Director of Marketing and Donor Participation, The Penn Fund

Job description

Job location: FMC Tower-Development

Employment Type: Full-time
Posted data: 2019-08-08
Req: JR00003490
University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Director of Marketing and Donor Participation, The Penn Fund

Job Profile Title

Director, Marketing

Job Description Summary

Established in 1927, The Penn Fund, Penn’s undergraduate annual giving fund, serves as the primary philanthropic vehicle for the University’s 100,000+ strong community of undergraduate alumni and students. Gifts to The Penn Fund benefit the University’s highest undergraduate priorities through unrestricted support and individual endowed scholarships.

Furthermore, gifts from undergraduate alumni, students, parents and friends are used to provide support for immediate budgetary needs including financial aid, faculty initiatives, undergraduate research, and student life programs. The Penn Fund solicits over 100,000 undergraduate alumni and 15,000 parents each year.

Job Description

The Director of Marketing and Donor Participation manages several integrated campaigns made up of direct mail, electronic mail and telemarketing appeals for all Penn Fund constituents, including both reunion and non-reunion undergraduate alumni classes as well as parents of undergraduate students and current students themselves, leveraging volunteers and Penn’s student calling program to maximize strategic outcomes.

Reporting to the Executive Director of The Penn Fund, the Director of Marketing and Donor Participation is a senior manager.  He or she is primarily responsible for developing and executing The Penn Fund’s marketing plan, in partnership with the Executive Director and in coordination with the University development plan, and assisting team members in its implementation and evaluation of its results.  He or she oversees the direct appeals program, manages a team of marketing professionals and support staff, and works closely with internal partners, such as the Director of Class Giving and Reunion Programs and the Associate Director of Young Alumni and Student Philanthropy, and external partners, such as the Director of the Parents Program and the Senior Director of Development for School and Center Annual Giving Support, to reach The Penn Fund’s annual fundraising and alumni participation goals.

BA/BS and 5 to 7 years of experience in direct marketing and/or fundraising required, or equivalent combination of education and experience, preferably working with annual giving including integrated marketing campaigns.  Proven capacity to simultaneously manage multiple complex projects with and without direction.  High level of initiative, enthusiasm, flexibility, and effectiveness when working with diverse stakeholders and different functional areas.  Demonstrated superior analytical capabilities and outstanding written and oral communication skills.  Relative easiness with computer spreadsheet and database tools.  Subject matter expert in direct marketing practices and techniques, including testing and segmentation strategies, as well as measurement of results.  Experience with long-range planning, financial reporting, and return-on-investment analysis.  Previous supervisory experience and ability to hire, develop, manage and motivate team members preferred.  Ability to work independently and collaboratively as part of a team.  Experience in higher education, non-profit organizations, product marketing, business development, or management consulting a plus. Prior experience working with Adobe Creative Suite and project management platforms desired.  Driver’s license and occasional evening/weekend hours required.

Please submit both a resume and cover letter to be considered for this opportunity.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Development and Alumni Relations

Pay Range

$59,703.00 - $113,435.00

Affirmative Action Statement 
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements 
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.




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Job No:
Posted: 8/9/2019
Application Due: 1/2/2020
Work Type: