The Content Development Manager will develop, manage and influence content of high-level recruitment, engagement and reputation-building messaging on behalf of the University. Working independently or in collaboration with individuals responsible for content management in colleges and functions, h/she will ensure that content adheres to strategy and brand messaging. The Content Development Manager will craft sound content strategy that reflects a consistent style, voice and tone, and is aligned with the University’s brand.

The Content Development Manager will work collaboratively with University leaders (marketing and communications directors; deans; etc.) to design content strategy and serve as a resource for other content creators within the UToledo community.

This role requires broad knowledge and skills in content development for all channels, including but not limited to print, web, social media and video, as well as knowledge of search engine optimization, marketing, brand and project management.

Qualification/Knowledge, Skills, & Abilities

Education/Experience:

• Bachelor's degree in journalism, English, creative writing, marketing or related field.
• 3-5 years of work experience in writing and editing content to brand standards.
• Proficiency in Microsoft Office and the willingness to explore new tools.

Communication and other skills:

• Flexibility to think strategically and generate ideas for content that includes all forms of media, including written copy, videos, photography, graphics, etc.
• Knowledge of search engine optimization and brand messaging.
• Strong writing, storytelling, editing and proofreading skills, including knowledge of and ability to adhere to Associated Press and University style guidelines.
• A combination of strong conceptual thinking and strategic skills with an ability to understand customer needs, motivations and behaviors and translate them into focused content that achieves university goals.
• Excellent verbal and written communication skills.
• Attention to detail and ability to manage and prioritize multiple projects simultaneously.
• Ability to think long-term and short-term; to manage regular content updates, as well as develop long-term messaging strategies.
• Resourceful self-starter who can work independently and translate feedback and direction into successful solutions in a timely manner.
• A high degree of professionalism and strong work ethic coupled with a sense of responsibility, ability to manage sensitive information and integrity.
• Ability to work under minimal supervision, tight time constraints and periodic high-volume circumstances.
• Excellent interpersonal and communication skills – verbal and written; can interact with all levels of an organization