Marketing & Social Media Coordinator, Charlotte Center

Job description

Job location: Charlotte, NC

Employment Type: Full-time
Posted data: 2019-10-15
Req: R0002146
Please note:
  • Additional documentation must be added at the bottom of the third screen under the "My Experience."
  • Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
  • DO NOT complete the application without the required attachments as you will be unable to edit your application.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

The Wake Forest Pre-College Programs team is looking for a high-energy professional to join
our team. The Marketing + Social Media Coordinator will support marketing and social media
efforts for all Pre-College Programs in a fast-paced, team-oriented environment. This is a critical
role and requires someone who is results-driven, creative and extremely detail-oriented. The
successful candidate will thrive in a dynamic and demanding but fun environment while
contributing to the continued success of Wake Forest University's Pre-College Programs. S/he
will support all Pre-College Programs at Wake Forest, including the Summer Immersion
Program, College LAUNCH, and the Middle School STEM program as well as the Online
Immersion Program for high school students. The Marketing + Social Media Coordinator will
enthusiastically jump into and/or simultaneously support a variety of diverse tasks and goals.
Our ideal candidate will be comfortable working individually or as part of a team and is
comfortable taking initiative and direction from others. The Marketing + Social Media
Coordinator will be an integral part of the Pre-College Programs' success and will contribute to
the seamless completion of critical projects and goals.

Job Description

Essential Functions:

·Assist team with coordination and design of various integrated communication and marketing activities

·Assume the “go-to” role for the execution of a variety of integrated communication projects, marketing and social media activities

·Take the lead in developing, creating and maintaining marketing collateral (brochures, program guides, ads, postcards, emails, and letters) and many other materials related to marketing

·Take the lead in developing a strong voice and brand and online presence via social media and various digital outlets for the Wake Forest Pre-College Programs- Summer Immersion, College LAUNCH and Middle School STEM and Online Immersion Programs

·Create and maintain content and provide updates to all websites and other electronic marketing

·Create landing pages for all Pre-College Program websites

·Lead SEM and SEO and Display

·Develop and implement a social media campaign for all Pre-College Programs

·Develop recruitment presentations (digital and in-person)

·Lead research and execution for marketing campaigns and efforts

·Facilitate and complete marketing administrative projects in a timely and professional manner

·Execute and analyze results of advertisement and marketing campaigns including ad-hoc reporting/projects

·Assist teammates to ensure projects are completed on time, within budget

·Execute a wide variety of details that involve direct mail, events, public relations, customer communications, media advertisements, promotions and other marketing plans

·Provide weekly updates and report analytics

·Assess effectiveness and impact of initiatives for marketing, advertising and communications

·Report on measurable outcomes associated with each audience and initiative

·Active on and proficient with social media platforms, email marketing platforms, content management systems such as Dropbox, Google Drive, and Website platforms such as WordPress.

·Possess strong communication skills across all channels (written, face-to-face, via email, and phone)

·Maintain a positive, “can-do” attitude that contributes to the betterment of the overall culture and environment

·Take photographs and videos while all Pre-College Programs are in session to promote brand across all digital marketing and social media platforms


·A passion for all things marketing including a strong understanding of digital and social marketing strategies and executions

·A strong detail-orientation including a drive for problem-solving, innovation and results

·A combination of marketing intuition, baseline skills and practical/analytical thinking

·Must be highly professional and committed to putting the best version of yourself forward every day

·Highly organized, efficient and accountable

·Highly effective written and verbal communication skills including an infectious, positive attitude and approach

·Takes initiative to understand and contribute to the achievement of Wake Forest University’s Pre-College Programs goals and strategies

·A strong work ethic, ability to multi-task, demonstrated intellectual curiosity and personal accountability for achieving professional growth while completing assigned tasks

Required Education, Skills, Knowledge and Abilities:

·Bachelor's Degree in a related field, required

·3 years of marketing and social media experience preferred

·Demonstrated knowledge in program development and implementation

·Excellent written, oral communication and presentation skills

·Organizational skills and the ability to prioritize competing deadlines

·Demonstrated problem solver

·Detail-oriented team player

·Ability to work autonomously, as well as in a cooperative and collaborative manner

·Ability to maintain confidentiality of records and information

·Required to work one Saturday per month to assist with photography for the College LAUNCH for Leadership program (September - May)

·Required to take photography and videos during all Pre-College Programs- Summer Immersion, College LAUNCH and Middle School STEM programs.

·Proficiency with Microsoft Office (Word, Excel, and PowerPoint), Google Applications, and other software packages

·Highly organized; ability to plan ahead to maximize efficiency based on available resources

·Ability to travel domestically for work-related assignments

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.




Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 10/16/2019
Application Due: 10/29/2019
Work Type: