Chief Marketing and Communications Officer
Texas Tech University (Texas Tech) in Lubbock, Texas is a creative and complex hub of scholarship, research, and teaching, as well as the flagship institution of the four-institution Texas Tech University System. Founded in 1923, Texas Tech is the seventh largest university in Texas with an enrollment of 38,209 (31,957, undergraduate; 5,835, graduate; and 417 law students). The University is one of 94 public institutions among 131 universities and colleges in the Carnegie Classification of Institutions of Higher Education’s “Very High Research Activity” category. Through its 12 colleges and schools, Texas Tech offers 150 undergraduate, 100 graduate, and 50 doctoral degrees. The campus, which boasts Spanish Renaissance architecture, was described by American author James A. Michener as the “most beautiful west of the Mississippi until you get to Stanford” and by Stewart Mandel of Sports Illustrated as “easily one of the ten most beautiful campuses” he had seen. In the past year, Texas Tech was designated as a Hispanic-Serving Institution (one of 12 Carnegie Tier One Research institutions to achieve this distinction), opened its first international campus location in Costa Rica, and received state legislature approval and funding to establish a new School of Veterinary Medicine.
Reporting to the president through his chief of staff, the chief marketing and communications officer (CMCO) serves as Texas Tech University’s senior-most marketing, communications, and public relations officer and is a member of the president’s cabinet. Together with the University’s other senior administrators, the CMCO shares broad responsibilities to advance the mission, reputation, and capacity of the University to fulfill its strategic priorities. The CMCO leads the development and implementation of the University’s brand vision, strategy, and public relations campaigns to enhance national and global visibility, attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. She/he will lead the development and implementation of Texas Tech’s institution-wide marketing and communications efforts, including the creation of a comprehensive and research-based strategy to define and build Texas Tech’s brand and to promote Texas Tech’s unique value proposition.
The CMCO is charged with building and managing a high-performing marketing and communications team that is equipped to meet the needs of a growing university, including brand building, website strategy, advertising, social media, print publications, and media and public relations. As the public spokesperson for the University, the incumbent will serve as an ambassador for the University, developing relationships with the media and other external partners. In addition to leading the University’s central team of marketing and communications professionals, the CMCO also provides strategic direction and partners with other academic and administrative units to coordinate marketing and communication initiatives.
Minimum qualifications include a bachelor’s degree (master’s degree preferred) in marketing, communications, public relations, journalism, communications, marketing, or a related field and 10-12 years of full-time experience in marketing and/or communications, with at least five years of experience in a senior leadership position. An effective on-camera presence is considered a plus.
Additional qualifications include progressive experience and demonstrated success in the following areas:
• Creating and implementing university brand awareness, integrated marketing campaigns, and media strategy with a relevant portfolio of proven outcomes;
• Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies, including senior management, faculty, board members, staff, alumni, and students;
• Knowledge of trends and best practices in brand management, marketing, and public relations as well as communication technologies;
• Management experience in staff development, budgeting, research, and customer service;
• The ability to develop and implement strategic communications and research-based marketing plans;
• Expertise in making presentations and communicating with the media and key stakeholders, especially in a crisis or controversial situation; and
• A strong commitment to diversity and inclusion.
Consistent with Texas Tech University’s culture and strategic goals, the new CMCO will be an ambitious and big-picture thinker with a track record of innovation, collaboration, ethical leadership, and diplomacy.
Review of applications will begin August 27, 2019, and continue until the position is filled. Applications, including a position-specific cover letter and resume, may be submitted online at www.spelmanjohnson.com/open-positions. Nominations for this position may be emailed to Michel Frendian, [email protected] Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895.
Visit the Texas Tech University website at: www.ttu.edu
As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran.