Director Annual Giving

Job description

Posting Details

Position Information

Position Number014069Functional TitleDirector Annual GivingPosition TypeAdministration - StaffPosition EclassE2 - SAAO II 12 Month Leave EarningUniversity Information

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit

University Advancement staff members are dedicated to developing and maintaining strong and lasting connections to the university. How one perceives, interacts with and supports UNCG forms the basis of all that we do. Whether we’re engaging alumni, friends, community members or corporate partners (and in many cases, even current students), we share a collective responsibility and passion for cultivating a wide variety of partnerships and experiences across the university, our community and beyond.

A number of professionally diverse units with specific charges come together to comprise University Advancement and support our shared mission.

Mission Statement:
The Division of University Advancement builds and nurtures relationships with loyalty and integrity to promote UNCG’s mission, foster communication and secure philanthropic support.

We are responsible for:
-Building pride and tradition among alumni, faculty, staff, students, families and community members
-Developing life long relationships
-Building advocacy
-Branding and awareness
-Securing private and public financial support

Our division includes: Our division includes: Advancement Communications, Advancement Operations, Alumni Engagement, Development, Donor Relations, Event Planning, Gift Planning, Prospect Management & Research and the Vice Chancellor’s office.

Position Summary

The Director of Annual Giving serves as UNCG’s Annual Giving program primary leader and develops and implements a range of effective solicitation strategies, with particular attention to increased alumni giving. This position will develop comprehensive strategies to maximize individual donor gifts and is responsible for increasing the number and size of gifts from alumni, faculty, staff, and other supporters of the University. This is an EHRA position that reports to the Senior Director of Advancement Communications.

Minimum Qualifications

Bachelor’s Degree with five (5) or more years of direct fundraising and management experience, preferably within an educational institution.

Additional Required Certifications, Licensures, and CertificatesPreferred Qualifications

Seven (7) or more years of direct fundraising and management experience, including annual giving program experience over multiple years, preferably within an educational institution.

Must be energetic, creative, resourceful, and demonstrate initiative in seeking increased contributions.

Excellent communication skills with demonstrated ability to engage prospective donors in-person and in writing through articulate, compelling, and well-reasoned proposals.

Experience working in a college environment with alumni and parent constituencies a plus.

Exceptional organizational skills, with the ability to work on deadline and manage multiple assignments at once.

Strong analytical and budgeting skills.

Outstanding leadership, interpersonal, and mentoring skills, including the ability to work well with staff, faculty, and volunteers.

A proven record of working independently and as part of a team, demonstrating flexibility and ability to compromise to achieve goals in tandem with project.

Supervisory experience preferred.

PC proficiency (MS Office Suite in Windows environment); Word and Excel required.

Experience with Banner, preferred.

Special Instructions to Applicants

Applicants are required to upload the following documents with their electronic application:

  • Resume
  • Cover Letter
  • List of References

Applicants are required to upload a list of references of at least three (3) professional references that includes:

  • Name
  • Company Name
  • Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references will need to be a current or previous supervisor.
  • Email Address
  • Contact Phone Number

Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment RangeCommensurate with education and experience.Org #-DepartmentAnnual Fund - 34401Job Open Date04/02/2019For Best Consideration Date09/23/2019Job Close DateOpen Until FilledYesFTE1.000Type of AppointmentPermanentIf time-limited, please specify end date for appointment.Number of Months per Year12FLSAExemptKey Responsibilities

Key Responsibilities

Percentage Of Time45%Key Responsibility

Leadership of Annual Giving Team

Essential Tasks

Oversees assistant director, call center manager, digital philanthropy specialist and other team members as added.

Sets goals for annual giving team, as approved by Senior Director of Advancement Communications, and meets regularly with team members to assess and adjust performance.

Sets and oversees weekly duties and tasks for the Annual Giving team based on approved strategic plan and ongoing needs.

Supervises and participates in the execution of all approved annual giving plans and strategies, including direct mail, email solicitations, giving days, digital vehicles, and telefund.

Key Responsibilities

Percentage Of Time35%Key Responsibility

Strategic Planning, Execution and Analysis

Essential Tasks

Creates a comprehensive Annual Giving strategic plan with the goal of expanding and improving annual giving, acquiring new alumni donors and increasing retention rates. This includes integrating targeted strategies to increase fundraising success through direct mail, email solicitations, online giving day, telefund and segmented marketing, and identifying and driving use of innovative technology and digital tools.

Develops Annual Giving goals for all constituent groups and sets long-term benchmarks for success.

In collaboration with donor relations, works to ensure effective cultivation, solicitation, and stewardship for all annual giving individuals.

In collaboration with Advancement Operations, creates reports that measure the effectiveness and progress of the Annual Giving program and provides these reports to department leadership.

Key Responsibilities

Percentage Of Time15%Key Responsibility


Essential Tasks

In collaboration with the Senior Director of Advancement Communications, develops, deploys and adjusts as necessary the marketing and communications strategy for the Annual Giving program.

Creates and implements timely and effective acknowledgement processes for annual donors.

Ensures written materials are accurate, articulate, targeted, and well-reasoned.

Serves as the project leader with external vendors to produce Annual Giving pieces.

Key Responsibilities

Percentage Of Time5%Key Responsibility

Other Duties

Essential Tasks

Supports the maintenance of database and hard files for individual donors and prospects with call reports and relevant research data.

Works in partnership with gift processing staff to ensure that gifts are coded correctly and donors are appropriately stewarded.

Attends Advancement and other UNCG events as appropriate, to establish rapport with donors and prospects.

Performs other essential duties and tasks specific to the position.

ADA Checklist

ADA Checklist

R for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).

Physical EffortReading - F, Writing - F, Vision-Preparing/Analyzing figures - F, Vision-Visual inspection - F, Hearing - F, Talking - FWork EnvironmentInside - F, Outside - OApplicant DocumentsRequired Documents
  1. Resume/CV
  2. Cover Letter
  3. List of References
Optional Documents
    Supplemental Questions

    Required fields are indicated with an asterisk (*).

    1. * Please indicate how you learned of this vacant position for which you are applying:
      • CAA
      • NCAA Arts
      • ICFAD
      • SECCAC
      • Arts Council of the African Studies Association
      • Professional Job Board
      • InsideHigherEd
      • Social Media
      • Networking
      • UNCGjobsearch website
      • Other
    2. If you selected "Other", please provide the name of the resource here.

      (Open Ended Question)




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    Job No:
    Posted: 9/22/2019
    Application Due: 11/21/2019
    Work Type: