Title:Social Media Specialist Opportunity Type:Part-time Position Type:TempForce Position Classification:Non-Exempt Home Department:Communications & Creative Services Pay Grade:N/A Closing Date:08/26/2019 Overview:

Santa Fe College (SF) has been recognized as one of the top-rated community colleges in the United States. Santa Fe College is a comprehensive public college that offers a range of Bachelor’s degrees, Associate in Arts, Associate in Science and Associate in Applied Science degree options, as well as Certificate and Non-Degree programs. Santa Fe College is a student-centered institution with a commitment to open access, academic excellence, and cultural and ethnic diversity. A high quality of life, temperate climate, proximity to the University of Florida, diverse cultural events, and plentiful recreational opportunities make SF and Gainesville an ideal community to work and live.

Compensation: Hourly Rate of $13.00 (Outsourced). Limited to no more than 25-30 hours per week.

Description:

Communications & Creative Services (CCS), SF’s main source for internal and external communications (online, in print, in person and in the media), is seeking a Social Media Specialist.

The Social Media Specialist will organize efforts to promote the college on digital media, including the college social media accounts, under a unified brand and communications strategy. This position is an integral part of the Communications & Creative Services team and collaborates with departments and units across the college.

Responsibilities and Duties:

• Writing strategic, clear, creative and clean copy in a fast-paced environment.

• Collaborate with the CCS team on creative direction for digital media campaigns in regards to photography, videography, animation and graphic design.

• Developing visual content independently or integrating content from the CCS team.

• Coordinating and posting original, engaging and branded content across all SF social media channels, including Instagram, LinkedIn, Facebook, YouTube, Pinterest and Twitter.

• Using Hootsuite or equivalent software to manage social media accounts.

• Producing weekly reports with digital and web analytics regarding success of social media campaigns.

• Creating editorial calendars and syndication schedules for social content.

• Working within budgets to optimize targeted digital media advertising campaigns.

• Inspiring brand ambassadors across the college to share content, and helping to redirect digital media efforts that are clearly off-brand or inconsistent with the college communications plan.

• Integrating the goals and strategies of college fundraising efforts through social media.

• Producing metrics to measure success of digital media campaigns.

• Listening across social media platforms for students needing to connect with admissions or advising staff members and helping them to do so.

• Checking accounts daily for alerts and mentions, responding accordingly.

• Checking college calendar for important dates to publicize.

• Coordinating with the owners of social media accounts affiliated with the college and communicating best practices and branding strategies.

• Interacting with students, faculty and staff to produce engaging content.

• Providing service excellence through courteous, informed, accessible and professional engagement.

• Using project management software in coordination with other team members to track progress on departmental projects.

• Performing other duties as assigned.

Reports to: Director, Communications & Creative Services

Qualifications:

Required: Associate’s degree or equivalent with two (2) years of experience working with digital and social media in a fast-paced marketing, public relations or fundraising-related environment. Social media experience must include a history of owning or moderating business or institutional accounts that have implemented advertising.

Other: A criminal background check will be conducted.

Preferred: Bachelor’s degree.

Knowledge, Skills and Abilities:

• Ability to work successfully in a multi-cultural environment.

• Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job.

• Independent work - able to work independently with limited supervision and able to self motivate.

• Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously to swiftly assess a situation, determine a logical course of action, and apply the appropriate response.

• Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.

• Team Orientation & Interpersonal – highly motivated team player with ability to develop and maintain collaborative relationships with all levels within and external to the organization.

Application Process: All applicants must submit an online Pre-Screening Information Sheet, cover letter, resume and names/contact information for three personal/professional references. All submitted materials will be routed and review by the following Job Contact:

Jen Ambrose, Director, Communications and Creative Services

jen.ambrose@sfcollege.edu

352-381-3625

Required Documents:Cover Letter, References, Resume/Curriculum Vitae