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Assistant Director of Marketing and Recruitment

Employer
University of Massachusetts Dartmouth
Location
North Dartmouth, MA

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Human Resources & Employee Development
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Assistant Director of Marketing and Recruitment

Job no: 502036
Work type: Staff Full Time
Categories: Administrative & Office Support

UNIVERSITY OF MASSACHUSETTS DARTMOUTH

Assistant Director of Marketing and Recruitment, Office of Graduate Studies and Admissions

Full-time, Benefited Position

General Summary of Position: The Assistant Director will manage various functional and technical operations related to the marketing of all graduate programs and the recruitment of graduate students. Recruit students for all UMass Dartmouth graduate degree and certificate programs, working with other relevant offices and personnel as appropriate, to achieve enrollment goals. The Graduate Admissions Office is a busy, service-oriented office that markets graduate programs, recruits prospective students, processes graduate applications, and manages the admissions process.

Follow the University’s best practices to build and/or support student academic success and retention, and assist in meeting strategic objectives for persistence and timely graduation of all the student population.

EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES:

  • Collaborate with faculty and staff to assemble and distribute regularly updated information (e.g. fact sheets, brochures) pertaining to graduate programs and application procedures.
  • Manage the development and implementation of the Office of Graduate Studies & Admissions web site as a primary source of information pertaining to graduate programs and as a means for prospective students to submit applications and maintain and enhance communication between UMass Dartmouth and prospective students.
  • Provide various student-centered services to enhance enrollment and retention of graduate students including but not limited to counseling international students on visa/immigration and cultural issues in conjunction with the International Student and Scholar Center, coordinating housing opportunities for students, etc.
  • Develop and implement effective recruitment strategies (e.g., purchasing of GRE and GMAT search lists, participating in recruitment fairs, developing annual recruitment calendar).
  • Develop and implement plans for use of social media such as Twitter and Instagram to promote graduate programs.
  • Develop and implement effective messages using the University’s Customer Relationship Management (CRM) system.
  • Promote graduate programs through on-campus workshops and graduate fairs, and collaborate with relevant others (e.g., Career Center) to do so.
  • Perform administrative functions pertaining to graduate recruitment and admissions including but not limited to monitoring students’ applications for completeness and timeliness; following up on missing requirements; entering information into databases, analyzing data and producing reports; coordinating with academic and administrative departments; tracking, monitoring and following up with GPD’s on outstanding applications that are awaiting decision.
  • Participate in the review and evaluation of application materials including the assessment of transcripts and standardized test scores to help make admissions decisions.
  • Coordinate communication among applicant, administrative department and academic departments.
  • Perform other functions related to marketing of graduate programs and recruitment of graduate students.

    • MINIMUM QUALIFICATIONS (REQUIRED):

    EDUCATION: Baccalaureate degree

    EXPERIENCE: Demonstrated experience (at least three (3) years) in higher education, admissions, student services or other related administrative office.

    OTHER: Must be willing to travel during some periods of the year (may have to use own automobile).

    KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

    • Excellent written & oral communication skills, and ability to exercise judgment in working with students, faculty, & staff

    • Knowledgeable about current admission practices

    • Strong skills in maintenance and use of procedural systems, communication systems, and information systems

    • Ability to work independently under general guidance

    • Ability to use computing software packages including word processing, spread sheets and databases and to work with a comprehensive student information system and to produce analyses and reports

    PREFERRED QUALIFICATIONS:

    • Experience in admissions including recruiting activities, publications, and communications
    • Experience in using the PeopleSoft student information system and Document Imaging
    • Familiarity with graduate student programming and requirements
    • Familiarity with international student programming and requirements

    ADDITIONAL CONSIDERATIONS:

    DIVISION: Academic Affairs

    DEPARTMENT: Graduate Studies

    BARGAINING UNIT STATUS: ESU, Cat. 13

    EEO STATUS: 31

    JOB CODE: 0230

    FLSA STATUS: Exempt

    REPORTS TO: Director of Graduate Studies & Admissions

    SUPERVISES: May supervise clerical and/or student employees

    SALARY:https://www.umassd.edu/hr/policies-and-laws/cba-salary-ranges/

    SPECIAL INSTRUCTIONS TO APPLICANTS:

    Applicants must be authorized for employment in the U.S. on a full-time basis. Employment-based visa sponsorship not available.

    To apply, please submit a letter of interest, current resume and the contact information for three professional references.

    The deadline for internal applicants to apply is September 18, 2019.

    The review of applications will begin September 19, 2019 and continue until the position is filled.

    Advertised: 05 Sep 2019 Eastern Daylight Time
    Applications close:

    Organization

    Located on the Massachusetts south coast, only a short drive from Cape Cod, Providence and Boston, the University of Massachusetts Dartmouth has been ranked among the top northern public universities by U.S. News and World Report. The quality of life on the south coast of Massachusetts is rich with cultural attractions, beautifully preserved and restored historic districts, museums, live theatre and an excellent educational system. Recreational opportunities include boating, beaches, rivers, golf courses, camping grounds, beautiful state parks, waterfront parks and a new zoo.

    UMass Dartmouth offers a broad range of baccalaureate and graduate degrees vital to the economic, social and cultural wellbeing of the region. It has an enrollment of over 9,200 students in over 40 undergraduate and 36 graduate programs (including 11 at the Ph.D. level) offered by the College of Arts and Sciences, the Charlton College of Business, the College of Engineering, the College of Nursing, the College of Visual and Performing Arts and the School for Marine Science and Technology. The main campus was designed by the eminent architect Paul Rudolf and is located on 710 acres in North Dartmouth. Other university sites include theCenter for Marine Science and Technology on the waterfront in New Bedford, the Advanced Technology and Manufacturing Center in Fall River and the Star Store Center for the Arts in New Bedford. 

    While retaining its commitment to excellence in undergraduate education, UMass Dartmouth has increased dramatically its research and outreach activities during the past ten years. R&D spending has increased in the last five years from $20.1 million to $25.6 million and the university has established centers in Policy Studies, Portuguese Studies & Culture, Business Research, Marine Science &Technology and Indic Studies to significantly expand its research and public service activities in ways that meet regional needs but have global impact.

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