Job Title: Market Strategy and Research Analyst (Public Affairs/Communication Specialist III 12 Month)-College of Extended Studies, Academic Affairs
Location: San Diego Main Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 7075
Overview

San Diego State University is seeking applicants with demonstrated experience and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of historically underrepresented groups.

Initial review of applications will begin on Tuesday, October 8, 2019. To receive full consideration, apply by Monday, October 7, 2019. The position will remain open until filled. The online application should be completed in detail. Completion of the online application is required for consideration; a resume alone will not suffice.

For more information on San Diego State University, please click here.

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This is a full-time (1.0 time-base), benefits eligible, permanent (probationary) position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

Reporting to the Executive Director of Marketing, the core work of this position is to conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other related aspects of higher education. The Market Strategy and Research Analyst will design and implement research, produce dynamic and engaging reports, and make tactical recommendations in support of marketing, recruitment and strategic planning activities for the college. This person will also act as the primary point of contact for external research partners and oversee all external and internal marketing research efforts.

This position will work with leadership to uncover and develop opportunities for development and promotion of the college’s programs and initiatives. This person will conduct data analysis to inform strategic and tactical decision-making in the marketing and recruitment space. This role will serve as the subject matter expert in marketing and communications research methodologies and reporting techniques and their input will provide information critical to determining program design, delivery and promotion.

Knowledge of online marketing methods is important; this position will be expected to evaluate the influence of advertising strategies on recruitment goals and present their findings in visual and written formats. This person will also support the college’s search engine optimization (SEO), conversion optimization, and marketing communications efforts.

As assigned by the Executive Director of Marketing, the specialist will work on special projects, including recurring and one-time marketing assignments as needed. These may not necessarily require research, but will meet the organization’s objectives, such as actively promoting the college’s programs and other offerings. Other tasks may include projects teams, search committees, College of Extended Studies (CES) committees, and/or special projects groups at the CSU level.

For more information regarding DEPARTMENT, please click here.

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Starting salary upon appointment not expected to exceed $7,084 per month. CSU Classification Salary Range: $4,104 - $7,425 per month. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.

San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.

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Minimum Qualifications

Knowledge of the fundamentals of marketing and market research, public affairs and/or media relations. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Preferred Qualifications and Specialized Skills

• Bachelor's degree in business, marketing, or related field.
• Equivalent to three years of full-time experience in market research, including analysis and reporting.
• Knowledge of marketing including paid search, display, SEO, social media, and content marketing is preferred.
• Demonstrated mastery of primary and secondary research development, implementation, and reporting.
• Two years' experience using data analysis software (Tableau, Hyperion) and MS Office Suite, advanced MS Excel skills preferred.
• Two years' experience with CRM systems (such as Salesforce) with Marketing Automation (such as Marketing Cloud/Pardot) experience preferred.
• Experience in higher education is preferred.
• Strong technical and interpersonal skills are essential, as well as the ability to think critically and analytically.
• Highly organized, motivated and detail-oriented.
• Excellent communication (oral and written) with senior executives and peers.
• Ability to write in clear, succinct manner.
• Ability to make logical recommendations and project future trends from analysis findings.
• Multi-tasking skills are critical, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
• Ability to exercise self-initiative.
• Ability to work in a fast-paced and occasionally high-pressure environment.
Knowledge of AP style guide for writing.

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To apply for this position, please click on the "Apply Now" button on this page. You must submit your application by clicking on the "Submit" button. If you need assistance completing your application, please click here.

Applicants with disabilities requiring assistance may call (619) 594-1663.

General Information

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

SDSU is a smoke free campus. For more information, please click here.

SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.

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