Senior Communications & Digital Design Specialist
Job location: College Hall-Undergraduate Admissions
Employment Type: Full-time
Posted data: 2019-07-30
University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleSenior Communications & Digital Design SpecialistJob Profile TitleManager, MarketingJob Description SummaryReporting to the Associate Dean, Communications in the Office of Admissions, the Senior Communications & Digital Design Specialist (CDS) is responsible for the development of strategy and the tactical creation and implementation of visual content for the Penn Admissions website, new/social media, lead generation pages, marketing drip campaigns, and other emerging platforms that play a critical role in Penn Admissions’ larger recruitment objectives. The CDS will manage, supervise, and mentor a team of student employees during the academic year to produce an expansive library of digital assets for all Penn Admissions communications channels that will power the content strategy of our new website. They must create and train others on a sophisticated meta-data tagging system that will allow these assets to be catalogued within the Digital Asset Management System. They must possess the experience and communication skills to direct and translate Penn Admissions’ new brand guidelines, including training staff, students, and a variety of external vendors on the brand standards, and will be the primary creative lead on all design-related projects within the department, including those involving external vendor partnerships. Though teamwork and collaboration are critical aspects of this role, the CDS must exercise a high level of independent thinking, including establishing procedures to monitor and direct all visual asset creation across all mediums and channels to ensure they adhere to brand standards. The role demands a level of professionalism appropriate for managing projects that have significant budget impact, and which involve external vendors, consultants, and other senior Penn administrators, including the Dean of Admissions.
In addition, the CDS manages large-scale projects across the office, related to complex marketing and communications initiatives that pertain to recruitment and yield, including facilitating cross-functional team meetings using meeting-management and project-management best practices to drive timelines, communication, timely and efficient decision-making, and successful execution of Admissions core marketing, communications, and recruitment
Bachelor’s Degree required in Graphic Design or a related field preferred. 3 to 5 years of relevant applied graphic and digital design experience or an equivalent combination of education and experience. Advanced knowledge of Microsoft Office. Expert in Adobe Creative Cloud design and digital media applications. Experience with MAC and PC platforms. Solid knowledge of HTML and CSS required. Experience with Content Management Systems, and Customer Relations Management Software preferred. Experience translating wireframes into polished on-brand user interfaces. Knowledge of four-color printing, pre-press, and the basic production process. Accountability, attention to detail, and ability to deliver projects at high quality standards is essential. Demonstrated project management ability with excellent written, verbal and listening communication skills. Ability to work collegially and collaboratively in a team setting and independently required.
Resume and portfolio required for application; should showcase a range of creative, diverse, visually striking work examples such as design for email, web, print, and basic user experience design.Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolProvost's CenterPay Range$50,684.00 - $91,232.00Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.