives.
• Conceptualize and create campaigns and presentations to support communications by the Vice President for Population Health Management and other PHMO senior leader, as well as for PHMO and Duke Connected Care Duke governance groups for Duke Health, payer, and external audiences.

• Analyze developments in Medicare, Medicaid and commercial value-based payer arrangements and distill into key messages, value propositions, plan summaries, results summaries, and other marketing communications materials that are central to PHMO marketing operations, market development, integration and performance improvement. Evaluate effectiveness of improvement strategy through sustained monitoring of performance. Increase Duke Health understanding of performance improvement methodologies and principles through the support of and participation in formal and informal professional development activities.

• Consult with internal and external clients regarding projects to identify needs, objectives and design approaches; develop schedules and budgets as required for each project. Develop and maintain professional contacts and affiliations with Duke Health media relations team, production and related external resources to complete projects effectively and to facilitate and promote the dissemination of news and publicity about Duke PHMO.
• Develop and maintain working relationships with Duke Health marketing & communications managers, administrators and clinical staff to implement service line business development objectives. Prepare and monitor budgets for PHMO marketing to consumers and referring physicians and service line advertising and promotional activities; recommend the most appropriate and cost-effective advertising and promotional media. Provide strategic recommendations related to PHMO branding that are based on the maximization of sponsorship/marketing/brand investments.
• Oversee PHMO organizational (internal) communications as chair of PHMO Communications Committee, including employee newsletter, intranet, and organization-wide messaging; work with Duke Health Communications to publicize work of PHMO employees Proactively seek to apply marketing practices, planning and tactical development to advance the success of internal, organizational business objectives. Serve as a project manager for DCC Operating Committee, and other PHMO interdisciplinary physician governance groups.
• Provide managerial direction and coordination for activities and programs supporting market development for Duke Health’s Clinically Integrated Network (CIN) and community providers; including current and proposed policies and procedures; recruitment & in-person engagements, PHMO web site, provider newsletters and provider trainings & summits; monitor day-to-day operations and recommend changes or adjustments to provide smooth, effective and efficient operation of PHMO networks.
• Serve as Project Manager for PHMO events, facilitating content development, collateral production, and advertising development; select external vendors and resources to execute creative or production projects.
• Design and implement training modules for onboarding and developing new PHMO staff and new CIN physicians, including modules specific to professional development of continuing staff.
• Develop and coordinate strategies for integrating Duke Health and community physicians to allow for efficient operations and access to and tracking of physician data. Perform a variety of duties involved in the analysis, organization, documentation, compilation and synthesis of data associated with internal & external physicians—including trends, opportunities, performance, patient and risk mix, access portals, and clinically-driven issues—and distill into actionable recommendations for providers within an evolving value-based context.
• Coordinate and develop system for meeting operations and communications needs of PHMO’s provider-facing team. Work with team to assist in the management of internal & external physician relationships; develop messaging, agendas and strategies; resolve problems with the referral process; create
• and produce marketing materials advertising Duke Health and PHMO services, track referral volumes and maintain physician satisfaction. Produce reports and presentations for providers on performance improvement and compliance.
• Represent Duke PHMO and Duke Health to local providers and promote a positive public relations image regarding Duke Health’s CIN and other Duke PHMO networks and services. Assist in the planning and coordinating of a comprehensive marketing & communications program to publicize and promote Duke PHMO services and networks to providers in Duke Health Primary, Anchor and Secondary communities. Work with Duke Media Services, including Creative Services, Strategic Planning, and Duke Health News services coordinating efforts to improve communications with Duke Health & community providers. Manage and coordinate external vendors of advertising and promotion services. Develop and implement plans to inform external providers about Duke PHMO services and other initiatives as appropriate
• Obtain, analyze and assist in the preparation of promotional and informational items concerning Duke PHMO for circulation among Duke Health and community physicians.
• Support Duke Health’s efforts to maintain compliance with Federal and State regulations (i.e., including Medicare Shared Savings Program) and accreditation standards (i.e., NCQA). Monitor compliance through formal and informal processes. Recognize opportunities for improving compliance. Serve as an expert resource on performance improvement and compliance as it relates to PHMO value-based arrangements.
• Other duties as assigned.

• EDUCATION

  Work requires analytical, organizational & communications skills generally acquired through completion of a Bachelor’s degree program. MHA, MBA, MPA or similar with Health Care Concentration preferred.

  EXPERIENCE

  Work requires five years of experience in the healthcare industry to include group practice operations, management, planning, finance reimbursement and managed care concepts. OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.