Digital Marketing Manager
Posting InformationPosition Information Position TypePermanent Staff (SHRA)Is this an internal only recruitment?NoPosition TitlePublic Comm Specialist - JourneyWorking TitleDigital Marketing ManagerPosition Number20021923Vacancy IDP010916Budgeted Hiring Range$45,000 - $50,000Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.Salary Grade EquivalentGN10Full-time/Part-time Permanent/Time-LimitedFull-Time PermanentIf time-limited, estimated duration of appointmentHours per week40Work Schedule
Monday – Friday, 8:00 a.m. – 5:00 p.m. occasional nights and weekendsDepartment Name and NumberUniversity Development Office-250100Date First Posted10/09/2019Closing Date10/18/2019Position LocationChapel Hill, NCPosition Posting CategoryDevelopment and Fundraising Position Summary Information Department Description
University Development’s purpose is to support the mission of the university by raising private resources from alumni, friends and other constituents to enhance financial support for students, faculty, programs and facilities. University Development provides leadership and centralized development services to the 25+ other development offices across campus, serving as a focal point for annual giving; application development and support; campaign management; constituent programs; corporate and foundation relations; development operations; donor relations; gift planning; gift services; marketing and communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.Equal Opportunity Employer
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.Position Description
The University of North Carolina at Chapel Hill seeks a creative, detail-oriented and strategically minded professional for the position of Digital Marketing Manager in the Office of University Development. Reporting to the Digital Marketing Director, the Digital Marketing Manager will join a fast-paced marketing team that supports and celebrates all aspects of private giving at the University, including the University’s historic $4.25 billion fundraising campaign, For All Kind: the Campaign for Carolina.
The Digital Marketing Manager will work collaboratively to develop and implement University Development’s owned digital media marketing strategy by using email and social media platforms to authentically engage internal and external constituencies of the University Development Office of the University of North Carolina at Chapel Hill.
The Digital Marketing Manager will be responsible for strategically expanding the University’s social media following and engagement by creating original content for social media channels, including but not limited to photographs, video and written content; light video and photo editing skills are needed. The candidate will recommend social media listening, monitoring and analysis tools, and employ them as needed. In addition, the Digital Marketing Manager will deploy social media advertising campaigns, in alignment with University Development marketing plans.
In partnership with the Associate Director of Marketing Content, the Digital Marketing Manager will develop and implement planning and execution of campaign-related e-newsletters, including identifying story ideas and developing original content. This individual will also develop and manage an integrated owned digital content calendar, aligned with broader University Development marketing plans, to highlight University Development initiatives, broaden our community of support and enhance public perception.
This position requires the ability to fully understand and embrace the University of North Carolina at Chapel Hill, the University Development Office and the Campaign for Carolina brands, understand the motivations of University Development’s various audiences, and monitor and master emerging marketing trends and practices. Successful candidates will demonstrate strong marketing skills and skills in analytical thinking; an ability to communicate clearly and persuasively; a detail oriented nature; the ability to work well with colleagues, students, faculty and donors and treat all with great care; and a commitment to Carolina’s mission to lead society forward, closer to a world of opportunity and prosperity for all kind. Experience in higher education and development marketing a plus.Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Essential Skills, Knowledge and Abilities
The successful candidate will have experience managing digital marketing channels including email, digital advertising, and social media including: Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Pinterest and others. The individual must have exceptional: judgment, writing, analytical, organizational, relationship-building, and interpersonal skills in order to carefully make real-time decisions about how best to represent the University in online conversations and other content.
The Digital Marketing Manager must be able to work with other content creators in the University Development Office and across campus to develop and implement integrated communications initiatives, including email and social media campaigns. In addition, the Digital Marketing Manager must demonstrate a thorough knowledge of UNC-Chapel Hill’s history, traditions and mission in order to authentically connect with and engage the intended audience of the University Development office.
The Digital Marketing Manager must monitor and be aware of conversations on social media channels about the University and share trends and observations. The Digital Marketing Manager must be able to analyze the performance of digital content and e-newsletters and offer insight and opportunities to improve the performance of these communications.
The Digital Marketing Manager must be able to help other communications professionals across the campus community develop and enhance their social media efforts. The Digital Marketing Manager must stay abreast of innovations, techniques and technologies that can be utilized by the University and must show sound judgement in social media practices and campus conversations.Preferred Qualifications
-Two (2) to four (4) years of experience related to the area of assignment, including managing social media and email accounts for an organization.
- Experience with Google and social media analytics.
- Experience with email design and deployment, including working knowledge of HTML.
- Familiarity with video and graphics editing and production, including the Adobe software suite.
- Knowledge of Wordpress CMS a plus.
- Knowledge of AP writing style a plus.
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to [email protected]
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.Applicant DocumentsRequired Documents
- Cover Letter
- Curriculum Vitae / Resume
Required fields are indicated with an asterisk (*).
- * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
- Bachelor's, Master's, or Doctorate in a related field
- Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
- Associate's in a related and 2 years of related experience
- Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
- Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
- None of the above
- * Please share your experience managing social media platforms, including advertising, for an organization or brand.
(Open Ended Question)
- * Please share your experience with digital analytics and reporting.
(Open Ended Question)
- * Do you have experience with email design and deployment, including working knowledge of HTML.