Director of Enrollment Marketing

Job description

Under the direction of the Vice President of Marketing Communication, and in collaboration with the Vice President of Enrollment Management, the Director of Enrollment Marketing leads the direction and implementation of strategic marketing initiatives as they pertain to enrollment in all university undergraduate programs. Manage marketing strategies and campaigns that yield a quantifiable and significant return on marketing investments across the spectrum of channels. Positively impact the fiscal performance of the programs and the quality of relationships with internal and external constituents who serve as collaborative partners.

Responsibilities include but are not limited to the following:

Conceive, plan, coordinate, and implement a comprehensive and multi-channeled marketing and communications strategy with the goal of increasing student enrollments and revenue in a self-supporting environment and positively shaping the university’s identity, profile and visibility within the community. Increase inquiries and enrollments by prospective and current students while decreasing cost per inquiry. Lead and implement brand strategy development, research, copywriting, interpersonal collaboration, project management, analysis, and staff/vendor management. Generate effective unique positioning for existing programs and those targeted for launch. Communicate brand promise and attributes that are unique and important to the target audience for each program presented to the marketplace, developing compelling messaging campaigns, and steward the campaign process with all stakeholders. Assist the Vice President of Marketing Communications in directing and managing outside vendors with enrollment marketing initiatives.

The ideal candidate will have:

Bachelor’s degree in marketing, communications, or related field. At least 5 years of experience developing marketing strategy, including research, messaging, positioning, copy, and campaigns. Higher education experience is preferred. Strong strategic thinking and creative skills. Ability to work at management level, but willingness and acumen to perform hands-on tasks. Working knowledge of project management fundamentals. Budgetary and financial experience, preferably in a higher education setting. Understanding of the administrative functions, academic programs and requirements of a university. Strong written and oral communication skills. Strong organizational skills and ability. Proficiency with Microsoft Office. Must be able to work flexible hours including evenings and weekends in order to meet project deadlines. Must be able to work with all required technologies and tools.

Located within 10 minutes of downtown Indianapolis, Marian University is one of the nation’s preeminent Catholic institutions of higher learning, and ranks as one of US News & World Report’s top universities in the Midwest Region. Marian University was founded in 1937 by the Sisters of St. Francis, Oldenburg, Indiana, and the Franciscan Values that the Sisters ingrained into the university’s culture are still prevalent today. The university has experienced tremendous growth in the past 15 years under the leadership of President Daniel J. Elsener, including the opening of the Marian University College of Osteopathic Medicine in 2013 – the state’s first new medical school in 110 years. Marian University’s football team has captured the NAIA national championship in 2012 and 2015. In 2016 and 2017, the women’s basketball team won back-to-back NAIA national championships. Marian University is also home to the most successful collegiate cycling program in the nation, which currently holds 46 national titles.

Marian University offers an excellent benefits package including health and dental insurance and full Marian University undergraduate tuition benefits for employees and their family. Review of applications will begin immediately and continue until the position is filled. Required materials include: letter of application, current CV with evidence of outstanding teaching and professional activities, names and contact information of three professional references. Only complete applicant packets submitted to [email protected] will be considered. Marian University is an EOE and is committed to diversity and encourages persons from diverse backgrounds to apply for this position.




Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 8/15/2019
Application Due: 8/27/2019
Work Type: