Marketing Coordinator for School of Engineering and Computer Science
- Employer
- University of the Pacific
- Location
- Stockton
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Work performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.
Position End DateOpen Date09/04/2019Close DateOpen Until FilledYesSpecial Instructions to ApplicantsFor first consideration please apply before September 25, 2019.
Position Summary Information Primary PurposeUnder the direction of the Marketing Director for the Office of Marketing and Communications and the Dean of School of Engineering and Computer Science (SOECS), the Marketing Coordinator is responsible for developing, coordinating and implementing communications and marketing programs to support the School’s student recruitment and retention efforts, alumni and donor engagement, and fundraising, while highlighting the accomplishments of faculty and staff to increase visibility of SOECS as part of Pacific’s outstanding academic offerings.
Essential FunctionsAs part of and in alignment with university-wide marketing and branding, the coordinator is embedded in the School of Engineering & Computer Science and is responsible for:
1. Working with the Marketing Director and Dean to create a comprehensive communications and marketing plan for SOECS to increase undergraduate and graduate enrollment, alumni engagement and fundraising; ensures SOECS plans are aligned with university’s marketing and branding strategies.
2. Collaborates with the Dean and Dean’s designee, senior leaders, faculty and staff to execute the university’s and SOECS’s marketing plan, which can include, but is not limited to:
• SOECS Internal communications such as newsletter, blog, dean’s communication, intranet pages, videos, letters, faculty and staff accomplishments and recognitions, speeches and remarks.
• External communications such as social media, web pages, blog, videos, testimonials, magazine, newsletter, brochures, postcards and other print and digital collateral, and special events, including university calendar, updating/creating dean’s speeches and power point presentations.
• New program launches: required marketing for start-up phase and long-term retention to include assisting with webinars, creating collateral, placing ads, assisting with digital marketing campaigns.
• Helps organize and attends events, takes photos, posts photos on social media and web pages.
• Orders/manages SOECS marketing promotional items inventory.
• Maintain/manage/prepare information for use on video display monitors throughout SOECS.
• Maintain communication mail and email lists for message distribution via regular mail and email.
3. Works with SOECS dean and/or dean’s designee to prioritize daily work and keeps manager (Marketing Director) informed; attends weekly meeting with Office of Marketing and Communications Marketing Director to review work plan and progress and to ensure communications and messaging are consistent with the university’s brand.
4. Oversees SOECS website and social media channels ensuring they are aligned with university’s brand and guidelines for content and design; follows university guidelines for maintaining and updating messaging, content, design, photography/videography and following ADA accessibility guidelines, and uses analytics to track usage and usability for the purpose of highlighting SOECS events and accomplishments.
5. Develops metrics and uses analytics and other measurement tools to track marketing progress; reports outcomes quarterly and refines/adjusts plan as needed.
6. In collaboration with the Marketing Director, Marketing and Communications staff, and SOECS budget manager recommends contracts with videographers, video producers, freelance writers, photographers and other creative professionals from Office of Marketing and Communications approved list of freelancers.
7. Shares and coordinates marketing plans with other units to leverage and share print and digital assets including content, photos, videos, faculty and staff experts and media opportunities. Cross promotes social media and website content.
8. Stays abreast of best practices in digital and social media, design, writing and multimedia content with peers, aspirants and other public and private universities, non-profits, organizations, and businesses.
9. Participates in marketing and SOECS meetings as requested by supervisor.
Minimum Qualifications• Bachelor’s degree and/or equivalent combination of education or experience.
• Experience using social media channels (such as Twitter, Facebook, Snapchat, LinkedIn, YouTube) and developing content, videos and photos for social media.
• Experience in developing marketing communication plans with measurable outcomes.
• Demonstrated expertise in the production of web content, videos, photography and other promotional materials, including experience working with a Content Management System.
• Strong technical skills and familiarity with Adobe and Microsoft environments including InDesign, PhotoShop and Illustrator, as well as experience with Word Press.
• Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
• Two (2) years of experience in marketing-communications.
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel:
Work is primarily performed in a standard office environment. Work performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.
Applicants who are selected as final possible candidates must pass a criminal background check.
AA/EEO Policy StatementUniversity of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.
Posting Specific QuestionsRequired fields are indicated with an asterisk (*).
- * Do you have a Bachelor’s degree and/or equivalent combination of education or experience?
- Yes
- No
- * Do you have experience using social media channels (such as Twitter, Facebook, Snapchat, LinkedIn, YouTube) and developing content, videos and photos for social media?
- Yes
- No
- * How did you first learn about this employment opportunity?
- University of the Pacific Website
- Asianlife.com
- Blackperspective.com
- CentralValleyJobs.com
- Craigslist
- Dice.com
- Higheredjobs.com
- Hispanic-Jobs.com
- Indeed.com
- Insidehighered.com
- Lgbtconnect.com
- Metrochamber.org
- Monster.com
- Thelaa.org
- SimplyHired.com
- Workplacediversity.com
- Association of American Colleges and Universities (AAC&U)
- Chronicle of HIgher Education
- Diverse Issues in Higher Education
- EDUCAUSE
- Higher Education Recruitment Consortium (HERC)
- Higher Education Recruitment Consortium - Northern California (NorCal HERC)
- Modesto Bee
- Pacific Employee
- Personal Referral
- Professional or Association Listserv
- Publication or website from a professional organization
- Sacramento Bee
- San Francisco Chronicle
- Stockton Record
- Agency Referral
- Other Online Job Board
- Resume
- Cover Letter/Letter of Application
- Other Document
Organization
Since its founding in 1851 as California’s first chartered university, University of the Pacific has been transforming the lives of students, enhancing the vitality of its surrounding communities and bringing a pioneering spirit to how we educate and serve.
Pacific is recognized for high-quality academic programs, dedicated faculty mentors and excellent professional preparation built on a strong liberal arts foundation. The university is consistently ranked among the top national universities by U.S. News and World Report and Princeton Review.
University of the Pacific is a dynamic three-city university with campuses in Stockton, Sacramento and San Francisco. With a presence in these three very different and uniquely California cities, Pacific enjoys a truly distinctive footprint in California and the West.
Sacramento
Pacific’s beautiful, tree-lined campus in Sacramento provides a focused learning environment with ties to the power and influence of one of the nation’s most influential capital cities. Complementing the legal studies offered at the McGeorge School of Law, new academic offerings are helping address critical issues at the intersection of law, policy, business and health.
San Francisco
Pacific’s high-tech San Francisco campus is strategically situated the heart of one of the world’s most exciting cities. It is home to one of the premier dental schools in the nation, the Arthur A. Dugoni School of Dentistry, as well as high-quality programs in health, technology, and arts and culture.
Stockton
Pacific’s Stockton campus in the heart of the California Delta country is renowned for its idyllic beauty, breadth of outstanding academic programs, vibrant and supportive campus life, and close, dedicated teaching relationships with students. Serving more than 5,000 students, the campus is home to the liberal arts College of the Pacific, a conservatory of music, and schools of business, education, engineering, international studies, and pharmacy and health sciences.
Beyond Our Gates
Pacific students, faculty, and staff are passionate about enriching their communities and serving those in need. Under faculty guidance, students provide dental care and health services and information to the underserved, legal clinics for those in need, and literacy and educational enrichment programs for local schoolchildren. Students, faculty and staff contribute tens of thousands of hours of volunteer service each year. The Center for Professional and Continuing Education offers degree completion, continuing education, workforce training and lifelong learning programs. Pacific centers and institutes work toward solutions to local and regional issues through community partnerships, education and research.
The Pacific Tigers compete in NCAA Division I athletics primarily as a member of the West Coast Conference. Fielding seven men’s teams and eleven women’s teams, the Pacific Tigers continue to add individual and team successes to an already outstanding performance record, including more than 30 conference championships and more than 60 NCAA tournament appearances.
Pacific offers more than 80 programs of study leading to undergraduate, graduate and professional degrees, as well as accelerated programs in business, education, law, engineering and the health sciences. Total enrollment at all three campuses is more than 6,000 students.
With a focus on teaching, close faculty-student interaction, academic excellence and real-world learning, Pacific prepares individuals for lifelong personal and professional success.
Learn more at Pacific.edu.
Diversity Profile
The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention. We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.
The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention.
We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.
We are committed to all members of the Pacific community becoming competent and ethical citizen leaders able to interact effectively and ethically in an increasingly multicultural society and global economy. This transformative process is accomplished through our distinctive integration of liberal arts and professional education promoting innovation, open discourse and dialogue, leadership development, experiential learning and self-reflection.
Multicultural Affairs is dedicated to the creation and sustainability of a culturally inclusive community across and within the boundaries of culture, sexual orientation, gender, and other social identities. In service to and in partnership with students, faculty, staff, alumni, and other friends, Multicultural Affairs offers programs, services, and sponsorships such as cultural heritage month observances, diversity leadership retreats, and intercultural trainings that meet the educational and cultural needs of all members of the Pacific community.
- Website
- http://www.pacific.edu/
- Telephone
- 209.946.2011
- Location
-
3601 Pacific Avenue
Stockton
CA
95211
US
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert