Senior Communications Manager/S

Job description

Senior Communications Manager/S

Job no: 609084
Work type: Support Staff
Pay Grade: 15
Major Administrative Unit / College: Asc Prv Teaching Learning And Technology
Department: Hub Innov In Learning And Technology 40001001
Salary: Salary Commensurate with Experience
Location: East Lansing
Categories: Full Time (90-100%), Professional Supervisory- APSA, Administrative/Business/Professional, PR/Media/Graphics/Comm/Fund Raising, Union
Position Summary

The Senior Communications Manager for the Provost Office Communications Team develops, coordinates and executes marketing communications plans, initiatives and strategies to inform, educate, engage and inspire action among MSU faculty, staff and students as well as external audiences when appropriate. Leads a cross-functional team of marketing and communications professionals supporting the strategic marketing communications needs of six Office of the Provost units: Academic Advancement Network, Graduate School, Hub for Innovation in Learning and Technology, Office of the Associate Provost for Undergraduate Education, Office for Inclusion and Intercultural Initiatives and the WorkLife Office. Works with unit leaders and their teams to identify and understand goals, allocate resources and establish priorities to deliver successful marketing communications solutions. Represents and supports provosts office and its leaders by participating in strategic planning, aligning internal marketing communications strategies to support goals and objectives of larger institutional initiatives, providing limited/occasional executive communications support and representing the provost’s office as a communications specialist in university-level meetings.

This position reports administratively and functionally to the Provost with a dotted line to University Communications for the purposes of collaboration and alignment with regard to institutional-level activities.

Duties and Responsibilities

Leads a cross-functional team of marketing and communications professionals supporting the strategic marketing communications needs of six Office of the Provost units; allocates resources and manages day-to-day prioritization and flow of work to meet needs and accomplish priorities.

  • Works with unit leaders and their teams to identify and understand goals and establish priorities to deliver successful marketing communications solutions.
  • Develops, coordinates and executes marketing communications plans, initiatives, strategies and activities to inform, educate, engage and inspire action among MSU faculty, staff and students as well as external audiences when appropriate.
  • Manages execution of multi-channel marketing and communications plans including vendor and freelancer relationships, production management for communications and technical functions and coordination of asset placement.
  • Oversees development and implementation of high quality communications products including websites, annual reports, promotional emails, digital ads, social media content, podcasts, videos, and press releases, and various types of digital content for unit and university outlets (i.e., unit newsletters, MSUToday)
  • Develops content strategy and content development plan for clients in alignment with goals and with marketing and communications plans; oversees content development for clients working with writers, editors, Web specialists, and other creative team members.
  • Displays strong digital competency and data literacy in order to establish appropriate metrics, report on analytics and inform decision making.
  • Oversee team development of local media contacts and coordinate with University Communications to discuss stories, events, or initiatives to promote to off-campus audiences.
  • Answers public requests and directs media inquiries to appropriate unit subject matter experts.
  • Plans, designs, and conducts appropriate primary and secondary research, including appropriate internal stakeholder engagement to gather feedback and generate buy-in

Represents and supports provost's office and its leaders:

  • Represents the provost’s office as a communications specialist in discussions of various issues and institutional initiatives, including student success and diversity, equity and inclusion.
  • Participating in strategic planning and helps align internal marketing communications strategies with institutional goals and objectives for key university initiatives, such as student success and diversity, equity and inclusion
  • Represents the provost’s office as a communications specialist in discussions of various issues and institutional initiatives, including student success and diversity, equity and inclusion.
  • Provides occasional executive communications support to leadership of supported provost office units, including assistance preparing speeches, talking points, position papers, guest editorials, articles, letters and other items that communicate and advance the unit and university in alignment with vision, mission, and strategic initiatives.
  • Works with University Communications to cultivate communication opportunities for executive leadership and subject matter experts related to unit and university initiatives.

Advances MSU communications initiatives; coordinates and collaborates with University Communications and other central units to support university and unit priorities:

  • Coordinates institutional messages across units in the Provost’s Office and in close collaboration with University Communications, Human Resources, and the Registrar’s Office.
  • Assists in leading, developing and socializing collaborative, university-level marketing communications initiatives.
  • Supports external communications strategies and activities for provost-driven initiatives and projects with potential to help advance MSU reputation.

Communications/Interpersonal Relationships

Interacts with:

  • Executive leadership and senior administrators – in order to identify, understand and articulate strategic direction for major initiatives and projects, set priorities, suggest initiatives, and determine resource needs and allocations related to marketing and media communication projects.
  • Administrators/faculty/staff – in order to develop strategic direction, provide communications and marketing consultation at the project level, and to determine priorities and initiate communication efforts consistent with those priorities.
  • Students – in order to conduct focus groups, gather feedback, produce storytelling content reflective of the MSU student experience, and facilitate engagement on student-facing initiatives

Responsibility for the work of others:

  • Staff – in order to discuss stories and initiatives, determine priorities, make assignments, and partner on and coordinate implementation of strategies and projects.
  • Student assistants – in order to provide direction and oversee work.
  • May provide second-level supervision over regular employees.

Responsibility for Health/Safety of Others:

  • No assigned responsibility

Impact on Programs/Services/Operations:

Michigan State University faculty, staff, and students are involved in activities that, if publicized to constituents, can enhance the public image and build the reputation of the University. Implementation of a strategic communications plan regarding stories that enhance the image, reputation, and brand of the University is critical to accomplishing these goals.

Work Environment:

Standard office environment. The job requires very little physical effort.

Unit Specific Education/Experience/Skills

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in English, professional writing, journalism, public relations, marketing, telecommunications or communications, business administration, or a related field; five to eight years of related and progressively more responsible or expansive work experience directing internal communications in a large organization, or in a field which corresponds to the particular department of employment; or an equivalent combination of education and experience.

Desired Qualifications

Higher education or non-profit organization experience strongly preferred. Candidate needs to have a solid understanding of academic structure and governance. Experience identifying audience needs, increasing engagement with internal stakeholders, and successfully implementing and measuring effectiveness of communications and marketing in a highly decentralized environment.

Required Application Materials

Cover letter, resume and two writing samples required.

Work Hours

STANDARD 8-5

Bidding eligibility ends on 9/24/2019 at 11:55 PM

Advertised: Sep 18, 2019 Eastern Daylight Time
Applications close: Oct 8, 2019 Eastern Daylight Time

 

 

 

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Job No:
Posted: 9/19/2019
Application Due: 10/8/2019
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