Skip to main content

This job has expired

Assistant Director, Digital Marketing, Advancement Communications

Employer
Middlebury College
Location
Middlebury

View more

Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details



Assistant Director, Digital Marketing, Advancement Communications
Middlebury College



Posting Number: S01205

Position Summary:
The Assistant Director for Digital Marketing is a member of the Advancement Communications team and serves as the lead for online community tools, including email marketing used for engagement of external audiences, developing, editing and overseeing a range of video and multimedia projects for the Advancement Office. Projects will range in scope and complexity in support of engaging and soliciting alumni, parents and friends. The assistant director maintains the alumni web pages and collaborates on Advancement social media strategy and execution. Must work closely with colleagues in the Middlebury Communications Office.

Essential Functions:
Offer is contingent upon successful completion of a criminal background check.

• Responsible for developing a strategy for video and on-line marketing in support of alumni and parent relations and fundraising across all areas of Middlebury, including graduate programs. This individual must be fluent in all aspects of digital video production.
• Serves as the specialist for Advancement’s email marketing platforms and maintains up-to-date knowledge of the platforms’ tools and enhancements, and provides ongoing training for Advancement staff. Ensures best practices are followed.
• Researches and recommends new online tools, identifying ways to maximize engagement-outreach effectiveness, efficiency and quality. Coordinates implementation of any new technology.
• Responsible for data analysis to inform outreach strategies and tactics to increase alumni engagement.
• Develops the strategy for online marketing campaigns for major Advancement events. Oversees vendor creation of complicated registration forms.
• Serves on the Advancement team for the upcoming Middlebury-wide Web redesign. Responsible for building and maintaining web sites to align with Advancement engagement efforts.
• Responsible Advancement content on the web, to include volunteer groups, fundraising campaigns and related efforts.
• Works closely with Assistant Director, Marketing and Technology, in Annual Giving to integrate various engagement and giving tools, helping to maximize annual giving. Promotes the tools with Advancement colleagues to maximize engagement.
• Supports additional digital efforts as needed.

General Responsibilities:
• Collaborates with colleagues in Advancement Communications to maintain the alumni social-media presence.
• Collaborates with Alumni and Parent Programs team on digital outreach to alumni and parents.
• Assists with other aspects of Advancement events and outreach as needed.
• Performs other duties as assigned.

Qualifcation
Education:

Bachelor’s degree

Knowledge, Skills and Abilities:
• Must have demonstrated data and technical skills including use of Excel and web content development. Ability to navigate iModules Encompass platform preferred.
• Must be able to work in a fast-paced team environment and under pressure to meet deadlines.
• Must be eager to learn new technical skills and to solve technical problems.
• Must have strong written and oral communication skills, as well as proofreading and editing skills.
• Extensive weekend work and occasional travel required.

Experience:
Six to eight years experience in higher ed, communications, or a related field, with demonstrated experience in email marketing.
• Experience with relational databases preferred.
• Experience with content-management programs such as Drupal and WordPress preferred.
• Experience with web and social media analytics preferred.
• Customer service and training experience preferred.

Physical Demands:


Offers of employment are contingent on completion of a background check. Information on our background check policy can be found here: http://go.middlebury.edu/backgroundchecks

To apply, visit https://middlebury.peopleadmin.com/postings/19625





Copyright ©2017 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency

jeid-e6aa281d5dac58439fc6df0348f3a089

Organization

Middlebury is one of the country's top liberal arts colleges. It offers its students a broad curriculum embracing the arts, humanities, literature, foreign languages, social sciences, and natural sciences. Middlebury is an institution with a long-standing international focus, a place where education reflects a sense of looking outward, and a realization that the traditional insularity of the United States is something of the past. We seek to bring to Middlebury those who wish not only to learn about themselves and their own traditions, but also to see beyond the bounds of class, culture, region, or nation. Indeed, the central purpose of a Middlebury education is precisely to transcend oneself and one's own concerns. This transcendence may come for some through the study of other cultures; for some through the study of the environment; for others it will come through inquiry into such fields as physics or philosophy, mathematics or music.

Middlebury's undergraduate college is enriched by its other programs. Every summer, the main campus in Vermont is transformed into an institution single-mindedly devoted to the study of nine foreign languages and cultures, and the use of English is virtually banned for the participants, among whom are many Middlebury undergraduates. In the Green Mountains lies Middlebury's Bread Loaf campus, where for six weeks each summer the Bread Loaf School of English is in session. This is followed by the Bread Loaf Writers' Conference, which brings together 200 authors and aspiring authors for 11 days of intensive exchange about the art of writing. The Bread Loaf School of English is in session each summer not only in Middlebury but also at Lincoln College, Oxford, in the United Kingdom; at St. John's College in Santa Fe, New Mexico; and at the University of North Carolina at Asheville.

There is also an overseas dimension to Middlebury College. The C.V. Starr-Middlebury Schools Abroad are located in Belo Horizonte, Berlin, Bordeaux, Buenos Aires, Concepción, Córdoba, Ferrara, Florence, Getafe, Guadalajara, Hangzhou, Irkutsk, La Serena, Logroño, Madrid, Mainz, Montevideo, Moscow, Niterói, Paris, Poitiers, Santiago, Temuco, Tucumán, Valdivia, Valparaíso, Xalapa, and Yaroslavl. These schools enroll more than 300 undergraduate and graduate students who seek to further their foreign language skills and immerse themselves as fully as possible in the host culture through academic study as well as direct experience.

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert