Director of Communications and Marketing

Job description



Director of Communications and Marketing
University of California, Los Angeles



Requisition Number: 31056
Salary: $5325 -$10,533 monthly

Position Description:
Reporting to the University Librarian, the Director of Communications and Marketing chief responsibilities focus on enhancing the visibility and reputation of one of the top North American research libraries and communicating with all library constituencies about the library's collections, programs, people, and services. The Director of Communications and Marketing develops and oversees implementation of strategic communications, public engagement, and marketing plans that include models for reaching campus audiences and library constituencies using multi-platform institutional communications that align with the UCLA Library strategic plan and institutional priorities. The plan includes audience definition and analysis, brand management, integrated content development, visual design, media relations, social media, marketing, and public programs development and management.

The Office of Strategic Communications offers services that achieve Library goals in furtherance of UCLA's research, education, and public service mission. The office ensures that all aspects of the UCLA Library's public presentation communicate about and demonstrate the Library's value to UCLA students, faculty, staff, alumni, and donors; scholars from around the world; and members of the public. Its staff members adopt a strategic approach to institutional and unit projects, focusing on fully understanding and analyzing needs; setting concrete, achievable goals; establishing and adhering to budgets; identifying and defining specific audiences; crafting tailored messages; selecting appropriate vehicles; and comprehensively assessing results.

The Office of Strategic Communications has 3 FTE career staff and one student assistant and employs external vendors as needed for specific projects. The office's service portfolio encompasses strategic communications, media relations, writing for all types of public information purposes, social media content and management, development and execution of plans, publications management and production, graphic design, filming and photography coordination, events development and execution, marketing, and brand management.


For full application instructions and position description, please visit: https://hr.mycareer.ucla.edu/applicants/Central?quickFind=77195

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction






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Job No:
Posted: 8/22/2019
Application Due: 8/26/2019
Work Type:
Salary: