Director Marketing Communication & Outreach

Job description

Director Marketing Communication & Outreach

San Joaquin Delta Community College District

Job Number:

Provides leadership to develop strategic marketing, communications, and student and community outreach initiatives aligned with the District's strategic plan. Provides vision and direction to establish the District as the College of choice; supports student enrollment through planned outreach and recruitment campaigns; develops and maintains positive relationships with feeder schools, the media, and community organizations; provides direction and support for the institutional marketing, branding, and communications campaign including but not limited to electronic communication, advertising, social media, and public information.Directs/Supervises the work of the Delta College Foundation Coordinator. Participates in a wide variety of community activities to promote a positive image and generate community support for District programs and services.
Receives general direction from the Superintendent/President, working within a framework of standard procedures and objectives.
Directs, coordinates, supervises, and evaluates the work of assigned staff.

Responsibilities and Duties:
1. Provides vision, leadership and oversight for planning, developing, and implementing a comprehensive District outreach, communications, and marketing plan focused on promoting the District, enhancing student recruitment and enrollment, overseeing Delta College Foundation staff, and building strategic community partnerships.
2. Develops and directs the implementation of goals, objectives, policies, procedures, and work standards for the Marketing, Communications, and Outreach department.
3. Leads the District's branding initiatives to ensure brand consistency and protect the District's identity. Advises other departments and standards, style and format of website and marketing materials distributed to the public. Articulates the District's image and brand in the delivery of its marketing and communication messages.
4. Plans, directs, supervises, evaluates, trains, and coordinates the work of assigned staff in the areas of District website developments, graphic design, communications, media and public relations, student and community outreach.
5. Directs assigned staff in implementing outreach and marketing plans and activities.
6. Cultivates and maintains working relationships between the District, community organizations, the media, feeder high schools administrators and staff through site visitations, newsletters, and other related activities for the purposes of enhancing the District's image and improving enrollment.
7. Writes and reviews news releases, generates feature stories, responds to news inquiries, and serves as the District's spokesperson when appropriate.
8. Optimizes use of both traditional and new media formats for marketing and communication.
9. Develops strategy and execution for website design and maintenance, including content management systems, navigation, and functionality.
10. Assists the Superintendent/President and District staff in coordinating marketing and public relations efforts for community and alumni-targeted fund-raising activities.
11. Collaborates closely with District departments to coordinate and prioritize District and program-specific outreach efforts; serves as a technical resource and institutional coordinator for outreach, marketing, and public information matters.
12. Provides oversight of the District's written and electronic outreach and marketing communication to ensure the effectiveness and consistency; reviews materials for content, clarity and format prior to publication.
13. Performs needs and gap analyses to determine the most effective venues and methods for outreach and marketing strategies; researches outreach and marketing methods, mechanisms, and processes for effective delivery; initiates strategies to address trends and concerns.
14. Monitors and evaluates the efficiency and effectiveness of service delivery methods and procedures; develops and implements a monitoring system to measure the success of program activities.
15. Reviews and analyzes program data and District enrollment data to project District impact; compiles data for statistical and narrative reports including governing board reports.
16. Provide accurate and up-to-date information to community contacts on District programs, new directions and strategies for the District. Develops new communication strategies as necessary.
17. Oversees and participates in the development and administration of the annual budget for assigned areas of responsibility; monitors and approves expenditures.
18. Coordinates with the President's office in monitoring and maintaining the President's promotional fund. Maximizes participation in community events sponsored by the District.
19. Performs related duties and responsibilities as required.
knowledge of:

  • Operations, services and activities of an effective outreach, marketing, and communication program.
  • Practices, methods, and procedures involved in program development and administration.
  • Principles and techniques of preparing, producing, and disseminating effective public information.
  • Principles of establishing and maintaining effective community relationships.
  • National, regional, local and community resources and services.
  • Current trends in college recruitment and enrollment.
  • District mission, organization, services, operations, policies and objectives.
  • Methods of collecting and organizing data and information.
  • Effective oral and written communication skills.
  • Public speaking techniques.
  • Principles and practices of budget preparation and control.
  • Interpersonal skills using tact, patience and courtesy.
  • Standard office equipment and computers.
  • Principles and practices of budget preparation and control.
  • Interpersonal skills using tact, patience and courtesy.
  • Standard office equipment and computers.
  • Principles of record-keeping, research and report preparation.
  • Demographics of the District.
  • Trends and issues in California higher educational systems.

Ability to:
  • Plan, organize, implement, direct, provide leadership and evaluate the various components and functions of a comprehensive and proactive student and community outreach, website development, and public information programs.
  • Design and implement organizational and strategic communications and programs that are aligned with the institutional goals.
  • Prepare and deliver oral and written presentations.
  • Analyze situations accurately and adopt an effective course of action.
  • Maintain records.
  • Prepare and present comprehensive reports and information.
  • Meet schedules and time lines.
  • Communicate effectively both orally and in writing.
  • Establish and maintain cooperative relationships.
  • Supervise, train, motivate, and evaluate employees.
  • Analyze fiscal information to maintain and monitor budget.
  • Demonstrate sensitivity and understanding of the diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of community college students.
Education and Experience Requirements:
  • Bachelor's degree from an accredited college or university with major coursework in communications, public relations, marketing, business administration, or related field; Master's degree preferred.
  • Four (4) years of experience with at least two (2) years in a leadership or supervisor capacity in outreach, marketing, communications, public administration or related experience. Experience in higher education environment or public agency highly preferred.
A valid Class "C" California Driver's License. Additional Information
  • Minimum Salary: US Dollar (USD) 92,730
  • Maximum Salary : US Dollar (USD) 110,724
  • External Closing Date: Nov 15, 2019
  • External Opening Date: Sep 26, 2019

Location: Stockton, California, United States
To be considered for this position please visit our web site and apply on line at the following link:

The San Joaquin Delta Community College District provides access to its education programs and activities and makes all employment decisions without regard to national origin, religion, age, sex, gender, gender identity, gender expression, race or ethnicity, color, medical condition, genetic information, ancestry, sexual orientation, marital status, physical or mental disability, pregnancy, military and veteran status, or any other legally protected category. The District’s prohibition against sex and gender discrimination includes sexual harassment and sexual violence.

Copyright ©2017 Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency





Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 10/3/2019
Application Due: 11/1/2019
Work Type: