AD, Annual Fund Marketing
- Employer
- Pratt Institute
- Location
- Brooklyn, NY
View more
- Administrative Jobs
- Institutional & Business Affairs, Alumni Relations & Development, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Location
Brooklyn, NY
Open Date
May 3, 2019
Deadline
May 22, 2019
Reporting to the Director of Annual Giving, the Associate Director, Annual Fund Marketing is an important member of the Annual Giving team.
The Associate Director, Annual Fund Marketing plans, implements, and manages annual fund solicitations for The Fund for Pratt and oversees direct mail, email and social media strategies and implementation. Works with multiple internal constituents and vendors as direct marketing projects are brought to completion. Projects may include information gathering, creating and copy writing, and project execution, in addition to coordination and oversight of projects, depending on the needs of the office at the time.
Position Duties:
- Develops and implements comprehensive and integrated direct marketing solicitation strategies to secure gifts for The Fund for Pratt.
- Utilizes data and metrics to benchmark efforts, inform strategic and tactical decision-making, and identify broad-based solicitation opportunities.
- Guides and participates in the creation of e-mail and social media content, including working with the Assistant Director, annual Fund & Alumni Relations, to craft effective solicitations for audience engagement, conversion, and stewardship.
- Proactively coordinates with Communications and Marketing on design, messaging, and production of content.
- Ensures communications align with messaging and priorities for Institutional Advancement at Pratt Institute.
- Analyzes and reports ROI and cost-benefit analysis of direct marketing projects.
- Understands database processes for capturing gift, demographic, and other data.
- Submits database query requests for mailing lists to Operations team. Manages data query projects to ensure accuracy of the list. Creates electronic data files of mailing lists for annual giving solicitations and related direct marketing.
- Independently analyzes data related to solicitation result tracking, segment composition, and population performance.
- Performs additional duties, and special projects as required.
Qualifications
Education: Bachelor's degree required.
Experience: Minimum of three to five years' experience in annual funds and direct marketing, preferably in higher education.
Knowledge and Skills:
- Demonstrates a keen understanding of annual fund strategies, constituencies, methods, metrics, and best practices, preferably in higher education. Successful experience creating and executing cultivation and solicitation strategies.
- Deadline-driven with an intense attention to detail. In addition, this individual will be proactive in client and vendor management, anticipating problems that may arise and quickly and independently resolving unforeseen situations along the way.
- Excellent writing, organizational, interpersonal and decision making skills.
- Ability to work both independently and as part of a team and manage multiple complex tasks simultaneously.
- Proficiency in Microsoft Word, Excel, PowerPoint, and Raiser's Edge or similar database system.
- Must have the ability to work occasional nights and weekends.
- An understanding of the important role of diversity, equity and inclusion to institutional advancement.
Application Instructions
Please submit your cover letter and resume. If you are selected for an interview, please be prepared to provide at least 5 References via our on-line reference tool system. At least 2 of your References must be, or have been, your direct managers.
Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion or belief, national or ethnic origin, citizenship, marital or domestic partnership status, sexual orientation, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. Pratt Institute recognizes and values the benefits of a diverse workforce.
PI113000039
Organization
About Pratt Institute
Pratt Institute is a coeducational, private, professional college offering associate, bachelor and master's degree programs in art and design, architecture and library science. The Institute has been educating professionals for productive careers in artistic and technical fields since its founding on its present site in Brooklyn in 1887 by the industrialist and philanthropist Charles Pratt. His revolutionary philosophy of education emphasized applied knowledge and the teaching of specific skills demanded by a growing industrial economy.
The Institute currently occupies 25 tree-filled acres in the landmark Clinton Hill section of Brooklyn-an historic residential district featuring turn-of-the-century brownstones, Victorian mansions and wide tree-canopied boulevards. Midtown Manhattan, the heart of New York City, is a 1/2-hour subway ride away and offers students a wealth of vocational, cultural and recreational opportunities. Pratt is the only college for art and design on the east coast that has a traditional enclosed campus with on-site student housing.
Pratt is one of the largest undergraduate and graduate schools for art, design and architecture in the country and offers a wide range of cross discipline study options, dual degrees and major concentrations. The Institute houses five schools: Architecture, Art and Design, Information and Library Sciences, Liberal Arts and Sciences, and Professional Studies.
The Institute's 25-acre campus contains twenty-four buildings, including landmark Romanesque and Renaissance Revival-style structures, clustered around spacious lawns and tree-canopied plazas. Sixteen buildings contain extensive studio, shop and technical facilities needed to support work in all media-from the traditional to the experimental. Five buildings are student residences. All have computer networking capacities and are Internet accessible. Computer labs, established with the most current equipment and the latest software, are available for instructional purposes and individual project use. Gallery space is extensive and the work of students, alumni, staff and other well-known artists is shown throughout the academic year. Pratt's Library, an historical landmark built in 1896, was the first fully automated academic library in the New York City area. Its art and architecture collection is excellent and contains approximately 208,000 volumes, 500 periodical and newspaper subscriptions, 66,000 slides, 190,000 pictures, 50,000 microforms, and 45,000 governmental documents.
The energy, foresight, money and spirit Charles Pratt gave to his dream remains even today. Here careers are molded, and goals, like those of Charles Pratt, are encouraged. Inscribed on the seal of the Institute is the motto: Be True To Your Work And Your Work Will Be True To You.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert