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Director of Communications/Media Relations

Employer
Baltimore City Community College
Location
Baltimore, MD

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Community College

Job Details

Baltimore City Community CollegeAbout Baltimore City Community College
Founded in 1947, Baltimore City Community College (BCCC) is a comprehensive, urban institution accredited by the Middle States Commission on Higher Education. The College’s campus is located in West Baltimore; the institution also has several satellite locations throughout the city. With its broad range of degree and certificate programs, affordable tuition, and extensive outreach, BCCC offers educational opportunities to the citizens of Baltimore City and throughout the state of Maryland. BCCC serves nearly 14,000* students annually, providing credits that transfer to four-year colleges and universities as well as workforce training leading directly to job placement. The College is proud of the fact that nearly 90** nations are represented within the student body.

* Based on annual unduplicated credit and non-credit headcount for FY 2018.
**Based on fall 2018 credit enrollment.
Requisition Number: 2019-067
Posting Start Date: 7/16/2019
City: Baltimore
State: MD
Minimum Education: Bachelors
Additional Documentation: Transcripts Required (upload as other)
Compensation: Commensurate with Experience
Director of Communications/Media RelationsDescription/Job Summary The Director of Communications is responsible for enhancing Baltimore City Community College’s reputation by executing innovative communications programs to inform internal and external stakeholders of the College’s programs and progress. Facilitates the delivery of consistent and uniform messages in advancing the College through publications, traditional and social media and other communications vehicles. Develops metrics to measure results. Establishes a strong, proactive media relations program on local, state and national levels and fosters excellent working relationships with the media. Manages and coordinates an integrated media response on behalf of the College. Works collaboratively to keep abreast of issues and opportunities and to coordinate media response when appropriate. Responsibilities/DutiesManagement Practices
  • Supervise, motivate and manage one full time employee, student interns and/or volunteers.
  • Develop and lead implementation of the College’s Communications Plan.
  • Develop, execute and manage traditional and social communications strategies and outreach materials, including press conferences, one-on-one meetings with the media and opinion leaders (i.e. elected officials, appointed officials, etc.), news releases, editorial board meetings, placing and writing and/or editing opinion editorials.
  • Cultivate, maintain, enhance and track positive working relationships with targeted online, print and broadcast journalists, editorial writers, columnists and other opinion leaders.
  • Ensure the College protects and promotes its image in a proper, coordinated and consistent manner.
  • Manage the narrative when disseminating news about the College to the community.
  • Gather and disseminate timely information to press, external stakeholders and? BCCC staff.
  • Detect public relations issues as they emerge and address them directly and in a timely manner.
  • Provide high level support to crisis communications team.
  • Support, maintain and develop key relationships with external groups, partner organizations, individual influencers, local communities and other stakeholders.

General Community, Media Relations
  • Develop and implement comprehensive media strategy to maximize free positive media exposure for College programs, faculty, students and achievements.
  • Work with the Marketing Department to coordinate production of print, radio and television advertisements, and on-air promotions.
  • Disseminate facts and information about the College’s activities to the public.
  • Provide all media (print, cable TV, radio, social media, web sites, etc.) with notices of upcoming events, programs, and advertising.
  • Provide routine communication updates and gather input to improve, evaluate, and enhance processes and communications.
  • Work with monitoring service to share daily related news clippings.

Public Relations and Internal Communications
  • Work closely with Vice President and College leadership to identify key stakeholders among community, business, faith-based, legislative and other key groups for targeted outreach efforts.
  • Edit and produce weekly, monthly and quarterly newsletters
  • Identify community needs that coincide strategically with College mission and initiatives to promote synergy through joint outreach activities.
  • Identify external community events and campaigns in which to establish a College presence.
  • Maintain ongoing relationship with public relations counterparts at other Maryland community colleges (including MACC and MCCPRO) and support joint efforts such as the Student Advocacy Day and Big Give activities.
  • Pursue institutional and individual award recognition opportunities for the College, faculty, staff and students.
  • Provide (or supervise staff that provide) written text as requested for college publications including employee newsletters, fact sheets, PSA copy, internal/external calendar items and awards application packets.
  • Proofread and edit text as needed for College and Foundation publications.
  • Write and edit speeches for President.
  • Direct the Implementation of a Speakers Bureau that will position College faculty and staff as experts in a range of subject areas; enhance credibility and authority of College personnel, and expand the visibility of the College.
  • Direct the development of and actively maintain multiple databases of contact information for all targeted constituencies.


Essential Knowledge, Skills and Abilities
  • Excellent written and oral communication skills.
  • Strong working relationship with local media and knowledge of the City of Baltimore preferred.
  • Demonstrated ability to strategically develop, build and achieve long-term and short-term capacity to reach goals and objectives at the functional and organizational level.
  • Demonstrated ability to develop and execute effective strategic action plans while anticipating future consequences and opportunities.
  • Demonstrated skill in approaching sensitive issues with respect, discretion and Confidentiality.
  • Strong interpersonal skills, including the ability to collaborate, influence, motivate, negotiate, communicate, resolve conflicts, and effectively coach employees, managers and executives.
  • Effective leadership skills that energize multi-disciplined work teams to respond to organizational needs in rapidly growing, changing environments.
  • Strong analytical, problem-solving and conceptual skills.
  • Effective presentation skills.
  • Demonstrated ability to practice efficient time management and to prioritize workload.
  • Ability to work effectively while demonstrating creativity, innovation and the ability to think "out-of-the-box" in problem-solving, organizational analysis, and solution generation.
  • Ability to challenge status-quo and implement positive change.
  • Strong editing skills.
Required Qualifications
  • A Bachelor’s degree in marketing, public relations, journalism, English, communications, multimedia or related field from an accredited institution of higher learning.
  • Seven to ten years of experience in communications, public affairs or community relations.
Preferred Qualifications
  • Prior experience juggling multiple responsibilities in a fast paced work environment.
  • Previous experience with higher education sector or in an academic setting.
  • Experience managing or supervising employees.

BCCC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Applicants needing accommodation for any part of the application and/or hiring process should request the accommodation from The Office of Human Resources office by contacting us at HRComplianceCoordina@bccc.edu.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.


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Organization

Working at Baltimore City Community College

Baltimore City Community College (BCCC) is a crossroads of diverse peoples, of learning and work, and the multiplicity of stakeholders we serve: individuals, businesses, government and educational institutions of the community at large.
Our employees enjoy a collegial environment that is both challenging and welcoming. We stay innovative as we strive to be the leader in providing quality education that responds to and meets the needs of a diverse population of learners. Students come here to change their lives through education.

At Baltimore City Community College (BCCC) we meet students where they are through personal attention with the support of dedicated faculty. Each year we educate more than 15,000 students from Baltimore City, the State of Maryland, and the world.

BCCC is a State-sponsored, comprehensive, degree-granting community college with five learning sites in Baltimore City. We offer 29 associate degree programs and 16 certifications in high-demand fields, affordable tuition and flexible classes scheduled to meet students’ needs.

Baltimore City Community College provides quality, affordable, and accessible education meeting the professional and personal goals of a diverse population, changing lives, and building communities.

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