Position Summary:

The Marketing Director works directly under the direct supervision of the A-State First National Bank (FNB) Arena Director and is responsible for all marketing aspects directly related to the A-State First National Bank Arena and Special Events. The Marketing Director manages student workers / marketing assistants.

Duties & Responsibilities:

• Develops and monitors advertising determining division goals and objectives
• Develops and maintains relationships with print and electronic media representatives and other educational agencies to formulate and finance reciprocal advertising/promotion campaigns such as press conferences, media buys or production of cooperative advertising materials
• Conducts market studies to determine feasibility of proposed print and broadcast promotional/advertising projects
• Oversees the production of monthly programs such as facility posters by editing, approving initial layout and design format and coordinating with outside vendors for final printing
• Reviews and approves/edits printed video and audio promotional materials and reviews and approves requests from other divisions for special promotional materials
• Oversees production of other promotional materials such as advertising supplements and on-air promotions and campaigns to determine compatibility to agency mission statement and compliance with current policies and regulations
• Oversees development of web design, social media and facility marquee operation
• Maintain current client advertising agreements and contact prospective sponsors for arena advertising
• Attends staff meetings to discuss problems and share promotional ideas and attends and participates in senior management meetings to discuss division activities, to coordinate workflow among divisions and to assist in development of agency goals, policies and procedures
• Prepares and submits various reports as requested by the Director
• Promotes the A-State First National Bank Arena through speaking engagements at civic clubs and other organizations
• Performs related responsibilities as required or assigned
• Develops marketing plan and updates/modifies as needed
• Manages approved marketing budget
• Creates, distributes, and manages email blasts
• Coordinates and schedules FNB Arena Speakers Bureau
• Serves as a Manager On Duty (MOD) when assigned
• Other duties as assigned

Knowledge/Skills/Abilities:

Knowledge of the principles and practices of marketing, marketing research techniques, the principles and practice of human resources organizational management, Federal Communications Commission rules and regulations for broadcast operations, and broadcasting operational theory and standards

Ability to plan work unit objectives and operational activities and to assign and direct the work of subordinate supervisors, coordinate promotional activities with other divisions and outside sources, analyze and evaluate information, and prepare and present oral and written information and reports

General Days/Hours:

Monday - Friday
8:00 a.m. - 5:00 p.m.
Additional hours as requested and/or needed
Regular and reliable attendance

Other:

The Marketing Director has regular contact with University marketing management and staff, print and electronic media representatives and education-related agencies and associations and occasional contact with printers and the general public.

Meets and assists A-State Athletics marketing efforts where/when applicable

Minimum Qualifications:

The formal education equivalent of a Bachelor's Degree in marketing, advertising, broadcasting, communication, public administration or a related field; plus three (3) years experience in marketing, broadcasting or advertising including two years in a supervisory or leadership capacity

Other job related education and/or experience may be substituted for all or part of these basic requirements upon approval of the hiring review committee