Marketing Demand Generation PM

Job description

Marketing Demand Generation PM Share this JobLife Chiropractic College WestPostedNovember 03, 2019Employment TypeFull-time, ExemptCompensationDepends upon Skills and ExperienceCompanyLife Chiropractic College West
Location25001 Industrial Boulevard
Hayward, CA 94545


    COMPANY DESCRIPTION Life Chiropractic College West, a non-profit graduate school offering the Doctor of Chiropractic (DC) degree, is internationally recognized for leadership and innovation in chiropractic education. The curriculum at Life West features an integrated emphasis on chiropractic philosophy and technique that attracts students from all over the world. Life West is well known for its diversity, integrity, and cooperative spirit.

    We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!

    Life Chiropractic College West is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.We recognize and respect the amount of time you are about to invest by applying to this open position. If you complete this job application, you will be kept informed via email status updates (and text messages, if you opt in) throughout the evaluation process.

    By continuing with this job application, you will be asked to answer job-specific questions. Please note that the questions contained in this job posting are our sole intellectual property.

    Upon receipt of your responses, we will evaluate your submission. If selected for a personal interview, you will receive an email/text with scheduling instructions.

    Thank You,
    The Hiring Manager

    SPECIAL NOTE: If you do not receive a confirmation e-mail within minutes of your job application submission, please check your email bulk or spam folders.


    Life Chiropractic College West (Life West), is a leader in chiropractic education. Our dedicated focus on the profession sets us apart from other institutions making our doctoral and continuing education programs some of the most sought-after in the world.

    Through a leading-edge curriculum and clinical training experience, we provide graduates with the knowledge, skills, philosophies, attitudes, and competencies to be the best in their field. Life West also empowers transformation. We believe that an outstanding education provides opportunities and resources far beyond the classroom experience. Our mission is to support the full career lifecycle from the classroom to retirement.


    The vision of Life West is to create a brighter future for humanity through graduating chiropractors who have a deep understanding of service, and of the innate potential of the human body to heal and adapt to its environment. The Doctor of Chiropractic program prepares graduates for personal and professional fulfilment in a climate of giving, doing, loving and serving from a place of abundance.


    We aim to create compelling lead-generation journeys with captivating brand stories. Life Chiropractic College West is looking for a fierce Marketing Demand Generation PM for lead generation who is a digital marketing advertising and SEO/SEM/GDN expert, is passionate about planning and building digital engagement and customer journeys, and thrives on working on complex projects in a fun but fast-paced environment. You will work closely with our internal stakeholders and the marketing team to conceptualize and build brand marketing multi-channel campaigns. You will help ensure that campaigns are compelling across all channels and are consistent with the brand aesthetic and will drive awareness, engagement, and conversion through a data-driven approach. You will keep up with best practices and maintain knowledge of the latest tactics and technologies, our audiences, and the competitive landscape. Advanced knowledge of AdWorks, AdRoll, Google Analytics, Display/Adwords, keywords, SEO, SEM, PPC, social media ad management, and key advertising, messaging, and lead-generation principles are essential to this role.


    • Conceptualize, plan, collaborate, and build innovative, multi-channel lead generation and nurture campaigns that focus on awareness, amplification, activation, conversion, and delighting our audiences by leveraging AdWorks, AdRoll, Hubspot, social media, and the Google Search and Display Network:

      • AdRoll, AdWorks

      • Google Adwords, SEO, SEM, PPC

      • Google Display ad management

      • Social media ad management

    • Handle multiple projects and work efficiently in a deadline-driven environment without sacrificing quality.

    • Innovate, develop, test, and refine tactics based on research, insights, and best practices.

    • Collaborate with cross-functional teams at all levels of the company to deliver best-in-class campaigns including but not limited to

      • Admissions and Recruitment teams to drive enrollment inquiries

      • Institutional Advancement to maximize event attendance and giving programs

      • the President’s Office to expand brand positioning and name recognition

    • Stay on top of industry trends and share them with the team.

    • Learn the needs of the business and influence what we do.

    • Weekly reporting to include

      • campaign updates with insight summary and recommendations based on lessons learned and deep data analysis

      • KPI and ROI tracking


        In addition to satisfactory performance on all of the responsibilities for this position, all College employees must fulfill the following basic performance expectations:

  • Values, Mission and Goals: All employees are expected to know and work by the College's values, mission and goals as set out in the college Strategic Plan..
  • Customer Service: All College employees will strive to provide outstanding customer service to everyone they serve including students, the community and fellow employees.
  • Grooming and Appearance: College employees are expected to maintain a neat and professional image at all times. When issued, College personnel must wear uniforms, and maintain a neat, clean, and well-groomed appearance.
  • Safety Awareness: College employees are expected to work diligently to maintain safe and healthful working conditions, and to adhere to proper operating practices and procedures designed to prevent injuries. Employees are required to wear personal protective equipment as provided, depending on the position.
  • Attendance Standards: College employees are expected to attend their work assignments and schedules at all times, pursuant to the College's Employee Handbook.
  • Training: College employees are expected to attend College-provided training sessions and meetings when deemed necessary or required.
  • Continuous Improvement: College employees are expected to give attention to continuous assessment and improvement of the position's assigned set of duties and responsibilities.

    • BFA or BA in Digital Marketing, Digital Advertising or work-experience equivalent.

    • At least 2 - 3 years of working with a top-notch digital marketing platform, preferably Hubspot

    • At least 2 - 3 years of managing paid digital campaigns

    • Have lead multi-channel campaigns from conception to completion

    • Google Certified

    • Have the curiosity and creativity to test new ideas and be passionate about innovating to improve business results

    • Have an innate sense of human behavior and what attracts engagement

    • Have B2C experience

    • Proven track record for getting results

    • Must have a sophisticated sense of layout and typography with astute attention to detail

    • Have strong organizational skills

    • A self-starter who has a strong work ethic and works well independently

    • Slick ad copywriting skills is a MUST-have


    • Experience with digital design for email, mobile, and web

    • App and Web UX/UI experience preferred

    • Knowledge and experience of WordPress

    • Experience and understanding of HTML/CSS

    • Agency experience a plus

    • Hubspot or other marketing platform experience


    • Provide professional services with integrity.

    • Provide professional services objectively.

    • Maintain the knowledge and skills necessary to provide professional services competently.

    • Be fair and reasonable in all professional relationships. Disclose conflicts of interest.

    • Protect the confidentiality of all client information.

    • Act in a manner that demonstrates exemplary professional conduct.

    • Provide professional services diligently.


    • Nature of work requires an ability to operate standard business office equipment.

    • Requires ability to communicate and exchange information; collect, compile, and prepare work documents; and set up and maintain work files.

    • Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.


    • Work performed in a general office environment.

      Life West is an Equal Opportunity Employer. It is the College's policy to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, sexual orientation, membership or non-membership in an employee organization or on the basis of personal favoritism or other non-merit factors except where otherwise provided by law.

    This job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Life Chiropractic College West. Since no job description can detail all the duties and responsibilities that may be required from time to time in the performance of a job, duties and responsibilities that may be inherent in a job, reasonably required for its performance, or required due to the changing nature of the job shall also be considered part of the jobholder’s responsibility.

    • Handle multiple projects and work efficiently in a deadline-driven environment without sacrificing quality
    • At least 2 - 3 years of working with a top-notch digital marketing platform, preferably Hubspot
    • Life Chiropractic College West offers a competitive pay package with attractive benefits




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    Job No:
    Posted: 10/5/2019
    Application Due: 12/4/2019
    Work Type: