Vice President of Marketing and Communications (28914)

Job description

Job DetailsLevel SeniorJob Location Mount St. Joseph University - Cincinnati, OHPosition Type Full TimeEducation Level 4 Year DegreeDescription Status: Exempt

Purpose: The VP of Marketing & Communications leads the University's overall marketing and communications efforts with three primary objectives: (1) to drive undergraduate and graduate enrollment; (2) to assist and support the University's fundraising efforts; and (3) to raise the overall brand awareness and prestige of the University.

Duties:

Strategic Oversight and Implementation - Working in conjunction with the University communications team, executive leadership, faculty, and staff to create comprehensive communication and marketing plan for the University. Responsible for creating and overseeing smaller communications and marketing initiatives. Responsible for execution of approved strategy and reporting results to the President’s Cabinet and Provost’s Council.

Project Management - Responsible for working with University partners to create and coordinate holistic communications and marketing campaigns through multiple channels, including print, traditional advertising, digital communications, website, social media, community outreach, earned media, and organic communications. Ensure that campaigns’ objectives are achieved, deadlines are met, and team members are held accountable.

Employee development and leadership - Responsible for making sure each member of the University Marketing & Communications team is continually developing and achieving career objectives as well as individual goals. Meet with team, both individually and collectively, on a regular basis to discuss team objectives, updates, as well as individual progress towards goals. Work with employees as they construct individual development plans that support the team and track progress throughout the year.

Relationship Building and Communication - Develop relationships with executive leadership, deans, faculty, and staff to ensure: (1) awareness of university marketing and communications strategies; (2) progress of communications and marketing initiatives; and (3) effective collaboration across divisional lines to generate new content or create new marketing and/or communications campaigns.

Other duties as assigned.

Primary Contacts: Executive leadership, faculty, students, outside vendors, community influencers, and members of the local and national press.

Supervision Exercised: Lead a team of internal and external marketing and communications professionals.

Supervision Received: Weekly President’s Cabinet meetings. Reports directly to the President of the University.

Qualifications

Education: Bachelor’s Degree required; master’s degree preferred.

Experience: 7-10 years of experience in the communications and marketing profession. Experience leading teams and managing campaigns and projects. Well-versed in managing modern digital marketing and communications campaigns, as well as traditional campaigns.

A demonstrated ability and commitment to diversity, equity, and inclusion.

Specialized Training: N/A

Skills/Attributes

Mission Statement:

On behalf of the Mount Community, the University Marketing and Communication Division operates as a target-audience-centric team that leverages internal and external partnerships to advance the Mount’s narrative across relevant communications channels, leading to increase enrollment, fundraising, and brand awareness. The University Marketing & Communication Division uses the latest technology and data-driven best practices to influence and affect the University’s strategies in an evolving marketplace.

Vision Statement:

As empowered communications experts, we aspire to use the latest technology, innovation, and data-driven best practices to deliver proactive, relevant marketing and communications strategies and tactics. As a creative and collaborative team, we strive to influence and affect strategic initiatives of the University that lead to increased enrollment, fundraising, and brand visibility and awareness.

Collaboration: The Marketing & Communications Vice Presidents must work in a collaborative manner with all members of the University Marketing and Communications team on internal organization, process creation, marketing and communications content, marketing, and communications strategy, and other initiatives.

Relationships: The Marketing & Communications Vice Presidents must develop strong, productive working relationships, both within the University Marketing & Communication division, as well as with University staff, faculty, students, and outside community representatives. Communicate new initiatives and updates to other divisions on behalf of the University Marketing & Communications team.

Partnerships: The Marketing & Communications Vice Presidents must develop solid partnerships with other University divisions, outside vendors, and freelancers. Ensure that cooperative partnerships that are vital to the University’s success are established and maintained.

Integrity: The University Marketing & Communications Vice President must model and demand the highest level of integrity from team members.

Passion: The Marketing & Communications Vice President must be passionate about the work – the University, the mission, the personnel, and the day-to-day activities.

Quality: The Marketing & Communications Vice Presidents must produce and demand of division staff and outside vendors the highest quality of work possible and be able to accept respectful, constructive criticism from team members and other divisions, faculty, staff, and students.

Agility: Given the technological innovation happening within the industry, the Marketing & Communications Vice President must demonstrate the agility, willingness, and ability to change directions quickly and must possess a passion for life-long learning and a willingness to adopt new processes, develop new skills, learn new marketing tactics and etc.

Dependability: The Marketing & Communications Vice President must demonstrate professionalism and dependability for punctuality, reliability, and meeting deadlines.

Customer Service:

  • Exhibit a "customer first" orientation in providing exceptional service in all responsibilities and interactions demonstrating versatility in handling people and situations

  • Adapt willingly and quickly to changing priorities, responsibilities, and students' (or other customers) needs and expectations; anticipate and identify students' (or other customers) needs

  • Demonstrate an ability to facilitate transition and counsel students towards the realization of full educational potential

  • Demonstrated ability to recognize, appreciate and serve culturally diverse populations, special needs, and others

  • Available to rotate through multiple time frames of service operations

Teamwork:

  • Collaborate well with others for a cohesive group

  • Communicate, cooperate and collaborate well with others to achieve common office, department or University goals

  • Willingly assists in various responsibilities as appropriate within the department and other areas of the university as appropriate as required during high service demand times

Communication:

  • Develop and nurture an effective, productive and respectful rapport and working relationship with students, faculty and staff co-workers, and various campus and community constituencies maintaining an appropriate level of professionalism

  • Demonstrate strong interpersonal and organizational skills, a sense of humor, flexibility, and creativity

  • Demonstrate strong written, telephone, and electronic (email and internet) communication skills and strengths in public speaking (if applicable)

  • Communicate information clearly and concisely and listen well to others

Attention to Detail:

  • Maintain a high level of accuracy, consistently reviewing work to detect errors, oversights or omissions

Initiative:

  • Take immediate and independent action when necessary assuming initiative for creative problem solving

  • Demonstrate creativity and high energy

  • Accomplish tasks with follow through to completion

Technical:

  • Must possess an aptitude for technological development and its implications for appropriate automation of office; proficient in Microsoft Office

Work Environment, Physical Demands:

  • Multiple service hours; computer data input; multiple concurrent tasks with service interruptions; extensive customer contact; strict confidentiality; detailed work.


To apply, please upload e-note, resume, and contact information with three professional references via Paycom.

A review of resumes will begin immediately and continue until the position is filled.

Please click here to review the University's Non-Discrimination Policy.

Mount St. Joseph University is an Equal Opportunity Employer

 

 

 

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Job No:
Posted: 8/29/2019
Application Due: 11/27/2019
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