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Assistant Director of Annual Giving

Employer
Middlebury College
Location
Middlebury

Job Details



Assistant Director of Annual Giving
Middlebury College



Posting Number: S01358

Position Summary:
Actively manages fundraising and engagement campaigns that increase donor participation and annual donations through audience segmentation, compelling messaging and innovative multi-channel outreach. Serves as the technical expert, analytics point person and project manager for Annual Giving communications (print mail, email, digital campaigns, texting). Evaluates campaign performance and donor trends, recommends appeal strategies and implements all facets of the Annual Giving marketing plan. Manages the Annual Giving operation to ensure data integrity, intelligent segmentation strategy and timely completion of projects to drive maximize engagement and fundraising results.

Essential Functions:
This posting is currently accepting internal applicants only. Internal applicants are active Middlebury College employees and their spouse or partner.

Earliest anticipated start date is November 29, 2019.

Offer is contingent upon successful completion of a criminal background check.

Marketing:
•Actively contributes to the campaign design and planning process, offering ideas and recommendations and convening planning conversations with relevant stakeholders. Delivers excellent project management to coordinate all facets of a communications campaign. Ensures that projects are on time, cost-effective and achieve the desired ROI.

Implements Annual Giving marketing plan, working closely with internal and external partners. Implementation includes audience determination, data segmentation and management; content creation, editing and project approval; testing and deployment; tracking and analysis of direct marketing results. Assists in editing and proofing copy. Builds email and other digital communications.

Digital Platform Management:

Oversees Annual Giving web presence, including creating, editing and updating appropriate web pages on Middlebury site.

Works with Advancement Digital Media Manager to develop strategy related to social media presence for key campaigns. Tracks and analyzes website and social media traffic.

Explores emerging technologies to best meet College Advancement engagement and fundraising goals and if appropriate leads implementation of said technology. Manages crowdfunding, texting and other key technology platforms

Data Preparation and Analytics

Manipulates donor data to prepare sophisticated segmentation of mailing lists, ensuring a high degree of personalization while maintaining data integrity.
Works with large data sets and generates analytical reports that inform the office on campaign performance, donor performance, giving behaviors and more. Generates regular dashboard reports that monitor progress toward donor and dollar goals.

Recruiting and Soliciting:

Manages a signature reunion committee.

Solicits alumni for annual gift.

General Responsibilities:
Performs other duties as assigned to assist the Annual Giving department and College Advancement division in meeting their goals

Participates in major Advancement events including Alumni Leadership Conference and Reunion weekends

Actively contributes to shared team goals and positive work culture

Qualifcation
Education:

Bachelor’s degree required

Knowledge, Skills and Abilities:
Fundamental understanding of relational database systems, platforms, and reporting tools and how they interact

Keen understanding of digital fundraising and engagement platforms

Marketing and web data analysis (email marketing reports and Google analytics or similar tools)

Strong oral and written communications skills

Strong proficiency in MS Office suite of applications

Strong organizational skills and ability to manage multiple tasks and projects.

Must be detail-oriented

Evening and weekend work required

Some travel required

Ability to handle confidential materials with tact and discretion

Valid driver’s license

Understanding of non-profit fundraising preferable

Experience:
2-4 years of experience in communications/marketing, preferably in a higher education setting

Physical Demands:


Offers of employment are contingent on completion of a background check. Information on our background check policy can be found here: http://go.middlebury.edu/backgroundchecks

To apply, visit https://middlebury.peopleadmin.com/postings/20011





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Organization

Middlebury is one of the country's top liberal arts colleges. It offers its students a broad curriculum embracing the arts, humanities, literature, foreign languages, social sciences, and natural sciences. Middlebury is an institution with a long-standing international focus, a place where education reflects a sense of looking outward, and a realization that the traditional insularity of the United States is something of the past. We seek to bring to Middlebury those who wish not only to learn about themselves and their own traditions, but also to see beyond the bounds of class, culture, region, or nation. Indeed, the central purpose of a Middlebury education is precisely to transcend oneself and one's own concerns. This transcendence may come for some through the study of other cultures; for some through the study of the environment; for others it will come through inquiry into such fields as physics or philosophy, mathematics or music.

Middlebury's undergraduate college is enriched by its other programs. Every summer, the main campus in Vermont is transformed into an institution single-mindedly devoted to the study of nine foreign languages and cultures, and the use of English is virtually banned for the participants, among whom are many Middlebury undergraduates. In the Green Mountains lies Middlebury's Bread Loaf campus, where for six weeks each summer the Bread Loaf School of English is in session. This is followed by the Bread Loaf Writers' Conference, which brings together 200 authors and aspiring authors for 11 days of intensive exchange about the art of writing. The Bread Loaf School of English is in session each summer not only in Middlebury but also at Lincoln College, Oxford, in the United Kingdom; at St. John's College in Santa Fe, New Mexico; and at the University of North Carolina at Asheville.

There is also an overseas dimension to Middlebury College. The C.V. Starr-Middlebury Schools Abroad are located in Belo Horizonte, Berlin, Bordeaux, Buenos Aires, Concepción, Córdoba, Ferrara, Florence, Getafe, Guadalajara, Hangzhou, Irkutsk, La Serena, Logroño, Madrid, Mainz, Montevideo, Moscow, Niterói, Paris, Poitiers, Santiago, Temuco, Tucumán, Valdivia, Valparaíso, Xalapa, and Yaroslavl. These schools enroll more than 300 undergraduate and graduate students who seek to further their foreign language skills and immerse themselves as fully as possible in the host culture through academic study as well as direct experience.

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