Assistant Director of Annual Giving, Digital Philanthropy

Job description

Posting Details

Position Information

Position Number998602Functional TitleAssistant Director of Annual Giving, Digital PhilanthropyPosition TypeAdministration - StaffPosition EclassE2 - SAAO II 12 Month Leave EarningUniversity Information

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit

The Division of University Advancement builds and nurtures relationships with loyalty and integrity to promote UNCG’s mission, foster communication, and secure philanthropic support.
We are responsible for:
•Building pride and tradition among alumni, faculty, staff, students, families, and community members
•Developing life long relationships
•Building advocacy
•Branding and awareness
•Securing private and public financial support
Our division includes: Advancement Communications, Advancement Operations, Alumni Engagement, Development, Annual Giving, Donor Relations, Event Planning, Gift Planning, Prospect Management & Research, and the Vice Chancellor’s office.

Position Summary

Under the direction of the Director of Annual Giving, the Assistant Director of Annual Giving for Digital Philanthropy will be responsible for planning and implementing a robust digital marketing strategy to help increase the number of donors and dollars raised for UNCG each year. This will be achieved by creating a thoughtful online giving plan that complements the work being done by other annual giving channels, writing and sending targeted email appeals, devising comprehensive social media strategies, building an online presence for UNCG’s annual day of giving, and exploring potential crowdfunding opportunities to further enhance the student experience.

Minimum Qualifications

Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training, and experience. The qualified candidate must possess 1-3 years of applicable experience.

Additional Required Certifications, Licensures, and CertificatesPreferred Qualifications

The ideal candidate has outstanding written communication skills and sharp attention to detail. High initiative, flexibility, and creativity are desired. Experience working with large data sets, digital engagement and fundraising, and social media outreach is preferred. The ideal candidate has some experience working with HTML, in addition to graphic/digital design expertise. Candidates should have a passion for digital engagement and be eager to play an important role on the annual giving team.

Special Instructions to Applicants

Applicants are asked to provide the names, email addresses, and phone numbers of at least three (3) contacts to provide Letters of Recommendation, in the References section of the electronic application. These contacts will be solicited by the SpartanTalent system via email, and asked to provide a confidential Letter of Recommendation on behalf of the applicant. This will occur after the interview process when the top candidate has been selected.

Applicants are required to upload the following documents with their electronic application:

  • Resume
  • Cover Letter
  • List of References

Applicants are required to upload a list of references of at least three (3) professional references that includes:

  • Name
  • Company Name
  • Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references will need to be a current or previous supervisor.
  • Email Address
  • Contact Phone Number

Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment RangeCommensurate with education and experienceOrg #-DepartmentAnnual Fund - 34401Job Open Date10/16/2019For Best Consideration DateJob Close DateOpen Until FilledYesFTE1.0 (Full-Time)Type of AppointmentPermanentIf time-limited, please specify end date for appointment.Number of Months per Year12FLSAExemptKey Responsibilities

Key Responsibilities

Percentage Of Time35%Key Responsibility

Digital Philanthropy Strategy Development and Implementation

Essential Tasks

•Coordinates and supports digital advertising plans, created through careful analysis of giving data trends, for annual giving campaigns
•Executes targeted online giving strategies for donor segments and key audiences, in collaboration with the Director of Annual Giving, and ensures that all appeals are executed on-time, on-budget, and on-plan
•Works closely with the Director of Annual Giving to plan digital engagement strategies, develop content and design for the website, and help manage the email appeal workflow for the annual day of giving, Believe in the G
•Writes and coordinates social media solicitation strategies, to include advertising across Facebook Instagram, Twitter, and Snapchat, to complement each annual giving campaign

Key Responsibilities

Percentage Of Time30%Key Responsibility

Website Maintenance and Email Solicitation Strategy

Essential Tasks

•Manages the annual giving website so that it includes current campaign content and ongoing annual giving information
•Writes and edits email solicitations that encourage increased donors and dollars
•Designs the imagery for all web-based content pushed out by the Office of Annual Giving

Key Responsibilities

Percentage Of Time15%Key Responsibility

Program Development and Volunteer Management

Essential Tasks

•Serves as the annual giving team lead to work closely with campus partners to identify philanthropic interests that could ultimately become feasible Crowdfunding opportunities
•Helps develop and implement a plan for texting campaigns
•Identifies, recruits and trains volunteers, including alumni social media ambassadors, who help to spread the word about Believe in the G, and Spartan Philanthropy Council members, who help create a culture of philanthropy among UNCG’s student population

Key Responsibilities

Percentage Of Time15%Key Responsibility

Reporting and Data Integrity

Essential Tasks

•Analyzes and evaluates the effectiveness of digital solicitation strategies by identifying trends, strengths, and areas for improvement in data
•Compiles reports that showcase the performance of digital philanthropy strategies and uses them to make adjustments to the annual plan for better success
•Works closely with Advancement Services and Information Technologies to ensure proper data collection and web technology functionality

Key Responsibilities

Percentage Of Time5%Key Responsibility

Career Development

Essential Tasks

•Identifies and pursues professional development opportunities, including webinars, conferences, on-campus presentations, weekly newsletters, and blogs, that promote creativity, job skills, and more knowledge of the digital marketing/fundraising industry
•Creates a network of colleagues with whom to interact, develop ideas, draw upon for questions, etc.
•Other duties as assigned

ADA Checklist

ADA Checklist

R for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).

Physical EffortHand Movement-Repetitive Motions - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - F, Walking - OWork EnvironmentInside - CApplicant DocumentsRequired Documents
  1. Resume/CV
  2. Cover Letter
  3. List of References
Optional Documents
  1. Link to Professional Portfolio
  2. Unofficial Transcript(s)
  3. Other Documents
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please indicate how you learned of the vacant position for which you are applying:
    • SpartanTalent Website
    • Piedmont Triad Area Newspaper
    • The Chronicle of Higher Education
    • Inside Higher Ed
    • Other professional journal / website
    • UNC School System Job Board
    • Personal Networking
    • Facebook
    • Twitter
    • Other
  2. If you selected "Other", please provide the name of the resource here.

    (Open Ended Question)

  3. * Are you eligible to work in the United States without sponsorship?
    • Yes
    • No




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Job No:
Posted: 10/18/2019
Application Due: 12/6/2019
Work Type: