Digital Communications Specialist - Georgetown College

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Georgetown College is committed to the Jesuit traditions of an integrated education and of productive research in the liberal arts, including fine arts, humanities, languages, sciences, and social sciences. The Georgetown College experience is marked by intellectual vitality, a global outlook, and dedication to service. Georgetown College is actively recruiting a Digital Communications Specialist.

Reporting to the Director of Communications, the Digital Communications Specialist is charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content. Specifically, the role will primarily support the college's storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, Web, multimedia and other emerging communication platforms. This position ensures collaboration and communication with other College and University departments, coordinates and collaborates with other Communications Specialists on tasks to ensure satisfactory and timely completion of promoting news and events. With the goal of building brand awareness and driving engagement, this person leverages high-quality content and reports on metrics.

Other main responsibilities for the Digital Communications Specialist include but are not limited to:

Social Media

• Plan, monitor, strengthen, and maintain presence on College channels through management of organic posting, scheduling, and engagement for accounts such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Proactively lead social media content planning for the College, including content creation, asset development, and copy/messaging; seek and lead new opportunities for the College social media.
• Manage, support, and grow the College social communities: Prospective Students, Current Students, Alumni, Faculty, and Staff; Support social media needs of internal departments and programs as needed.
• Review and analyze data across platforms; use performance metrics to formulate strategies that build awareness and increase engagement.
• Serve as the College representative on the University-wide Social Media Working Group.
• Coordinate student intern to help with generating content, covering events, and providing a student perspective in the College's social channels.

Digital Communications and Marketing

• Act as the Editor and Producer of the weekly College newsletter, The Monday Memo, working with other departments and programs to promote College events and news.
• Design and deploy other emails to current students, prospective students, faculty, staff, and university stakeholders utilizing the College Mailchimp account and other digital means as they develop (GU360), work with clients requesting assistance, track engagement results, and report findings.
• Design, aggregate, and deploy digital screen ads for the College's digital signage system.
• Assist in updating College webpages, creating content that is SEO friendly and accessible, assisting the director with content strategy.
• Work on special projects as needed, including but not limited to, support major events, cover College events on some nights and weekends, such as the May commencement ceremonies.

Requirements:

• Bachelor's Degree
• 3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
• Experience in drafting ad copy and sponsored content
• Experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the College student demographic
• Ability to simultaneously handle multiple projects in busy office environment
• Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
• Proficiency in Google Analytics and knowledge of social media management apps/software
• Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred
• Wordpress experience, Four Winds Interactive Content Management experience, and MailChimp experience helpful
• Higher education experience strongly preferred

With your application, please upload the following (preferably in a single PDF):

• Cover Letter
• Resume

• Hiring salary (annual): approx. $50,000.00

Current Georgetown Employees:
If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Benefits:
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.


To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Main-Campus/Digital-Communications-Specialist---Georgetown-College_JR07655





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