Associate Director, Marketing and Strategic Communication – Center for Innovation in Teaching...
- Employer
- University of Illinois at Urbana-Champaign
- Location
- Champaign, IL
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- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Associate Director, Marketing and Strategic Communication
Center for Innovation in Teaching & Learning
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign has an opening for an Associate Director, Marketing and Strategic Communication in the Center for Innovation in Teaching & Learning (CITL).
The Associate Director manages and provides leadership and direction for the Center’s marketing and communications team. This position works in partnership with Director and the leadership team of CITL to respond to the market needs of our academic unit partners by using advertising, branding, research, and analytics to strengthen and grow the programs, enrollments and identities of the partners’ initiatives. The Associate Director handles all branding and strategic marketing efforts, including website development and management, for the Center and Illinois Online. Additionally, the Associate Director manages and builds the Slate customer relationship management database for graduate program prospects.
The University of Illinois is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. For more information, visit http://go.illinois.edu/EEO.
Duties and Responsibilities:
GENERAL RESPONSIBILITIES
- Manage the marketing team, including establishing priorities, supervising assignment of work, creating and implementing internal procedures and processes designed to improve the marketing and communication functions for CITL.
- Mentor and lead staff to ensure client satisfaction with our work; solve personnel, staffing, and administrative problems when they arise.
- Use research and data analytics to drive strategic thinking into new areas of marketing, advertising, branding and content strategy.
- Plan and oversee that the implementation of branding strategies for CITL, Illinois Online, and academic partners to ensure consistency with University, state, and nationwide compliance standards.
- Serve as a resource and consultant for marketing, communications, customer service, and public affairs best practices and procedures for CITL and academic partners.
- Develop, manage, and implement comprehensive, multi-channel marketing campaigns for Illinois Online, CITL, and academic partners.
- Lead competitive intelligence and needs assessments research using quantitative and qualitative research methods.
- Develop marketing briefs for clients and the creative team that serve as the foundation for campaign concepts.
- Develop marketing materials and advertisements, including print, display, search, social media, transit, out of home, and radio ads; email marketing campaigns; search engine marketing, and more.
- Copywrite and edit communications materials, such as press releases, marketing materials, and advertisements.
CITL RESPONSIBILITIES
- Work closely with CITL leadership and staff to keep pace with CITL developments.
- Develop key messages for all audiences and stakeholders to communicate CITL core mission, services and brand identity.
- Serve as the primary CITL liaison for campus public affairs and media relations and develop CITL communications strategies to align with campus strategic plans and CITL objectives and goals.
- Facilitate relationships between the marketing team and other teams at CITL for more efficient functioning of CITL.
- Oversee the design and maintenance of CITL website; work with CITL staff to ensure that it is meeting its potential as an effective marketing and communications tool.
ILLINOIS ONLINE RESPONSIBILITIES
- Cultivate and maintain relationships with academic partners to provide strategic marketing and communications solutions.
- Facilitate market research to guide academic partners on the development of new programs and management of existing programs.
- Provide estimates for the development of marketing budgets for academic programs.
- Oversee the Illinois Online website; conduct SEO audits and optimization; best practice guidance for design and CMS usage; maintain and update site content.
- Serve as analytics expert for all marketing campaigns; consult clients on analytics best practices and aid in implementing required technologies; ensure all efforts are trackable through the website, Slate forms, and application process; provide ongoing analytics assessments to ensure campaigns are running effectively, optimize as-needed, and report back on ROI of all efforts.
- Manage the Slate customer relationship management database; design and build database back-end; onboard new clients and develop workflows and campaigns; facilitate client training; provide consulting on CRM best practices in higher education; ongoing maintenance of client instances; oversee Slate support staff and delegate work assignments.
Position Requirements and Qualifications:
Required Education: Bachelor’s degree in marketing, advertising, or a related field
Required Experience, Knowledge, Skills and Abilities:
- At least six years related work experience, including at least two years supervisory experience; five years’ experience with market research; five years CRM experience; three years digital marketing experience.
- Ability to provide examples of successful communications/marketing work.
- Ability to plan and follow through.
- Experience in the implementation and analysis of digital marketing initiatives.
- Understanding of print production processes.
- Experience with web content development, website maintenance and database mining.
- Ability to work on multiple projects while maintaining a high level of quality.
- Experience developing strategic communications/marketing plans for specific target markets in diverse subject areas.
Preferred Experience, Knowledge, Skills and Abilities:
- Experience in both higher education and corporate settings.
- Demonstrated experience in both qualitative and quantitative measures; particularly having experience working with analytics and using data to make strategic decisions.
- Experience working with innovative and online teaching and learning.
- Documented ability to report and present findings to internal and external audiences.
- Demonstrated success and experience using Google Analytics, running Google Ads campaigns, running paid social media campaigns, and basic technical knowledge of HTML, CSS, and web publishing.
- Experience with Slate.
Application:
To ensure full consideration, application materials must be received by October 21, 2019. All candidates must create a profile through https://jobs.illinois.edu and upload a cover letter, resume, and contact information for three professional references. Interviews may begin prior to close of the search, but a hiring decision will not be made until after the close of the search. This position is a 100% full time, twelve month, benefits-eligible Academic Professional position. Salary is commensurate with experience and qualifications. Start date is as soon as possible after the close of the search. For further information about this position, please contact Jennifer Steiling at steiling@illinois.edu.
The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer.
College Name or Administrative Unit:Center for Innovation in Teaching and Learning Category:2-Administrative Title:Associate Director, Marketing and Strategic Communication – Center for Innovation in Teaching & Learning (122918) Open Date:10/04/2019 Close Date:10/21/2019 Organization Name:Center Innov in Teach Learn
Organization
Since its founding in 1867, the University of Illinois at Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement.
Faculty
A talented and highly respected faculty is the University's most significant resource. Many are recognized for exceptional scholarship with memberships in such organizations as the American Academy of Arts and Sciences, the National Academy of Sciences, and the National Academy of Engineering.
Our faculty have been awarded Nobel Prizes, Pulitzer Prizes, and the Fields Medal in Mathematics.The success of our faculty is matched by that of our alumni: 11 are Nobel laureates and another 18 have won Pulitzer Prizes.
Academic Resources
Academic resources on campus are among the finest in the world. The University Library is one of the largest public university collections in the world with 11 million volumes in its 37 unit libraries. Annually, 53,000,000 people visit its online catalog. Students have access to thousands of computer terminals in classrooms, residence halls, and campus libraries for use in classroom instruction, study, and research.
Research
Students and scholars find the University an ideal place to conduct research. The Beckman Institute for Advanced Science and Technology is a model for interdisciplinary research, where eighteen research groups from sixteen University departments work within and across three broadly defined themes: biological intelligence, human-computer intelligent interaction, and molecular and electronic nanostructures. The University is also home to the National Center for Supercomputing Applications (NCSA).
Undergraduate Education
The University has a fundamental commitment to undergraduate education. Nearly 28,000 undergraduate students are enrolled in nine undergraduate divisions, which together offer some 4,000 courses in more than 150 fields of study.
Undergraduate admission is highly selective. In the 2001 freshman class, students in the middle 50% had ACT scores between 25 and 30 and ranked between the 83rd and 96th percentiles of their high school graduating classes.
The University enrolls over 9,000 graduate and professional students in more than 100 disciplines. It is among the top five universities in number of earned doctorates awarded annually in the United States.
Also integral to the University's mission is a commitment to public engagement. Each year about 65,000 Illinois residents participate in scores of conferences, institutes, courses, and workshops presented statewide. Research and class projects take students and professors off campus to share expertise and technical support with Illinois farmers, manufacturing firms, and businesses. In a typical year, student volunteers log more than 60,000 volunteer hours.
The Arts
A major center for the arts, the campus attracts dozens of nationally and internationally renowned artists each year to its widely acclaimed Krannert Center for the Performing Arts. The University also supports two major museums: the Krannert Art Museum and Kinkead Pavilion; and the Spurlock Museum, a museum of world history and culture.
Other major facilities include the multipurpose Assembly Hall (16,500 seats); Memorial Stadium (70,000 seats), site of Big Ten Conference football games; and the Intramural-Physical Education Building, one of the largest recreational facilities of its kind on a university campus.
Inclusive Illinois, one campus, many voices
Inclusive Illinois is the University’s commitment to cultivating a community at Illinois where everyone is welcomed, celebrated, and respected. Illinois is about how we value difference to make a difference. http://www.inclusiveillinois.illinois.edu/
As evidence of the University’s commitment to enhance the working, living, and learning environment for faculty, staff, and students, the University will encourage a standard of conduct and behavior that is consistent with the values of inclusivity. In an environment of inclusivity, there is no place for acts of hatred, intolerance, insensitivity, bigotry, threats of violence, harassment or discrimination.
Inclusive Illinois, one campus, many voices
Inclusive Illinois is the University’s commitment to cultivating a community at Illinois where everyone is welcomed, celebrated, and respected. Through education, engagement, and excellence, each voice creates the Inclusive Illinois Experience.
How can we appreciate difference to make a difference?
Illinois is the place where we embrace difference. We embrace it because we value it. We value it because we know that we have so much to learn from each other in our living, learning, and working environment.
Illinois is the place where we recognize the power of possibility and where great potential is realized. Inclusive Illinois is the vision of that place: a vision made real by leadership and commitment.
Illinois is the place where consensus is forged by discourse and where everyone’s contributions are recognized: significant contributions that elevate us because they are informed and enhanced by race, ethnicity, gender, sexual orientation and gender identity, age, physical ability, religion, class, and national origin. We are enriched by these perspectives, and we are united by the very discourse that brings these views together.
It is a process. It is transformative. And we celebrate the remarkable changes we set in motion here … taking an important step … crossing boundaries … starting with our own.
It all starts with each of us: with our willingness to embark on the journey in the search for answers, and with our openness and acceptance of the answers we find. Illinois is the place where it all comes together.
Learn more about how Inclusive Illinois promotes diversity here.
Commitment to Equal Opportunity
The commitment of the University to the most fundamental principles of academic freedom, equality of opportunity, and human dignity requires that decisions involving students and employees be based on individual merit and be free from invidious discrimination in all its forms, whether or not specifically prohibited by law. Among the forms of invidious discrimination prohibited by the University policy but not law is discrimination, including harassment, on the basis of sexual orientation. Complaints of invidious discrimination in violation of University policy are to be resolved within existing University procedures. The policy of the University of Illinois is to comply with all federal and state nondiscrimination, equal opportunity, and affirmative action laws, orders, and regulations. The University will not engage in discrimination or harassment against any person because of race, color, religion, sex, national origin, ancestry, age, marital status, disability, unfavorable discharge from the military, or status as a disabled veteran or a veteran of the Vietnam era. This nondiscrimination policy applies to admissions, employment, and access to and treatment in University programs and activities
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