College Director-Marketing Communications

Job description

DescriptionJob Purpose: Develop and manage a college ordepartments communications and marketing strategy. Lead the effort tocommunicate the strategy to internal and external audiences. Oversee generalcollege or department marketing and communications initiatives, strategies,plans, programs, budgets and associated full time staff. Responsible forsetting employee and/or group goals, deciding on organizational structure tomeet the goals, assessing employee and/or group performance and providingfeedback, and making pay recommendations.

 Major Responsibilities:
  • Determine and manage college/departments communications and marketing strategy as it relates to the Institutes overall brand strategy.
  • Develop and supervise the implementation of all public relations and/or advertising initiatives for the college/department.
  • Manage and oversee governance of college/department' communication and marketing strategies across multiple areas of the college/department's marketing channels.
  • Work closely with Institute Communications to engage, cultivate and manage press and external relations to gain coverage of the college/department projects, programs, special events, and announcements.
  • Oversee the day-to-day operations of the communications and marketing function including budgeting, planning and staff management.
  • Perform other related duties as assigned.
  • Basic Qualifications:
  • Education: Bachelor’s degree in Communications, Marketing or related field or equivalent combination of education and experience.
  • Work Experience: Five to seven years job related experience
  • Certifications: N/A
  • Skills: This job requires skills in writing, editing, copywriting; project and functional management. Working knowledge of production processes related to print and electronic media. Advanced knowledge of communications and marketing theory, principles and practices is also required. Skills in organization, communications, and staff supervision as is use of office and specialized computer applications.

  • QualificationsPreferred Qualifications:
  • Preferred Education: MBA
  • Preferred Work Experience: Higher Education experience is preferred.
  • Preferred Certifications: N/A
  • Preferred Skills: Exceptional written, oral, interpersonal, and presentation skills. Advanced technology and management skills are preferred.
  • Additional Information: The purpose ofthis job is to develop, manage and implement the SchellerCollege communications and marketing strategy to advance the Collegeand department's goals and objectives. Part of the responsibilities indeveloping and supervising the implementation of all public relations and advertisinginitiatives will include social media outreach and content management. Aspart of the responsibility of overseeing governance of communicationsand marketing strategies across multiple marketing channels, earnedand paid media, social media and digital platforms will beincluded.  

     Impact & Influence: This positionwill interact on a regular basis with: Faculty, staff, student, vendors,external audiences. This position typically will advise and counsel: Unitleadership, faculty, staff, students, external audiences. This position willsupervise: All college or department communications and marketing staff.

    Job: Communications and Marketing
    Primary Location: Georgia-Atlanta
    Organization: Scheller College of Business
    Job Posting: Oct 8, 2019, 10:52:57 AM
    Schedule: Full-time




    Diversity Profile: University



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    Job No:
    Posted: 10/10/2019
    Application Due: 12/5/2019
    Work Type: