Posting Information

Position Information

Position TypePermanent Staff (SHRA)Is this an internal only recruitment?NoPosition TitlePublic Comm Specialist - JourneyWorking TitleCommunications & Marketing SpecialistPosition Number00059746Vacancy IDP010590Budgeted Hiring Range$48,000 - $60,000Pay Band Information

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Salary Grade Equivalent69/GN10Full-time/Part-time Permanent/Time-LimitedFull-Time PermanentIf time-limited, estimated duration of appointmentHours per week40Work Schedule

Monday – Friday (8 AM – 5 PM). Flexible hours required.

Department Name and NumberFamily Medicine-411601Date First Posted08/13/2019Closing Date08/19/2019Position LocationChapel Hill, NCPosition Posting CategoryPublic Relations/Communications/Marketing Position Summary Information

Department Description

The vision of the Department of Family Medicine is to promote the health of the people of North Carolina and the nation through leadership and innovation in clinical practice, medical education, research, and community service. As an instrument of the State of North Carolina, we are concerned with both current needs and future generations, and have a special commitment to the underserved, mothers and children, the elderly and other populations at risk in a time of rapid changes in the organization of health care. Key elements of this vision include:

• Provision of innovative, comprehensive, high quality and cost effective health care. We aspire for this care to be patient and family oriented, community focused, and evidence-based.

• Development and maintenance of outstanding medical education programs for medical students, residents, fellows and practicing physicians. We aspire to excellence among faculty and learners, and for our teaching to be learner-based, centered on adult learning principles, and fully leveraging information technology.

• Promotion of the discovery and dissemination of knowledge important to clinical practice, teaching and the improvements of the organization of health care. We aspire for our research to answer questions that matter in individual and population primary health care.

• Working in partnership and service to individuals, community organizations and local, state and government agencies to address unmet health needs of the population. We aspire to a leadership role in improving the health of communities we serve, North Carolina, and the nation.

• We envision and support a health care system that embodies compassion, fairness, equality, tolerance, personal responsibility, respect for individuals, and concern for and inclusion of family and community.

Equal Opportunity Employer

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description

The primary purpose of the Communications & Marketing Specialist position is to serve as the manager and lead on all communications, marketing and advertisement, website and social media content, and associated activities on behalf of the Department of Family Medicine. The position is integral in managing and coordinating the departments creative process, brand recognition, continuity of communications and marketing, and managing our social media and web presence. The position is key in aligning these activities amongst various stakeholders, including the departments executive level leadership team, UNC Health Care, UNC Physician’s Network, the Patient Advisory Council (PAC), the School of Medicine, and other outside organizations and agencies. This position may also support the research section of the department, providing project and program support, analyzing data, and assisting with dissemination of research through appropriate communication channels. Key job responsibilities include:

Communications
• Responsible for internal and external communications for the Department of Family Medicine and ensuring organizational communication excellence and continuity of messaging, branding, and reputation
• Research and lead communication and branding initiatives across multiple sections of the department in partnership with executive leadership
• Coordinate and manage the creative process for communications within the department

Marketing and Advertisement
• Responsible for internal and external marketing and advertising strategies for the UNC Department of Family Medicine in partnership with UNC Physicians Network and associated University personnel
• Research and lead marketing and advertising initiatives across multiple sections of the department in partnership with executive leadership
• Coordinate and manager the creative process for marketing and advertisement within the department

Website and Social Media Management
• Manages the Department of Family Medicine’s various website platforms and social media outlets
• Research and lead website and social media initiatives across multiple sections of the department in partnership with executive leadership
• Oversee the design and maintenance of departmental website, social media accounts, and SharePoint site (content creation, maintenance, redesign, information dissemination, and continuity)

Research Section Communications Facilitator
• Responsible for program support and coordination for the Research Section of the Department of Family Medicine
• Coordinate activities related to Research and Outlook (R&O) annually, creating graphs and charts to reflect research growth and metrics
• Assist as back-up to the departments grants administrator for grant and project coordination, budgeting, and submission

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities

Excellent written and verbal communication skills. Must prioritize projects and assignments under competing priorities and deadlines. Must possess sound business judgement, tact, and diplomacy. Must interact and communicate with people at all levels of the School/University and outside organizations with the highest degree of professionalism and integrity. Must exercise sound judgement in independently researching topics and compiling and editing materials to be used in various outlets. Demonstrated ability to work both independently and collaboratively, and also adapt quickly to a changing environment in a position with evolving duties. Must maintain effective working relationships with all peers, program related personnel and faculty, demonstrate initiative, and remain calm under pressure.

Proficiency in Microsoft Office Suite. Experience and competency with a variety of communications, marketing, and graphic design tools. Advanced knowledge of WordPress, or similar web platform, and experience with content management for a large organization. Experience with videography and photography. Experience in social media management, data analytics, and demonstrated history expanding/ organizing the social media presence of an organization. Experience working with media board software. Proven history of learning new software and skills.

Preferred Qualifications

Previous experience working in an academic and/or medical environment. Experience in healthcare communications highly preferred.

Ability to write and edit materials for multiple audiences. Experience working with Adobe Suite, including InDesign, Photoshop, Illustrator, Premiere, Dreamweaver, and Lightroom. Experience managing and disseminating content on Facebook, Twitter, and Instagram. Experience creating content for media boards, websites, social media, or other digital platforms. Knowledge of media board software Raspberry-Pi.

Required Licenses/Certifications Special Physical and Mental RequirementsPosition/Schedule RequirementsEvening work occasionally, Weekend work occasionallyPosition AttributesStimulus/ARRA FundedNoQuick Linkhttp://unc.peopleadmin.com/postings/167351 Contact Information

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Applicant DocumentsRequired Documents

1. Curriculum Vitae / Resume
2. Cover Letter
3. Media Presentation

Optional Documents

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
   • Bachelor's, Master's, or Doctorate in a related field
   • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
   • Associate's in a related and 2 years of related experience
   • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
   • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
   • None of the above
2. * How much experience do you have with coordinating and maintaining social media presence in a professional setting?
   • none
   • 1 year or less
   • 2 - 3 years
   • more than 3 years
3. * Please describe your experience with Adobe Suite.

   (Open Ended Question)

4. * Please describe your WordPress experience.

   (Open Ended Question)

5. * Do you have experience working in higher education?
   • Yes
   • No